Business & Finance

Intercontinental David Tel Aviv is First Hotel in World to Host Colorfood Exhibit and Culinary Experience


TEL AVIV, IL. August 28, 2017 – The InterContinental David Tel Aviv, in its effort to provide guests and tourist with unique fine dining experiences, will host an edible art exhibition and experience titled Colorfood Festival. From August 27th to 31st, visitors will experience a colorful five-course menu showcasing works of Kosher epicurean wonder in line with the exhibition of artwork inspiring their dishes at Aubergine. The Colorfood Festival will be the latest of the innovative culinary experiences to be hosted by the hotel, with its immediate predecessor being the sold-out Taste of Michelin earlier this year.

Colorfood is a unique sensory concept created by photographer Dan Lev and producer Ilit Engel, bridging their passions for fine art and fine dining into one dynamic project.

“Aubergine once again looks forward to being the center of the Tel Aviv food scene through welcoming Colorfood for its first restaurant collaboration,” said David Cohen, general manager of the InterContinental David Tel Aviv. “This culinary mastery will bring together foodies and art enthusiasts alike, giving them the ability to experience modern fine arts through their palate. Aubergine, which prides itself on avant-garde cuisine, will fill each dish with passion, creativity and color. We are certain that the festival will further enhance the hotel stature through innovation.”

This concept comes from the curator’s idea of using color as inspiration for food dishes. It taps into the emotional senses affected by color like personal desire, fantasy, memory, and others. The process of developing this project reflected the steps of food preparation in the kitchen: experimenting, mixing, tasting, deliberations, and finally - serving. For more information on the Colorfood exhibit, please visit

Inspired by its location overlooking the Mediterranean Sea, the InterContinental David Tel Aviv delivers elegant contemporary interiors and seasonal cuisine. The hotel offers 555 guestrooms (39 of which are suites), including the brand-new Tel Aviv Suite and two elegantly appointed Royal Suites. Various dining options, including the Aubergine gourmet restaurant and the trendy CHE Cigar Bar & Lounge, serve excellent international cuisine to please all palates. Hotel amenities include the outdoor swimming pool with sun deck and pool bar, 24-hour room service, and an upgraded Spa and Fitness Center. The InterContinental David Tel Aviv also provides more than 3,400 square-meters of flexible meeting and event space – the largest, free standing hotel meeting space in Israel. Pursuant to the brand’s pledge of providing guests with exceptionally unique Insider Experiences, the InterContinental David Tel Aviv is dedicated to assisting guests in creating memories and experiences of a lifetime.

For more information or reservations, visit or call 03-795-1111.

Coming Up In The October Online Hotel Business Review

Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.