Business & Finance

Andaz Mayakoba Resort Riviera Maya Earns Coveted Best Virtuoso Experience at the Virtuoso Best of the Best Awards

Andaz Mayakoba is the First Property to Win Virtuoso's Newest Award

RIVIERA MAYA, MX. August 28, 2017 – Andaz Mayakoba Resort Riviera Maya is thrilled to announce their inclusion in the 2017 Virtuoso® Best of the Best Awards for the first-ever Best Virtuoso Experience Award. The resort received the award for their renowned Cultural Insider Experience, Frida’s Wardrobe, a unique and authentic cultural photography experience that pays tribute to the famed Mexican artist, Frida Kahlo. The award ceremony took place on August 16, 2017 at the 29th annual Virtuoso Travel Week conference in Las Vegas and was attended by the top representatives in the travel industry.

Andaz Mayakoba Resort Riviera Maya, which opened December 2016, is the newest addition to the internationally acclaimed eco-destination Mayakoba. The resort’s breathtaking design reflects the native Mayan culture and features 214 guestrooms, including 41 luxury suites. The resort prides itself on bringing to life locally inspired, indigenous experiences and authentic Mexican hospitality through award-winning Cultural Insider experiences. The Frida’s Wardrobe experience was designed by Cultural Insider Sol Tamargo and pays tribute to the famous Mexican artist, Frida Kahlo. Kahlo was known to use her personal style as a way to express her creative heart and boundless imagination. This Cultural Insider experience reflects the Andaz brand promise to provide guests with inspiring and unscripted experiences through interaction with local culture. During the Frida’s Wardrobe guests are encouraged to follow suit by experimenting with Mexican inspired clothing and adapting them to their own unique style. As a takeaway, guests receive four professionally shot photographs that documents the expression of their own Mexican fusion style.

International luxury travel network Virtuoso surveyed thousands of agencies and elite travel advisors to identify the winners in each of the categories and only a very small fraction of the network’s 1,700 partners were recognized at Virtuoso Travel Week. Editors of VIRTUOSO LIFE, the network’s multi-award-winning magazine, provided their keen insight and hotel knowledge to identify the nominees from which Virtuoso advisors voted. The 2017 Best of the Best award recipients will be featured in the September/October issue of VIRTUOSO LIFE, reaching 200,000 upscale world travelers.

“We are thrilled to be honored with this distinguished award and we would like to thank Virtuoso, their travel agents and the guests they recommended,” said Tulio Baruch, Director of Sales and Marketing at Andaz Mayakoba Resort Riviera Maya. “At Andaz Mayakoba, we want our guests to create memories that will last a lifetime. With the Frida’s Wardrobe experience, guests can truly understand the essence of what Andaz is all about. They are given the opportunity to be in the moment in an inspiring place with people they love, to have fun and express themselves. All of this is captured in beautiful photographs which can be shared with friends and family, allowing our guests to relive the memories for years to come.”

“Andaz Mayakoba Resort Riviera Maya demonstrates a superior commitment to product excellence, expert knowledge and outstanding client service, all qualities highly valued by this network,” said Albert Herrera, senior vice president, Global Product Partnerships for Virtuoso. “This award places Andaz Mayakoba in a very exclusive category, as Virtuoso’s most celebrated partners are recognized as leaders within the industry. Their contributions and close relationships with our advisors enable Virtuoso to maintain its status as the world’s most exceptional luxury and experiential travel network.”

At Andaz Mayakoba, Virtuoso guests receive a number of value-added perks during their stay. These complimentary perks include a room upgrade upon arrival, daily breakfast, a $120 resort credit and a farewell gift local to the region.

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About Andaz Mayakoba Resort Rivera Maya

The newest addition to idyllic Mayakoba, Andaz Mayakoba Resort in Rivera Maya, Mexico invites guests to a hidden paradise – a place where style meets nature in an innovative hospitality experience. The resort’s breathtaking design reflects the native Mayan culture and features 214 guestrooms, including 41 luxury suites. Stimulating upscale experiences entertain guests, whether immersing in a lushly preserved mangrove environment, sunbathing in one of two outdoor pools, relaxing in the 10,000 square-feet Naum spa or unwinding on the pristine white sanded Caribbean beach. Additionally, four unique restaurants and bars offer the distinguished culinary experiences for which Andaz® hotels are known for, and all with stunning views of the pools, lagoon, and ocean. Andaz Mayakoba Resort will bring to life locally inspired and indigenous experiences and authentic Mexican hospitality. For more information, please visit and follow at,, and

About Andaz

Global in scale while local in perspective, Andaz hotels weave the sights, sounds and tastes of their surroundings into each property for an experience that truly immerses guests in the eclectic culture of each local destination. Through personalized, unscripted service, Andaz creates a barrier-free environment where guests are encouraged to explore their personal sense of style and become inspired by the spirit of the culture around them. Sixteen Andaz hotels are currently open: Andaz 5th Avenue and Andaz Wall Street in New York, Andaz San Diego, Andaz West Hollywood, Andaz Napa, Andaz Scottsdale Resort and Spa, Andaz Savannah, Andaz Maui at Wailea, Andaz Ottawa Byward Market, Andaz Mayakoba Resort Riviera Maya, Andaz Peninsula Papagayo in Costa Rica, Andaz London Liverpool Street, Andaz Amsterdam Prinsengracht, Andaz Delhi, Andaz Xintiandi in Shanghai, and Andaz Tokyo Toranomon Hills. For more information, please visit Follow @Andaz on Facebook, Twitter and Instagram, and tag photos with #WhenInAndaz.

About Virtuoso

Virtuoso® is the leading international travel agency network specializing in luxury and experiential travel. This by-invitation-only organization comprises over 800 travel agency partners with more than 16,000 elite travel advisors in over 45 countries throughout North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East. Drawing upon its preferred relationships with 1,700 of the world’s best hotels and resorts, cruise lines, airlines, tour companies and premier destinations, the network provides its upscale clientele with exclusive amenities, rare experiences and privileged access. More than (U.S.) $21.2 billion in annual travel sales makes Virtuoso a powerhouse in the luxury travel industry. For more information, visit

Fiona Paladino
Eleven Six PR

Coming Up In The October Online Hotel Business Review

Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.