Appointments & Promotions

Mark Sterner Appointed General Manager of Sugar Beach, A Viceroy Resort, St Lucia

SOUFRIERE, LC. August 3, 2017 – Sugar Beach, A Viceroy Resort has announced the appointment of Mark Sterner as General Manager of the over 100-acre beach front resort between St Lucia’s UNESCO World Heritage-listed Pitons. He takes over from Andre Boersma who held the position for the last eight years.

A five-year veteran of the Viceroy Hotel Group, German-born Mark is the son of hoteliers and grew up in Africa before attending hotel school in Hanover, Germany.

Prior to joining Sugar Beach, Mark was the General Manager and Hotel Manager of Viceroy Yas, Abu Dhabi, and was also General Manager of Viceroy Maldives for two years.

In his close to 25-year career in the hospitality industry, he has also worked at the Langham in London, K-Club in Barbuda, at Burj Al Arab in Dubai, Gleneagles in Scotland, Sandy Lane in Barbados, Little Dix Bay in the British Virgin Islands and The Carlyle in New York.

“I am excited about this new challenge and welcome the opportunity to extend my experience with Viceroy Hotel Group in the Caribbean and to work with hotel owner, Roger Myers at this truly world class resort,” said Mark who is accompanied by his partner Kelly McCune.

“St Lucia is a beautiful and lush island. The volcanic topography gives it a dimension that you just don’t get on other Caribbean islands,” he said. “But it’s the St Lucians, and the St Lucian hospitality that make this island so special. There’s a warmth here and genuine smiles from all the people I’ve met and this, along with the resort’s stunning location between the Pitons, will be the over-riding and defining factor in the continued success of Sugar Beach, A Viceroy Resort. I adore nature in all its glory and the best place to be is Sugar Beach.”

About Sugar Beach, A Viceroy Resort

Sugar Beach, A Viceroy Resort, sits under the gaze of the UNESCO World Heritage listed Pitons. With 96 rooms, cottages, bungalows and luxury villas and an additional 18 privately owned one to four bedroom Residences overlooking the sparkling waters of the Caribbean Sea, the resort offers a setting of unparalleled beauty and tranquility. The property, formerly known as The Jalousie Plantation, rebranded and relaunched at the end of November 2012 following a multi-million dollar refurbishment. Since then, Sugar Beach has put the island on the map offering a truly luxury product in the most sensational location.

Chloe Hager

Coming Up In The September Online Hotel Business Review

Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.