Appointments & Promotions

Enchantment Resort Appoints Franck Desplechin as Executive Chef

SEDONA, AZ. August 15, 2017 – Enchantment Resort is pleased to announce the appointment of Franck Desplechin as Executive Chef. Desplechin will drive the creative culinary direction of Che Ah Chi, the resort’s signature modern American restaurant, in addition to the resort’s four other dining concepts, in-room dining and banquet operations. Set on 70 acres of panoramic natural terrain in spectacular Boynton Canyon, Enchantment Resort is known for its fresh, locally sourced ingredients – imaginative, sophisticated menus – award-winning wine lists and views destined to take your breath away.

Desplechin’s impressive career includes distinguished culinary posts at five-star hotels and restaurants throughout the country, as well as abroad. His seasoned culinary flair is balanced by a passion for local and sustainable ingredients. At Enchantment Resort, Desplechin will oversee Che Ah Chi, Tii Gavo and View 180, tapping into the abundance of Arizona’s seasonal produce and the destination’s commitment to develop authentic, regionally inspired menus for the property’s standout restaurants. Additionally, Desplechin will lead the culinary programs at the world-renowned Mii amo destination spa and Seven Canyons Golf Club.

“I am thrilled to be joining the team at Enchantment Resort,” said Desplechin. “I’ve been privileged to work in regions with unique culinary profiles and indigenous ingredients, and look forward to developing menus that embrace flavors reflective of Sedona and bringing elegant, timeless cuisine to Enchantment Resort.”

Prior to joining Enchantment Resort, Desplechin most recently served as the executive chef at the St. Regis San Francisco, overseeing the entire culinary operation for the 260-room luxury hotel and 100 residences. Prior to the St. Regis San Francisco, he served as executive chef at the St. Regis Princeville in Kauai, Hawaii, where he led a talented staff of over 65 culinary professionals across six venues. Prior to the St. Regis Princeville, he held the positions of pastry chef and executive sous chef at the St. Regis Bora Bora and Spa in French Polynesia.

When not at work in the kitchen, Desplechin loves traveling, motorcycle riding, cinema and has a passion for photography.

For additional information on Enchantment Resort, please visit: http://www.enchantmentresort.com.

About Enchantment Resort

Enchantment Resort, part of the Enchantment Group portfolio of award-winning properties, is situated in Sedona's breathtaking Boynton Canyon. The 70-acre resort hosts 218 guest rooms with private decks boasting panoramic views of the red rock canyon. A centrally located clubhouse offers several distinct indoor and outdoor dining experiences, a seasonal pool grill, tennis courts and a boutique. More than 100 weekly activities are available to guests, including guided hiking and mountain biking excursions, and fitness, culinary and art classes. Guests enjoy exclusive access to life-affirming treatments at the world-renowned destination spa, Mii amo, and golf at the Tom Weiskopf-designed Seven Canyons Golf Club. Enchantment Resort is a member of the Preferred Hotels & Resorts Legend Collection. For more information or reservations, please visit www.enchantmentresort.com or call 800.826.4180.

About Enchantment Group

Headquartered in Scottsdale, Arizona, Enchantment Group is a leader in managing luxury resorts, hotels, spas, golf clubs and residential communities. They bring extensive experience in positioning, branding and developing customized management services to each project with a focus on maximizing performance and return on investment. Award-winning properties managed by Enchantment Group include Enchantment Resort, Mii amo and Seven Canyons Golf Club, all located in Sedona, AZ; the Tides Inn and Golden Eagle Golf Club in Irvington, VA; and The Cove, Eleuthera, in the Bahamas.

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.