Acquisitions & Hotel Openings

Barceló Hotel Group Opens New Barceló México Reforma, Flagship Hotel in the Heart of Mexico City

MIAMI, FL. August 8, 2017 – Barceló Hotel Group today announced the opening of Barceló México Reforma, a new 500-room, 5-star flagship hotel in the heart of Mexico City, located on the iconic Paseo de la Reforma.

“With 21 hotels, we already have a strong presence in Mexico, but it has taken us some time to reach the capital,” says Juan Perez Sosa, Senior Vice President of Sales & Marketing in the United States. “We are proud to establish our presence in Mexico City with such a superb hotel. It will be a pleasure to demonstrate our extensive expertise in the urban hospitality industry, which we have been developing over the course of many years in major Latin American and European cities.”

The Barceló México Reforma, Barceló Hotel Group’s first urban hotel in Mexico, will serve as a perfect addition to Paseo de la Reforma, which is one of Mexico City’s most dynamic destinations for shopping, culture, tourism, and business. The area has experienced a real estate boom in recent years thanks to the construction of large skyscrapers and the restoration of classic buildings that blend modernism with contemporary architectural styles. The establishment, which was completely renovated in 2015, features a buffet restaurant, a steakhouse, lobby bar, wellness offerings, a sports bar and lounge, and modern events facilities that can accommodate groups of up to 800 people. The Barceló Mexico Reforma allows both business, cultural and leisure travelers to make the most of a unique city, in a setting that reflects the spirit of the Mexican people and their traditions.

“We’re using our classic Barceló brand principles for this new property,” Sosa says. “This will enable us to transform Barceló México Reforma into an example of quality and exclusiveness, where guests can enjoy exciting and unforgettable experiences.”

About Barceló Hotel Group

Barceló Hotel Group, the hotel division of Barceló Group, is the third largest hospitality chain in Spain and the 44th largest in the world. The chain currently boasts a diverse portfolio of 228 hotels and more than 50,000 rooms across 21 countries, all marketed under four brands: Royal Hideaway Luxury Hotels & Resorts, Barceló Hotels & Resorts, Occidental Hotels & Resorts and Allegro Hotels. In addition, Barceló Hotel Group holds 100 percent shares of Crestline Hotels & Resorts stock. Crestline Hotels & Resorts is an independent hotel management company with a portfolio of more than 112 establishments in the United States. For more information, visit

Naureen Kazi

Coming Up In The September Online Hotel Business Review

Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.