Business & Finance

Kiwi Collection Welcomes Erik Wachtmeister to Advisory Board

JANUARY 18, 2008. The newest addition to the esteemed Kiwi Collection Advisory Board is Erik Wachtmeister, Chairman and Founder of aSmallWorld.net - the increasingly popular private online community that allows members to network more effectively with like-minded individuals. Wachtmeister joins the ranks of other prominent Kiwi Collection Advisory Board members, including Gamal Aziz (MGM Grand Hospitality), Sonu Shivdasani (Six Senses Group) and Matthew Upchurch (Virtuoso) to name a few. Kiwi Collection, a Web-based luxury travel resource (www.kiwicollection.com), is where discerning travelers go to find the world's best accommodations and insider travel advice.

"The Kiwi Collection welcomes Erik Wachtmeister to our Advisory Board with open arms," said Philippe Kjellgren, President of Kiwi Collection, Inc. and Mary Gostelow, Editor-in-Chief of WOW Travel. "His networking vision has garnered an impressive community of individuals who are keyed in to the best in world travel and who have their finger on the pulse of the next best destinations. We look forward to gaining insight with their membership base - and Erik's own travel expertise."

An invitation-only online community, aSmallWorld.net was created in 2004 by Wachtmeister and his wife Louise in order to establish a forum for wealthy individuals to share trusted opinions and information. Frequently described as "myspace for millionaires," the site offers travel suggestions, feedback, lively forum discussions, listings of events around the world, a personal messaging service, suggestions and user ratings for travel and restaurants, and city-based resources. Prior to establishing aSmallWorld, Wachtmeister founded Viking Internet, a UK-listed investment vehicle and served as the Web site's CEO after holding senior corporate finance positions with Ladenburg, Thalmann in New York and Los Angeles, Rothschild in New York, and Lehman Brothers in London and New York. He received his MBA from INSEAD in 1983, and his BS in Foreign Service from Georgetown University in 1977.

Coming Up In The January Online Hotel Business Review

Feature Focus
Mobile Technology: The Relentless Pace of Change Continues
As the relentless pace of change in Mobile Technology continues unabated, the entire hotel industry is challenged to adapt and evolve in order to keep up. Every aspect of hotel operations is affected by advancements in mobile communications - from the front desk to room service, from marketing to maintenance, from housekeeping to food and beverage - and everywhere in between. Hotel guests now predominantly research and book their reservations on a mobile device and soon, if current trials are successful, they will also be able to self check-in, use their smart phone as their room key, order food and beverages from anywhere on the property, and link their own mobile devices to in-room entertainment centers so they can access and enjoy their own content. This mobile-powered behavior presents tremendous opportunities for in-location marketing. In-location marketing - which includes tactics such as geo-targeting and geo-fencing, proximity and beacon technology - uses varying location-aware capabilities that reside within mobile devices (think GPS, WiFi, Bluetooth and NFC) to reach guests directly on their mobile devices with marketing or customer service-focused messages and alerts - inside or near a hotel?s location. Location-focused strategies can be used in a number of new and exciting ways to attract guests to hotel properties, especially as technologies evolve and become more widely adopted by hotels and their guests alike. Hotels must make the necessary investments in their own internal communications infrastructure, not only to meet their guests? expectations but to update and streamline hotel operations. The January Hotel Business Review will examine which mobile strategies some operators have adopted in order to meet these challenges, and will report on the solutions that are proving to be most advantageous for both companies and their guests.