Expansions & Renovations

Nearly 1,000 New Hotel Rooms Expands Sarasota County's Accommodation and Meeting Space Offerings

SARASOTA, FL. August 7, 2017 – A surge of new hotel openings will add 1,112 new hotel rooms to Sarasota County’s accommodation offerings within a two-year span of time. The majority of these hotel rooms will be located in the downtown center of Sarasota within walking distance of restaurants, Sarasota Bay, and arts and cultural offerings.

“We have not had this many new hotels open in such a short span of time in more than a decade,” says Virginia Haley, president of Visit Sarasota. “With expanded sporting events, cultural offerings and meetings, there is a demand for more hotel rooms. I am optimistic that our expanded sales efforts during the past several years will keep these hotels full year-round. VSC has initiated a robust plan to aggressively market these new and existing rooms in inventory.”

Just opened on July 28, 2017, the 255-room Westin Sarasota brings 26,000 square feet of upscale meeting space and a rooftop pool and bar area to Sarasota. The Westin Sarasota joins the recently opened Zota on Longboat Key. The Zota offers 187 rooms and with approximately 5,000 square feet of meeting space, making it ideal for corporate retreats and programs.

Art Ovation Hotel an Autograph Collection by Marriott is scheduled to open a 162-room property with two suites and several on-site restaurants in November 2017 and in early 2018 The Embassy Suites by Hilton will open a 19-floor property offering 180 suites. Carlisle Inn, in the heart of Pinecraft, an Amish and Mennonite community within the City of Sarasota, will open its first hotel with nearly 100 rooms and 4,000 square feet of meeting space in late 2017. Finally, The Sarasota Modern:A Tribune Portfolio Hotel with 89 rooms is slated to open in 2018 in the trendy Rosemary District of downtown.

These additional hotels join the 139-room Aloft Sarasota which opened in downtown Sarasota in early 2016. The Aloft offers 550 square feet of flexible Sarasota meeting space.

About Sarasota County

Located on Southwest Florida's Gulf Coast, Sarasota County offers a vibrant arts and cultural scene, a diverse array of culinary experiences, a circus heritage unlike no other in the world and a variety of opportunities to take advantage of the clear waters and the great outdoors. Sarasota County provides a beach getaway with numerous sprawling, white-sand beaches, including Siesta Beach, named the Trip Advisors’ People’s Choice Award for “Best Beach” and the “Best Beach in America” by Dr. Beach in 2017. In 2017, Sarasota County’s Nathan Benderson Park will host the 2017 World Rowing Championships—the first United States destination to host the event in more than 20 years. For more information on visiting Sarasota County, visit www.visitsarasota.org or call (800) 522-9799.

Media Contact:
Jenna Archambault
Public Relations Intern
NJF Public Relations

Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.