Appointments & Promotions

The Duke Hotel Newport Beach Appoints General Manager Brian Keys, Director of Sales & Marketing Lynne Difrancesco and Director of Revenue Management Michelle Norville

NEWPORT BEACH, CA. August 2, 2017 - The Duke Hotel Newport Beach has appointed General Manager Brian Keys, Director of Sales & Marketing Lynne Difrancesco and Director of Revenue Management Michelle Norville as its new executive leadership team. The team brings extensive professional experience and relationships in the Newport Beach area to the hotel, which will be rebranded as the Renaissance Newport Beach in 2018.

Brian Keys joins the hotel with more than 20 years of hospitality experience, having worked in hotel management at a number of prominent Southern California properties, including Beverly Hills Marriott, Crowne Plaza Beverly Hills and Hilton Orange County/Costa Mesa, Keys has earned several accolades, including 2016 West Coast Jewish Orthodox Union Leadership Award, 2015 Renovation of the Year for the Beverly Marriott, and 2012 IHG Voice Top 50 Hotel.

Lynne Difrancesco’s comes to The Duke Hotel Newport Beach with a well-rounded, hospitality background in strategic, financial and operational management. Previously, Difrancesco held positions within Remington Hotels in Orange County and Marriott International. She has also been a community advocate, helping raise funds for multiple Orange County causes and nonprofits including Talk About Curing Autism, Children’s Miracle Network, and Children’s Hospital of Orange County.

Michelle Norville’s diverse hospitality work experience in the Orange County market includes holding a variety of leadership roles for Interstate Hotels & Resorts, in addition to being the director of revenue management for Westin Long Beach and Travel Holdings. She’s been instrumental in developing and implementing pricing strategies that have maximized profits and is an expert in team building, demand analysis, report development and yield management.

For more information on The Duke Hotel Newport Beach visit:

About The Duke Hotel Newport Beach

The Duke Hotel Newport Beach is perfectly located in the middle of sunny Orange County California known for its upscale/lifestyle vibe and inviting surrounding. The hotel is part of the Marriott family and is distinguished by its upscale California contemporary feel. Featuring 444 well-appointed guestrooms, this property has more than 35,000 square feet of both indoor and outdoor function space. The versatile meeting and event spaces boasts two large ballrooms, 13-20 breakouts of varying sizes, four outdoor dining areas, including a roof top pool deck, and a beautiful water feature and welcoming conversational fire pit. For more information, please visit

Jennifer Jo

Coming Up In The October Online Hotel Business Review

Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.