Expansions & Renovations

Sonesta Gwinnett Place Hotel Converting to Dual-Branded Property with the Addition of Sonesta ES Suites

NEWTON, MA. August 29, 2017 – Sonesta International Hotels Corporation is excited to announce its first dual-branded property, bolstering the brand’s position within the Atlanta market as well as the industry as it continues to adapt to meet the needs of today’s diverse traveler. The existing Sonesta Gwinnett Place Atlanta will be dramatically enhanced with the addition of a new Sonesta ES Suites, the company’s signature extended stay hotel brand. The two properties will operate harmoniously under one roof, while delivering two distinctive Sonesta experiences that can accommodate visitors regardless of their length of stay and purpose of visit.

In June, Sonesta Gwinnett Place Atlanta began transforming one of its two hotel towers into the Sonesta ES Suites Gwinnett Place Atlanta, which will welcome guests in 81 newly designed efficiency, studio and 1- bedroom suites. The new hotel due to open mid-November will feature spacious bedrooms, fully equipped kitchens, and separate living areas providing room and versatility for those traveling for extended time. The complimentary daily breakfast, evening social and on-site laundry facilities save guests time and helps to manage budgets, while complimentary high-speed Wi-Fi and self-service business center help guests stay connected to work and home. The brand’s Everyday Surprises are created to delight our guests and remove some of the drudgery of being on the road and away from home.

“The decision to transform Sonesta Gwinnett Place Atlanta and develop our first dual-branded hotel was made based on the needs of our guests in this market who seek the benefits of a long term stay hotel,” said Carlos Flores, President and Chief Executive Officer for Sonesta International Hotels Corporation. “We are very excited about this new property, which will bring a new option for guests seeking multi-room suites with full kitchens, allowing us to target a broader audience and delivering the convenience that the ever-changing modern day traveler looks for in a hotel.”

Unlike a typical extended stay hotel, guests of Sonesta ES Suites Gwinnett Place will be able to take advantage of all the existing amenities and services available at Sonesta Gwinnett Place Atlanta. The existing hotel blends stylish sensibility with southern hospitality, accommodating guests in 300 guest rooms including 3 hotel suites and extensive meeting space, all of which are inspired by the local topography, Lake Lanier, Stone Mountain and the surrounding residential architecture. Hotel amenities and features include an indoor/outdoor swimming pool, sun deck, fitness center, 24-hour business center, complimentary parking and complimentary high-speed Wi-Fi. The hotel offers Grapevine Restaurant, a casual dining venue open for breakfast and lunch, and ArtBar, a gastropub highlighting local fare and libations.

This dual branded Sonesta hotel is located just outside of downtown Atlanta, providing guests a relaxing retreat after exploring the city. Hotel guests are minutes away from the area’s main attractions, including Stone Mountain, two of the premier shopping malls in Atlanta and the Infinite Energy Center (well-known concert venue and home of the Gwinnett Gladiators Hockey & Georgia Swarm Lacrosse), and is in close proximity to major corporations, such as NCR, Primerica, Kaiser Permanente, Mitsubishi Electric and AGCO Corp. This will be the second Sonesta ES Suites hotel serving the greater Atlanta area, joining the Sonesta ES Suites Atlanta Perimeter Center. For more information about the new hotel and all Sonesta resources in Atlanta, visit www.sonesta.com/atlanta.

About Sonesta

Sonesta is a growing, global hospitality brand with more than 60 properties in seven countries, centered on a corporate dedication to delivering a guest experience that provides more than just a place to stay. With a portfolio of diverse and distinctive properties as individual as its guests, there is no typical Sonesta. With a full range of exceptional experiences found in many of the most memorable destinations in the world, Sonesta proudly exceeds guest’s expectations time and time again. Discover Royal Sonesta and Sonesta Hotels & Resorts in Atlanta, Austin, Baltimore, Boston, Fort Lauderdale, Hilton Head Island, Houston, Miami, New Orleans, Philadelphia, San Jose, St. Maarten (3), Chile (2), Colombia (5), Ecuador, Peru (5), and Egypt (6 + 3 cruise ships). Sonesta ES Suites is an extended stay hotel brand managed by Sonesta found in 27 locations near Boston, Atlanta, Baltimore, Burlington, Charlotte, Chicago, Cincinnati, Cleveland, Colorado Springs, Columbus, Detroit, Flagstaff, Houston, Minneapolis, Oklahoma City, Omaha, Orlando, Parsippany, Princeton, Philadelphia, St. Louis and Tucson. For more about Sonesta, visit Sonesta.com or call +1.617.315.9200or 800.Sonesta (800.766.3782) in the U.S. and Canada.

Caitlin Musch

Coming Up In The October Online Hotel Business Review

Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.