Business & Finance

Kiwi Collection Welcomes Erik Wachtmeister to Advisory Board

JANUARY 18, 2008. The newest addition to the esteemed Kiwi Collection Advisory Board is Erik Wachtmeister, Chairman and Founder of aSmallWorld.net - the increasingly popular private online community that allows members to network more effectively with like-minded individuals. Wachtmeister joins the ranks of other prominent Kiwi Collection Advisory Board members, including Gamal Aziz (MGM Grand Hospitality), Sonu Shivdasani (Six Senses Group) and Matthew Upchurch (Virtuoso) to name a few. Kiwi Collection, a Web-based luxury travel resource (www.kiwicollection.com), is where discerning travelers go to find the world's best accommodations and insider travel advice.

"The Kiwi Collection welcomes Erik Wachtmeister to our Advisory Board with open arms," said Philippe Kjellgren, President of Kiwi Collection, Inc. and Mary Gostelow, Editor-in-Chief of WOW Travel. "His networking vision has garnered an impressive community of individuals who are keyed in to the best in world travel and who have their finger on the pulse of the next best destinations. We look forward to gaining insight with their membership base - and Erik's own travel expertise."

An invitation-only online community, aSmallWorld.net was created in 2004 by Wachtmeister and his wife Louise in order to establish a forum for wealthy individuals to share trusted opinions and information. Frequently described as "myspace for millionaires," the site offers travel suggestions, feedback, lively forum discussions, listings of events around the world, a personal messaging service, suggestions and user ratings for travel and restaurants, and city-based resources. Prior to establishing aSmallWorld, Wachtmeister founded Viking Internet, a UK-listed investment vehicle and served as the Web site's CEO after holding senior corporate finance positions with Ladenburg, Thalmann in New York and Los Angeles, Rothschild in New York, and Lehman Brothers in London and New York. He received his MBA from INSEAD in 1983, and his BS in Foreign Service from Georgetown University in 1977.

Coming Up In The November Online Hotel Business Review


Feature Focus
Hotel Sales & Marketing: The Heart of the Matter
Of all the areas of a hotel’s operation, perhaps none are as crucial, challenging and dynamic as the Sales and Marketing department. In their rapidly evolving world, change is the only constant, driven by technological innovations and the variable demands and expectations of a diverse traveling public. These professionals occupy a vast, multi-channel universe and it is incumbent on them to choose wisely when determining where and how marketing dollars are to be spent to generate revenue from all their multiple constituencies – individuals, corporate guests, groups and wholesalers. Complicated decisions are made and complex plans are devised, based on answers produced from intricate questions – What is the proper balance between Direct vs. Indirect Channel Sales? What kinds of resources are to be devoted to a comprehensive digital marketing program (website, email, social, blog, text and online advertising) on multiple channels (desktop, tablet and smart phone)? What are the elements driving local market conditions and how can local people be attracted and the local competition bested? How does an operation research, analyze and partner with group business generators, meeting planners, wholesalers, incentive travel companies, corporate travel departments, and franchise-sponsored marketing programs? How can effective sales incentive programs be implemented and how can a strategic marketing campaign be deployed? How are new sales leads prospected, qualified, sold and closed? The November Hotel Business Review will examine some of these critical issues and explore what some sales and marketing professionals are doing to address them.