Appointments & Promotions

Viceroy Snowmass Appoints Robert Purdy as General Manager

SNOWMASS, CO. August 3, 2017 – Viceroy Snowmass, one of Colorado’s top year-round modern luxury mountain resorts, is pleased to announce Robert Purdy as General Manager effective Monday, July 31. Purdy’s 30+ years of hospitality experience informs his hands-on approach to day-to-day operations of the hotel, upholding and furthering Viceroy Snowmass’ commitment to providing intuitive service and exceptional guest experiences.

Purdy’s many achievements in leadership spans across the United States with deep history at Hyatt Hotels. He joins Viceroy Snowmass having served as General Manager at the Hyatt Regency Lake Tahoe Resort, Spa & Casino where he grew customer service scores to record levels, as well as Park Hyatt Beaver Creek Resort & Spa in Colorado where he lead the hotel to all-time profitability and revenue levels. Purdy further worked in various sales and marketing roles within Hyatt Hotels in destinations such as Monterey, San Diego, Hilton Head, Las Vegas and Chicago.

“I am thrilled to return to Colorado and join my extraordinary colleagues at Viceroy Snowmass,” said Purdy. “The Viceroy brand is known for its fresh approach to modern luxury and has become synonymous with the destination of Snowmass. This resort has long been an Icon in the Colorado hospitality landscape, and I look forward to enhancing our local vibe and maintaining exceptional guest experience.”

Purdy is a graduate of Rochester Institute of Technology where he earned his B.S. in Hotel & Restaurant Management.

About Viceroy Snowmass

Viceroy Snowmass is an award-winning luxury resort hotel and residences located at the base of one of the world's finest ski mountains. Only minutes from downtown Aspen in the heart of Snowmass Base Village, the sophistication and sense of place that distinguish Viceroy destinations from California to Dubai perfectly blend with the Colorado high country. For couples, families and friends, Viceroy Snowmass offers ski-in/ski-out residences complemented by imaginative dining and lounging, a Ute-inspired wellness spa, and a year-round pool terrace and café — an ideal setting for an Aspen/Snowmass vacation during any season. Viceroy Snowmass was awarded LEED™ Gold Certification for sustainable design, construction and overall environmental stewardship. For more information, visit Follow Viceroy Snowmass at and on Instagram and Twitter @viceroysnowmass.

About Viceroy Hotel Group

Viceroy Hotel Group inspires travelers with one-of-a-kind authentic lifestyle experiences that bring together provocative design and intuitive service in sought-after locations. A leader in modern luxury, Viceroy’s vibe-led hospitality is guided by the brand promise “Remember to Live,” an affirmation to create lifelong memories for each and every guest. Viceroy destinations are segmented into three distinct portfolio tiers to help travelers find exactly the kind of experience they’re looking for. The Viceroy Icon Collection properties include epic hotels and resorts in Dubai, Abu Dhabi, Beverly Hills, Riviera Maya, Snowmass, and St. Lucia, with forthcoming openings in Chicago, Algarve, Buenos Aires, Istanbul, Panama, Cartagena, and Vietnam. The Viceroy Lifestyle Series hotels and resorts are found in attitude-led destinations including New York, Santa Monica, and Zihuatanejo with a forthcoming opening in Serbia. The Urban Retreat Collection properties in San Francisco and New York have an independent spirit and bold, eccentric personalities. Viceroy Hotel Group is a member of the Global Hotel Alliance (GHA) DISCOVERY, a unique loyalty program offering exclusive benefits and experiences to its members at over 550 hotels around the world. For more information, visit Follow Viceroy Hotel Group at and on Instagram and Twitter @viceroyhotels.

Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.