Business & Finance

LBA Hospitality Plans September Launch of New Dual-Branded Hilton Garden Inn & Home2 Suites in Birmingham, Alabama

BIRMINGHAM, AL. AUGUST 2, 2017 — LBA Hospitality prepares to debut downtown Birmingham’s highly anticipated dual-branded hotel in the heart of the Parkside District this September. The Hilton Garden Inn & Home2 Suites by Hilton project will strike the perfect balance between sophisticated design and affordability. Adding more than 100 local jobs and 210 well-appointed guest rooms, the hotels boast close proximity to popular downtown attractions including Regions Field, Railroad Park and The University of Alabama at Birmingham; fantastic, one-of-a-kind restaurants; and a stock of year ’round entertainment.

Designed to meet the demands of today’s modern traveler, the dual-brand project will offer thoughtful private spaces, innovative technology, well-designed communal areas, and on-site networking opportunities under one roof in The Magic City. The Hilton Garden Inn & Home2 Suites Birmingham Downtown duo will offer 3700 square-feet of meeting and event space inclusive of a boardroom, pre-function space, and meeting space with easy access to an outdoor, open-air terrace, each space outfitted with leading edge A/V equipment.

“We are thrilled to be opening the first-ever Hilton Garden Inn & Home2 Suites dual-pairing in Hilton’s portfolio,” said LBA President Beau Benton. “As evidence of Birmingham’s continued growth, we are delighted to be a part of downtown’s exciting resurgence. We look forward to being a community partner and preferred option for Birmingham’s many leisure and corporate travelers.”

To support the growth of these two properties, LBA Hospitality has named Jason DeLuca as general manager and Lindsey Setzer as director of sales. DeLuca has spent much of his 14 year career at LBA-managed properties in Alabama and served on LBA Hospitality’s General Manager Advisory Council in 2014. DeLuca has an extensive background with both Hilton and Marriott branded properties and has experience in management, guest relations, sales and food and beverage.

Setzer joins the LBA team with prior experience in the Birmingham hospitality market. In her previous role as area director of sales, she strategically led the sales and marketing team and promoted growth of the hotel. Additionally, Setzer has a lengthy background in food and beverage, having served in the catering department of several properties in Alabama. She brings 15 years of hospitality experience to her role at Hilton Garden Inn & Home2 Suites Birmingham Downtown.

The hotels include the Garden Grille restaurant and bar with in-room dining, complimentary continental breakfast, Spin2Cycle laundry, a fitness center and an outdoor pool. Hilton Garden Inn will have 104 guest rooms, and Home2 Suites will have 106 guest rooms on 5 floors.

Developer, Sunbelt - G2BA, LLC., alongside Bradley, Schmidt & Carn Architects, and Designer Peggy Dye & Associates, designed the hotel with a fresh and modern style guests will love. The Hilton Garden Inn & Home2 Suites by Hilton look forward to welcoming guests starting September 2017.

About LBA Hospitality

Founded in 1973, LBA Hospitality is a full-scale hotel management, development and consulting firm. With more than 70 properties in 10 states, LBA Hospitality is the premier hotel developer for the South- east. For more information, visit www.lbahospitality.com.

Michelle Labovitz

Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.