Business & Finance

NOVUM Hotel Group and Citygrove Plan niu Tab in Düsseldorf, Germany

DUSSELDORF, DE. August 9, 2017 - The NOVUM Hotel Group has been growing rapidly since 2004 – and the innovative brand niu has provided an additional boost since March. Recently the number of niu hotels has reached 33. Together with the English investor Citygrove European Developments Ltd, NOVUM Hotel Group is planning to build another hotel at Moscow Street 29. Start of construction - including 438 rooms - is planned for mid-2018. Gleeds Deutschland GmbH has been entrusted with project management. The architects of the building are Siemer Kramer Architect Engineers based in Hamburg.

The planned niu hotel is easily accessible and is located only a stone's throw from the city center of Düsseldorf. Young, creative people visit the numerous cafes, galleries and extraordinary shops here. It is the perfect location for niu Tab, because it is both cosmopolitan and unique. Each niu has a design concept tailored to the location and zeitgeist.

The niu Tab in Düsseldorf is characterized by modern architecture and a high quality of life, both unmistakably evident in the furnishings, lighting and decorative accessories as trendy, geometric shapes and patterns. Asia fans will be delighted here. Thanks to the many karaoke bars, Japanese shops and sake bars, Düsseldorf is also known as "Little Tokyo on the Rhine”. Characteristic elements such as Asian characters and bamboo ensure a wonderful surprise and inspire people to make selfies for their own social media channels or for the hotel's Instagram wall. Digital natives are connected everywhere, at any time, with ultra-fast Wi-Fi, USB ports and power connections. Delicious local snacks and drinks such as "Bierhappen" (beer snacks) and the characteristic "Altbier" (local traditional beer) enhance the high quality of life in the niu Tab.

What comes to mind when you think of Duesseldorf? For us, it's the Kö, Altbier art and of course, the vibrant Little-Tokyo. As a result, it makes perfect sense that Tab stands for Tokyo - Art - Beer.

About the NOVUM Hotel Group

The family-run NOVUM Hotel Group is one of the largest hotel groups in Germany, with currently 147 hotels and more than 16,200 hotel rooms in over 65 locations in Europe. Founded in 1988 and growing steadily since 2004 under the leadership of David Etmenan, the NOVUM Hotel Group is extremely dynamic. The hotel portfolio is comprised of three and four-star hotels at central locations, which are operated under the brands Novum Hotels, Novum Select Hotels and niu Hotels. Furthermore, the NOVUM Hotel Group also acts as franchisee of the Intercontinental Hotels Group, AccorHotels, Best Western Hotels & Resorts and Choice Hotels.

Carmen Majewski
+49 40 600 808 336

Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.