Appointments & Promotions

Robbert Van Rijsbergen Named Director of Sales & Marketing for The Dylan Amsterdam

AMSTERDAM, NL. August 16, 2017 – René Bornmann, general manager of The Dylan Amsterdam announces that Robbert Van Rijsbergen has joined the team as the new director of sales and marketing for the property. In this position, Van Rijsbergen is responsible for leading all sales, marketing and public relations strategies for the 40-room, luxury boutique hotel.

Van Rijsbergen joins The Dylan from Virtuoso, where he worked as Business Development Manager Latin America & Caribbean, based in São Paulo, Brazil. Prior to that, he served as sales manager for the Amstel Hotel for three and half years with a primary focus on the U.S. leisure and entertainment market. During his time in Brazil, Van Rijsbergen maintained close relationships with key contacts in Amsterdam and hosted events such as a King’s Day cocktail for Amsterdam hoteliers during ILTM Latin America.

“We’re thrilled to welcome Robbert back to Amsterdam and to the Dylan team,” said Bornmann. “We’re confident his energy and strategic eye for collaboration will bring many successes for the hotel under his leadership.”

“I’m excited to be back in Amsterdam,” added Van Rijsbergen. “I strongly believe in the power of collaboration and cooperation among the Amsterdam five star hotels. The great thing about our market place is that we all have slightly different products which means that we all serve a different niche market.”

A native of The Netherlands, Van Rijsbergen studied Hotel Management at the Hotelschool The Hague, and started his professional career in Shanghai.

Known as one of Amsterdam’s most intimate and stylish luxury hotels, The Dylan, located in an 17th century landmark, offers guests a unique historical setting as a backdrop to a refined, modern décor that is matched by dedicated, personal service. Each of the hotel’s 40 rooms and suites are individually designed to provide the ideal blend of color, texture and atmosphere. The Dylan Amsterdam is also the home to one of Amsterdam’s select Michelin Star restaurants, Vinkeles and Bar Brasserie OCCO, a distinct cosmopolitan eatery with menus highlighting handcrafted cocktails and cuisine drawn from local Dutch influences and producers.

Situated directly on the “Keizersgracht,” one of Amsterdam’s most famous and picturesque canals which were declared a UNESCO World Heritage site in 2010, The Dylan is only a stroll away from the city’s main attractions. Dylan guests can discover historic and cultural venues such as the Anne Frank House, Van Gogh Museum, Rijksmuseum, Stedelijk Museum, and the famous Flower Market, and then return to the intimate atmosphere and personal service of the hotel.

For more information, visit, call +31(0)20 530 2010, like The Dylan’s Facebook page,, follow on Instagram or Twitter at @hotelthedylan or read the latest news from the property on The Dylan Mag - The Dylan is a member of Small Luxury Hotels of the World,

Gina Dolecki

Coming Up In The October Online Hotel Business Review

Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.