Appointments & Promotions

Mark Sterner Appointed General Manager of Sugar Beach, A Viceroy Resort, St Lucia

SOUFRIERE, LC. August 3, 2017 – Sugar Beach, A Viceroy Resort has announced the appointment of Mark Sterner as General Manager of the over 100-acre beach front resort between St Lucia’s UNESCO World Heritage-listed Pitons. He takes over from Andre Boersma who held the position for the last eight years.

A five-year veteran of the Viceroy Hotel Group, German-born Mark is the son of hoteliers and grew up in Africa before attending hotel school in Hanover, Germany.

Prior to joining Sugar Beach, Mark was the General Manager and Hotel Manager of Viceroy Yas, Abu Dhabi, and was also General Manager of Viceroy Maldives for two years.

In his close to 25-year career in the hospitality industry, he has also worked at the Langham in London, K-Club in Barbuda, at Burj Al Arab in Dubai, Gleneagles in Scotland, Sandy Lane in Barbados, Little Dix Bay in the British Virgin Islands and The Carlyle in New York.

“I am excited about this new challenge and welcome the opportunity to extend my experience with Viceroy Hotel Group in the Caribbean and to work with hotel owner, Roger Myers at this truly world class resort,” said Mark who is accompanied by his partner Kelly McCune.

“St Lucia is a beautiful and lush island. The volcanic topography gives it a dimension that you just don’t get on other Caribbean islands,” he said. “But it’s the St Lucians, and the St Lucian hospitality that make this island so special. There’s a warmth here and genuine smiles from all the people I’ve met and this, along with the resort’s stunning location between the Pitons, will be the over-riding and defining factor in the continued success of Sugar Beach, A Viceroy Resort. I adore nature in all its glory and the best place to be is Sugar Beach.”

About Sugar Beach, A Viceroy Resort

Sugar Beach, A Viceroy Resort, sits under the gaze of the UNESCO World Heritage listed Pitons. With 96 rooms, cottages, bungalows and luxury villas and an additional 18 privately owned one to four bedroom Residences overlooking the sparkling waters of the Caribbean Sea, the resort offers a setting of unparalleled beauty and tranquility. The property, formerly known as The Jalousie Plantation, rebranded and relaunched at the end of November 2012 following a multi-million dollar refurbishment. Since then, Sugar Beach has put the island on the map offering a truly luxury product in the most sensational location. www.viceroyhotelsandresorts.com/en/sugarbeach

Chloe Hager

Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.