Appointments & Promotions

Grupo Piñero, Bahia Principe's Parent Company, Names Encarna Piñero CEO

The new CEO will report directly to company President and founder, Pablo Piñero

MIAMI, FL. August 3, 2017 – Grupo Piñero, the parent company of Bahia Principe – the leader in all-inclusive resorts in the Caribbean, has appointed Encarna Piñero as Chief Executive Officer. The executive will maintain dual responsibilities as the company’s Vice President, a position she has held since 2007.

Ms. Piñero’s promotion is part of Grupo Piñero’s generational succession plan and was included in the family protocol established in 2012. It is also a move towards a greater involvement of the second generation of the Piñero family in management positions. In her new role as CEO, Ms. Piñero will report directly to her father, Grupo Piñero founder and President, Pablo Piñero. Her new responsibilities will include overseeing the development and execution of the company’s strategy, including the vision and success of Bahia Principe Hotels & Resorts.

“This promotion marks another step forward in one of the projects of which I feel most proud following a lifetime dedicated to Grupo Piñero: ensuring the next generation leads the company’s continued growth while maintaining our identify and values at the forefront,” said Pablo Piñero.

For Encarna Piñero, her new role “represents a logical, well-thought and consistent progression given our commitment to remain a family-owned group.” The new CEO also believes her appointment “will take us to a new stage where our main strategic goals will remain while we face new challenges, such as the integration of corporate social responsibility in our business model and our irrevocable digital transformation.”

Encarna Piñero holds a BA in Economics from Universidad San Pablo CEU and an MBA from IE. Before her appointment as Vice President of Grupo Piñero in 2007, she held various leadership roles in the contracting and sales departments of its hotel division. She is a board member for the Balearic Islands of the Association for the Advancement of Management (APD) and a member of the Board of Directors of the Balearic Association of Family Business (ABEF).

About Grupo Piñero

Grupo Piñero has four business units including Bahia Principe Hotels & Resorts, an all-inclusive hotel division with properties in the Dominican Republic, Mexico, Jamaica and Spain; the tour operating unit Soltour; the tourist reception and other at-destination services unit which provides more than 30 different services to guests (transfers, entertainment activities, etc.), and the residence and golf unit, which runs six luxury resorts and four golf courses.

Diana Arellano
+1 305 532 7950 Ext 276

Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.