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Expansions & Renovations

Sonesta Gwinnett Place Hotel Converting to Dual-Branded Property with the Addition of Sonesta ES Suites

NEWTON, MA. August 29, 2017 – Sonesta International Hotels Corporation is excited to announce its first dual-branded property, bolstering the brand’s position within the Atlanta market as well as the industry as it continues to adapt to meet the needs of today’s diverse traveler. The existing Sonesta Gwinnett Place Atlanta will be dramatically enhanced with the addition of a new Sonesta ES Suites, the company’s signature extended stay hotel brand. The two properties will operate harmoniously under one roof, while delivering two distinctive Sonesta experiences that can accommodate visitors regardless of their length of stay and purpose of visit.

In June, Sonesta Gwinnett Place Atlanta began transforming one of its two hotel towers into the Sonesta ES Suites Gwinnett Place Atlanta, which will welcome guests in 81 newly designed efficiency, studio and 1- bedroom suites. The new hotel due to open mid-November will feature spacious bedrooms, fully equipped kitchens, and separate living areas providing room and versatility for those traveling for extended time. The complimentary daily breakfast, evening social and on-site laundry facilities save guests time and helps to manage budgets, while complimentary high-speed Wi-Fi and self-service business center help guests stay connected to work and home. The brand’s Everyday Surprises are created to delight our guests and remove some of the drudgery of being on the road and away from home.

“The decision to transform Sonesta Gwinnett Place Atlanta and develop our first dual-branded hotel was made based on the needs of our guests in this market who seek the benefits of a long term stay hotel,” said Carlos Flores, President and Chief Executive Officer for Sonesta International Hotels Corporation. “We are very excited about this new property, which will bring a new option for guests seeking multi-room suites with full kitchens, allowing us to target a broader audience and delivering the convenience that the ever-changing modern day traveler looks for in a hotel.”

Unlike a typical extended stay hotel, guests of Sonesta ES Suites Gwinnett Place will be able to take advantage of all the existing amenities and services available at Sonesta Gwinnett Place Atlanta. The existing hotel blends stylish sensibility with southern hospitality, accommodating guests in 300 guest rooms including 3 hotel suites and extensive meeting space, all of which are inspired by the local topography, Lake Lanier, Stone Mountain and the surrounding residential architecture. Hotel amenities and features include an indoor/outdoor swimming pool, sun deck, fitness center, 24-hour business center, complimentary parking and complimentary high-speed Wi-Fi. The hotel offers Grapevine Restaurant, a casual dining venue open for breakfast and lunch, and ArtBar, a gastropub highlighting local fare and libations.

This dual branded Sonesta hotel is located just outside of downtown Atlanta, providing guests a relaxing retreat after exploring the city. Hotel guests are minutes away from the area’s main attractions, including Stone Mountain, two of the premier shopping malls in Atlanta and the Infinite Energy Center (well-known concert venue and home of the Gwinnett Gladiators Hockey & Georgia Swarm Lacrosse), and is in close proximity to major corporations, such as NCR, Primerica, Kaiser Permanente, Mitsubishi Electric and AGCO Corp. This will be the second Sonesta ES Suites hotel serving the greater Atlanta area, joining the Sonesta ES Suites Atlanta Perimeter Center. For more information about the new hotel and all Sonesta resources in Atlanta, visit www.sonesta.com/atlanta.

About Sonesta

Sonesta is a growing, global hospitality brand with more than 60 properties in seven countries, centered on a corporate dedication to delivering a guest experience that provides more than just a place to stay. With a portfolio of diverse and distinctive properties as individual as its guests, there is no typical Sonesta. With a full range of exceptional experiences found in many of the most memorable destinations in the world, Sonesta proudly exceeds guest’s expectations time and time again. Discover Royal Sonesta and Sonesta Hotels & Resorts in Atlanta, Austin, Baltimore, Boston, Fort Lauderdale, Hilton Head Island, Houston, Miami, New Orleans, Philadelphia, San Jose, St. Maarten (3), Chile (2), Colombia (5), Ecuador, Peru (5), and Egypt (6 + 3 cruise ships). Sonesta ES Suites is an extended stay hotel brand managed by Sonesta found in 27 locations near Boston, Atlanta, Baltimore, Burlington, Charlotte, Chicago, Cincinnati, Cleveland, Colorado Springs, Columbus, Detroit, Flagstaff, Houston, Minneapolis, Oklahoma City, Omaha, Orlando, Parsippany, Princeton, Philadelphia, St. Louis and Tucson. For more about Sonesta, visit Sonesta.com or call +1.617.315.9200or 800.Sonesta (800.766.3782) in the U.S. and Canada.

Contact:
Caitlin Musch
cmusch@webershandwick.com
212-445-8303

Coming Up In The December Online Hotel Business Review




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Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.