Business & Finance

NOVUM Hotel Group and Citygrove Plan niu Tab in Düsseldorf, Germany

DUSSELDORF, DE. August 9, 2017 - The NOVUM Hotel Group has been growing rapidly since 2004 – and the innovative brand niu has provided an additional boost since March. Recently the number of niu hotels has reached 33. Together with the English investor Citygrove European Developments Ltd, NOVUM Hotel Group is planning to build another hotel at Moscow Street 29. Start of construction - including 438 rooms - is planned for mid-2018. Gleeds Deutschland GmbH has been entrusted with project management. The architects of the building are Siemer Kramer Architect Engineers based in Hamburg.

The planned niu hotel is easily accessible and is located only a stone's throw from the city center of Düsseldorf. Young, creative people visit the numerous cafes, galleries and extraordinary shops here. It is the perfect location for niu Tab, because it is both cosmopolitan and unique. Each niu has a design concept tailored to the location and zeitgeist.

The niu Tab in Düsseldorf is characterized by modern architecture and a high quality of life, both unmistakably evident in the furnishings, lighting and decorative accessories as trendy, geometric shapes and patterns. Asia fans will be delighted here. Thanks to the many karaoke bars, Japanese shops and sake bars, Düsseldorf is also known as "Little Tokyo on the Rhine”. Characteristic elements such as Asian characters and bamboo ensure a wonderful surprise and inspire people to make selfies for their own social media channels or for the hotel's Instagram wall. Digital natives are connected everywhere, at any time, with ultra-fast Wi-Fi, USB ports and power connections. Delicious local snacks and drinks such as "Bierhappen" (beer snacks) and the characteristic "Altbier" (local traditional beer) enhance the high quality of life in the niu Tab.

What comes to mind when you think of Duesseldorf? For us, it's the Kö, Altbier art and of course, the vibrant Little-Tokyo. As a result, it makes perfect sense that Tab stands for Tokyo - Art - Beer.

About the NOVUM Hotel Group

The family-run NOVUM Hotel Group is one of the largest hotel groups in Germany, with currently 147 hotels and more than 16,200 hotel rooms in over 65 locations in Europe. Founded in 1988 and growing steadily since 2004 under the leadership of David Etmenan, the NOVUM Hotel Group is extremely dynamic. The hotel portfolio is comprised of three and four-star hotels at central locations, which are operated under the brands Novum Hotels, Novum Select Hotels and niu Hotels. Furthermore, the NOVUM Hotel Group also acts as franchisee of the Intercontinental Hotels Group, AccorHotels, Best Western Hotels & Resorts and Choice Hotels.

Carmen Majewski
+49 40 600 808 336

Coming Up In The September Online Hotel Business Review

Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.