Appointments & Promotions

Viceroy Snowmass Appoints Robert Purdy as General Manager

SNOWMASS, CO. August 3, 2017 – Viceroy Snowmass, one of Colorado’s top year-round modern luxury mountain resorts, is pleased to announce Robert Purdy as General Manager effective Monday, July 31. Purdy’s 30+ years of hospitality experience informs his hands-on approach to day-to-day operations of the hotel, upholding and furthering Viceroy Snowmass’ commitment to providing intuitive service and exceptional guest experiences.

Purdy’s many achievements in leadership spans across the United States with deep history at Hyatt Hotels. He joins Viceroy Snowmass having served as General Manager at the Hyatt Regency Lake Tahoe Resort, Spa & Casino where he grew customer service scores to record levels, as well as Park Hyatt Beaver Creek Resort & Spa in Colorado where he lead the hotel to all-time profitability and revenue levels. Purdy further worked in various sales and marketing roles within Hyatt Hotels in destinations such as Monterey, San Diego, Hilton Head, Las Vegas and Chicago.

“I am thrilled to return to Colorado and join my extraordinary colleagues at Viceroy Snowmass,” said Purdy. “The Viceroy brand is known for its fresh approach to modern luxury and has become synonymous with the destination of Snowmass. This resort has long been an Icon in the Colorado hospitality landscape, and I look forward to enhancing our local vibe and maintaining exceptional guest experience.”

Purdy is a graduate of Rochester Institute of Technology where he earned his B.S. in Hotel & Restaurant Management.

About Viceroy Snowmass

Viceroy Snowmass is an award-winning luxury resort hotel and residences located at the base of one of the world's finest ski mountains. Only minutes from downtown Aspen in the heart of Snowmass Base Village, the sophistication and sense of place that distinguish Viceroy destinations from California to Dubai perfectly blend with the Colorado high country. For couples, families and friends, Viceroy Snowmass offers ski-in/ski-out residences complemented by imaginative dining and lounging, a Ute-inspired wellness spa, and a year-round pool terrace and café — an ideal setting for an Aspen/Snowmass vacation during any season. Viceroy Snowmass was awarded LEED™ Gold Certification for sustainable design, construction and overall environmental stewardship. For more information, visit Follow Viceroy Snowmass at and on Instagram and Twitter @viceroysnowmass.

About Viceroy Hotel Group

Viceroy Hotel Group inspires travelers with one-of-a-kind authentic lifestyle experiences that bring together provocative design and intuitive service in sought-after locations. A leader in modern luxury, Viceroy’s vibe-led hospitality is guided by the brand promise “Remember to Live,” an affirmation to create lifelong memories for each and every guest. Viceroy destinations are segmented into three distinct portfolio tiers to help travelers find exactly the kind of experience they’re looking for. The Viceroy Icon Collection properties include epic hotels and resorts in Dubai, Abu Dhabi, Beverly Hills, Riviera Maya, Snowmass, and St. Lucia, with forthcoming openings in Chicago, Algarve, Buenos Aires, Istanbul, Panama, Cartagena, and Vietnam. The Viceroy Lifestyle Series hotels and resorts are found in attitude-led destinations including New York, Santa Monica, and Zihuatanejo with a forthcoming opening in Serbia. The Urban Retreat Collection properties in San Francisco and New York have an independent spirit and bold, eccentric personalities. Viceroy Hotel Group is a member of the Global Hotel Alliance (GHA) DISCOVERY, a unique loyalty program offering exclusive benefits and experiences to its members at over 550 hotels around the world. For more information, visit Follow Viceroy Hotel Group at and on Instagram and Twitter @viceroyhotels.

Coming Up In The September Online Hotel Business Review

Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.