Acquisitions & Hotel Openings

McKibbon Hospitality Celebrates the Opening of its AC Hotel Asheville Downtown

European-inspired concept is the second AC Hotel to open in the Carolinas

ASHEVILLE, N.C. August 21, 2017 – McKibbon Hospitality, an award-winning leader in the hotel development and management industry, today announced that the AC Hotel Asheville Downtown opened its doors in the heart of downtown Asheville at the corner of Broadway and College streets. The hotel sits atop a four-story parking deck with 336 spaces and public access and features 132 upscale guestrooms, an array of public spaces, and European-inspired décor.

The second AC Hotels by Marriott to open in the Carolinas and twenty-first in the U.S., the AC Hotel Asheville Downtown introduces a new lifestyle hotel concept to Western North Carolina. The project was developed by Chairman of McKibbon Hospitality, John McKibbon, who has been conducting business in Asheville for more than 20 years.

“The AC Hotel Asheville Downtown delivers an exciting new option for Asheville visitors to enjoy and simultaneously offers great amenities for locals, which include the hotel’s public spaces, art collection, and locally-inspired food and beverage offerings,” said John McKibbon. “The hotel strongly aligns with McKibbon Hospitality’s approach to modern hospitality, combining the leading brand elements of AC Hotels with amenities that celebrate the talented culinary and arts communities that make Asheville such an extraordinary destination and place to live.”

“We are pleased to bring this unique concept to Asheville and are confident the hotel will serve as a downtown centerpiece for years to come,” said Michael Hickerson, general manager. “Our team looks forward to welcoming visitors and locals to experience the exciting amenities the AC Hotel Asheville Downtown has to offer.”

To learn more about McKibbon Hospitality, visit www.mckibbon.com. Visit here for more information about the AC Hotel Asheville Downtown.

About McKibbon Hospitality

Headquartered in Tampa, FL and Gainesville, Ga., McKibbon Hospitality creates memorable hospitality experiences that inspire brand and property loyalty. It’s how we’ve grown into one of the largest (and most awarded) hotel development and management companies in the country. We build, renovate and manage properties across the country for Marriott, Hilton, Starwood and other iconic hospitality brands. From hand-picking urban sites to imagining the just-for-you details of a guest experience, from overseeing operations to bringing a brand to life, and everything in between, McKibbon shapes inclusive hospitality development. Visit McKibbon.com to learn more.

About AC Hotels by Marriott

AC Hotels by Marriott, a lifestyle brand that celebrates a new modern aesthetic complemented by a European soul and Spanish roots boasts more than 90 design-led hotels in Spain, Italy, Portugal, Denmark, Turkey, France, Mexico and the United States. Design-driven AC Hotels edit away the unnecessary to remove friction, providing thoughtfully designed moments of beauty, allowing guests to focus on what’s important to them. Property highlights include design-savvy guest rooms with sleek furnishings and intuitive technology features. For more information, visit ac-hotels.com.

About Marriott International Luxury + Lifestyle Brands

Marriott International’s luxury and lifestyle brand portfolio includes The Ritz-Carlton Hotel Company, EDITION Hotels, BVLGARI Hotels & Resorts, JW Marriott Hotels & Resorts, Autograph Collection, Renaissance Hotels, AC Hotels and Moxy Hotels – totaling over 550 properties worldwide. By the end of 2016, we expect that the portfolio will grow to 650 hotels with new locations in Geneva, Switzerland; Paris, France; Santiago; and Sanya, China. Marriott’s Luxury and Lifestyle portfolio also accounts for approximately 28 percent of Marriott’s system-wide development pipeline. Future plans call for more than 250 additional luxury and lifestyle hotel projects over the next several years. Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda, Maryland, USA, with more than 4,400 properties in 87 countries and territories. Marriott International reported revenues of more than $14 billion in fiscal year 2015. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.

Contact:
Eliza Bostian
McKibbon
elizab@hughes-agency.com
(864) 271-0718

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.