Business & Finance

Kiwi Collection Welcomes Erik Wachtmeister to Advisory Board

JANUARY 18, 2008. The newest addition to the esteemed Kiwi Collection Advisory Board is Erik Wachtmeister, Chairman and Founder of aSmallWorld.net - the increasingly popular private online community that allows members to network more effectively with like-minded individuals. Wachtmeister joins the ranks of other prominent Kiwi Collection Advisory Board members, including Gamal Aziz (MGM Grand Hospitality), Sonu Shivdasani (Six Senses Group) and Matthew Upchurch (Virtuoso) to name a few. Kiwi Collection, a Web-based luxury travel resource (www.kiwicollection.com), is where discerning travelers go to find the world's best accommodations and insider travel advice.

"The Kiwi Collection welcomes Erik Wachtmeister to our Advisory Board with open arms," said Philippe Kjellgren, President of Kiwi Collection, Inc. and Mary Gostelow, Editor-in-Chief of WOW Travel. "His networking vision has garnered an impressive community of individuals who are keyed in to the best in world travel and who have their finger on the pulse of the next best destinations. We look forward to gaining insight with their membership base - and Erik's own travel expertise."

An invitation-only online community, aSmallWorld.net was created in 2004 by Wachtmeister and his wife Louise in order to establish a forum for wealthy individuals to share trusted opinions and information. Frequently described as "myspace for millionaires," the site offers travel suggestions, feedback, lively forum discussions, listings of events around the world, a personal messaging service, suggestions and user ratings for travel and restaurants, and city-based resources. Prior to establishing aSmallWorld, Wachtmeister founded Viking Internet, a UK-listed investment vehicle and served as the Web site's CEO after holding senior corporate finance positions with Ladenburg, Thalmann in New York and Los Angeles, Rothschild in New York, and Lehman Brothers in London and New York. He received his MBA from INSEAD in 1983, and his BS in Foreign Service from Georgetown University in 1977.

Coming Up In The June Online Hotel Business Review


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Feature Focus
Sales & Marketing: The Rise of the Millennials
Hotel Sales & Marketing departments have endured massive change in the past few years in terms of how they conduct their business, and there is little evidence to suggest that things will be slowing down anytime soon. Technological advances continue to determine how they research, analyze, plan, engage and ultimately sell to their customers. Though "traditional" marketing is still in the mix, there has been a major shift in focus toward online marketing. First and foremost is an understanding of who their primary audience is and how to market to them. Millennials (those born between 1981-1997) are the fastest growing customer segment in the hospitality industry, and they are expected to represent 50% of all travelers by 2025. With the rise of millennial consumers, sales and marketing efforts will need to be more transparent and tech savvy, with a strong emphasis on empathy and personal customer connection. Social media is essential for this demographic and they expect hotels to engage them accordingly. Other targeted groups include cultural buffs, foodies, LGBT, and multi-generational travelers - all of whom are seeking novel experiences tailored specifically to their interests and needs. Finally the Baby Boomers are still a force to be reckoned with. They are currently the wealthiest generation and are becoming increasingly tech savvy, with 33% of internet users now falling into this demographic. It is imperative that hotels include this generation when it comes to their 2016 digital marketing strategies. The June Hotel Business Review will examine some of these markets and report on what some sales and marketing professionals are doing to address them.