Appointments & Promotions

Grupo Piñero, Bahia Principe's Parent Company, Names Encarna Piñero CEO

The new CEO will report directly to company President and founder, Pablo Piñero

MIAMI, FL. August 3, 2017 – Grupo Piñero, the parent company of Bahia Principe – the leader in all-inclusive resorts in the Caribbean, has appointed Encarna Piñero as Chief Executive Officer. The executive will maintain dual responsibilities as the company’s Vice President, a position she has held since 2007.

Ms. Piñero’s promotion is part of Grupo Piñero’s generational succession plan and was included in the family protocol established in 2012. It is also a move towards a greater involvement of the second generation of the Piñero family in management positions. In her new role as CEO, Ms. Piñero will report directly to her father, Grupo Piñero founder and President, Pablo Piñero. Her new responsibilities will include overseeing the development and execution of the company’s strategy, including the vision and success of Bahia Principe Hotels & Resorts.

“This promotion marks another step forward in one of the projects of which I feel most proud following a lifetime dedicated to Grupo Piñero: ensuring the next generation leads the company’s continued growth while maintaining our identify and values at the forefront,” said Pablo Piñero.

For Encarna Piñero, her new role “represents a logical, well-thought and consistent progression given our commitment to remain a family-owned group.” The new CEO also believes her appointment “will take us to a new stage where our main strategic goals will remain while we face new challenges, such as the integration of corporate social responsibility in our business model and our irrevocable digital transformation.”

Encarna Piñero holds a BA in Economics from Universidad San Pablo CEU and an MBA from IE. Before her appointment as Vice President of Grupo Piñero in 2007, she held various leadership roles in the contracting and sales departments of its hotel division. She is a board member for the Balearic Islands of the Association for the Advancement of Management (APD) and a member of the Board of Directors of the Balearic Association of Family Business (ABEF).

About Grupo Piñero

Grupo Piñero has four business units including Bahia Principe Hotels & Resorts, an all-inclusive hotel division with properties in the Dominican Republic, Mexico, Jamaica and Spain; the tour operating unit Soltour; the tourist reception and other at-destination services unit which provides more than 30 different services to guests (transfers, entertainment activities, etc.), and the residence and golf unit, which runs six luxury resorts and four golf courses.

Diana Arellano
+1 305 532 7950 Ext 276

Coming Up In The September Online Hotel Business Review

Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.