Appointments & Promotions

Halekulani and Waikiki Parc and Waikiki Parc Announce New Appointment to Sales and Marketing Team

Robert Oneha Joins as Sales Manager and Bonnie Bise Transitions to Public Relations Manager

WAIKIKI, HI. August 14, 2017 – Oahu hotels, Halekulani and Waikiki Parc, announce the appointment of Robert Oneha to Sales Manager and the transition of Bonnie Bise from Sales Manager to Public Relations Manager.

Robert Oneha’s responsibilities will include the development and implementation of sales and marketing strategies to increase sales for existing and new accounts, conducting educational tours for international travel agents and local corporate clients and growing Australian, Canadian, European and local sales relationships.

Prior to joining Halekulani and Waikiki Parc, Robert Oneha held the positions of Senior Account Manager and Key Account Manager while opening the permanent Honolulu office for e-commerce travel company Oneha has also held the positions of Director of Westbound Sales at Roberts Hawaii and Hawaii Market Manager at Expedia, Inc.

In her new role, Bonnie Bise will be responsible for all aspects of public relations and marketing communications for Halekulani and Waikiki Parc. As Public Relations Manager, Bise will plan and direct all traditional, digital, and social media communications strategies. Her prior experience as Sales Manager is a key asset for this position in understanding the key differentiators of each hotel to raise awareness for.

With their extensive skills and experience in sales and marketing communications, Halekulani Corporation welcomes Mr. Oneha and Ms. Bise in their new roles effective immediately.

Coming Up In The October Online Hotel Business Review

Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.