Acquisitions & Hotel Openings

Barceló Hotel Group Opens New Barceló México Reforma, Flagship Hotel in the Heart of Mexico City

MIAMI, FL. August 8, 2017 – Barceló Hotel Group today announced the opening of Barceló México Reforma, a new 500-room, 5-star flagship hotel in the heart of Mexico City, located on the iconic Paseo de la Reforma.

“With 21 hotels, we already have a strong presence in Mexico, but it has taken us some time to reach the capital,” says Juan Perez Sosa, Senior Vice President of Sales & Marketing in the United States. “We are proud to establish our presence in Mexico City with such a superb hotel. It will be a pleasure to demonstrate our extensive expertise in the urban hospitality industry, which we have been developing over the course of many years in major Latin American and European cities.”

The Barceló México Reforma, Barceló Hotel Group’s first urban hotel in Mexico, will serve as a perfect addition to Paseo de la Reforma, which is one of Mexico City’s most dynamic destinations for shopping, culture, tourism, and business. The area has experienced a real estate boom in recent years thanks to the construction of large skyscrapers and the restoration of classic buildings that blend modernism with contemporary architectural styles. The establishment, which was completely renovated in 2015, features a buffet restaurant, a steakhouse, lobby bar, wellness offerings, a sports bar and lounge, and modern events facilities that can accommodate groups of up to 800 people. The Barceló Mexico Reforma allows both business, cultural and leisure travelers to make the most of a unique city, in a setting that reflects the spirit of the Mexican people and their traditions.

“We’re using our classic Barceló brand principles for this new property,” Sosa says. “This will enable us to transform Barceló México Reforma into an example of quality and exclusiveness, where guests can enjoy exciting and unforgettable experiences.”

About Barceló Hotel Group

Barceló Hotel Group, the hotel division of Barceló Group, is the third largest hospitality chain in Spain and the 44th largest in the world. The chain currently boasts a diverse portfolio of 228 hotels and more than 50,000 rooms across 21 countries, all marketed under four brands: Royal Hideaway Luxury Hotels & Resorts, Barceló Hotels & Resorts, Occidental Hotels & Resorts and Allegro Hotels. In addition, Barceló Hotel Group holds 100 percent shares of Crestline Hotels & Resorts stock. Crestline Hotels & Resorts is an independent hotel management company with a portfolio of more than 112 establishments in the United States. For more information, visit

Naureen Kazi

Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.