Appointments & Promotions

Robbert Van Rijsbergen Named Director of Sales & Marketing for The Dylan Amsterdam

AMSTERDAM, NL. August 16, 2017 – René Bornmann, general manager of The Dylan Amsterdam announces that Robbert Van Rijsbergen has joined the team as the new director of sales and marketing for the property. In this position, Van Rijsbergen is responsible for leading all sales, marketing and public relations strategies for the 40-room, luxury boutique hotel.

Van Rijsbergen joins The Dylan from Virtuoso, where he worked as Business Development Manager Latin America & Caribbean, based in São Paulo, Brazil. Prior to that, he served as sales manager for the Amstel Hotel for three and half years with a primary focus on the U.S. leisure and entertainment market. During his time in Brazil, Van Rijsbergen maintained close relationships with key contacts in Amsterdam and hosted events such as a King’s Day cocktail for Amsterdam hoteliers during ILTM Latin America.

“We’re thrilled to welcome Robbert back to Amsterdam and to the Dylan team,” said Bornmann. “We’re confident his energy and strategic eye for collaboration will bring many successes for the hotel under his leadership.”

“I’m excited to be back in Amsterdam,” added Van Rijsbergen. “I strongly believe in the power of collaboration and cooperation among the Amsterdam five star hotels. The great thing about our market place is that we all have slightly different products which means that we all serve a different niche market.”

A native of The Netherlands, Van Rijsbergen studied Hotel Management at the Hotelschool The Hague, and started his professional career in Shanghai.

Known as one of Amsterdam’s most intimate and stylish luxury hotels, The Dylan, located in an 17th century landmark, offers guests a unique historical setting as a backdrop to a refined, modern décor that is matched by dedicated, personal service. Each of the hotel’s 40 rooms and suites are individually designed to provide the ideal blend of color, texture and atmosphere. The Dylan Amsterdam is also the home to one of Amsterdam’s select Michelin Star restaurants, Vinkeles and Bar Brasserie OCCO, a distinct cosmopolitan eatery with menus highlighting handcrafted cocktails and cuisine drawn from local Dutch influences and producers.

Situated directly on the “Keizersgracht,” one of Amsterdam’s most famous and picturesque canals which were declared a UNESCO World Heritage site in 2010, The Dylan is only a stroll away from the city’s main attractions. Dylan guests can discover historic and cultural venues such as the Anne Frank House, Van Gogh Museum, Rijksmuseum, Stedelijk Museum, and the famous Flower Market, and then return to the intimate atmosphere and personal service of the hotel.

For more information, visit www.dylanamsterdam.com, call +31(0)20 530 2010, like The Dylan’s Facebook page, www.facebook.com/dylanamsterdam, follow on Instagram or Twitter at @hotelthedylan or read the latest news from the property on The Dylan Mag - http://mag.dylanamsterdam.com/. The Dylan is a member of Small Luxury Hotels of the World, www.slh.com.

Gina Dolecki

Coming Up In The December Online Hotel Business Review

Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.