Business & Finance

Intercontinental David Tel Aviv is First Hotel in World to Host Colorfood Exhibit and Culinary Experience


TEL AVIV, IL. August 28, 2017 – The InterContinental David Tel Aviv, in its effort to provide guests and tourist with unique fine dining experiences, will host an edible art exhibition and experience titled Colorfood Festival. From August 27th to 31st, visitors will experience a colorful five-course menu showcasing works of Kosher epicurean wonder in line with the exhibition of artwork inspiring their dishes at Aubergine. The Colorfood Festival will be the latest of the innovative culinary experiences to be hosted by the hotel, with its immediate predecessor being the sold-out Taste of Michelin earlier this year.

Colorfood is a unique sensory concept created by photographer Dan Lev and producer Ilit Engel, bridging their passions for fine art and fine dining into one dynamic project.

“Aubergine once again looks forward to being the center of the Tel Aviv food scene through welcoming Colorfood for its first restaurant collaboration,” said David Cohen, general manager of the InterContinental David Tel Aviv. “This culinary mastery will bring together foodies and art enthusiasts alike, giving them the ability to experience modern fine arts through their palate. Aubergine, which prides itself on avant-garde cuisine, will fill each dish with passion, creativity and color. We are certain that the festival will further enhance the hotel stature through innovation.”

This concept comes from the curator’s idea of using color as inspiration for food dishes. It taps into the emotional senses affected by color like personal desire, fantasy, memory, and others. The process of developing this project reflected the steps of food preparation in the kitchen: experimenting, mixing, tasting, deliberations, and finally - serving. For more information on the Colorfood exhibit, please visit colorfood.co.il.

Inspired by its location overlooking the Mediterranean Sea, the InterContinental David Tel Aviv delivers elegant contemporary interiors and seasonal cuisine. The hotel offers 555 guestrooms (39 of which are suites), including the brand-new Tel Aviv Suite and two elegantly appointed Royal Suites. Various dining options, including the Aubergine gourmet restaurant and the trendy CHE Cigar Bar & Lounge, serve excellent international cuisine to please all palates. Hotel amenities include the outdoor swimming pool with sun deck and pool bar, 24-hour room service, and an upgraded Spa and Fitness Center. The InterContinental David Tel Aviv also provides more than 3,400 square-meters of flexible meeting and event space – the largest, free standing hotel meeting space in Israel. Pursuant to the brand’s pledge of providing guests with exceptionally unique Insider Experiences, the InterContinental David Tel Aviv is dedicated to assisting guests in creating memories and experiences of a lifetime.

For more information or reservations, visit http://intercontinental-telaviv.com/campaign/colorfood-festival/ or call 03-795-1111.

Coming Up In The December Online Hotel Business Review

Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.