Business & Finance

LBA Hospitality Plans September Launch of New Dual-Branded Hilton Garden Inn & Home2 Suites in Birmingham, Alabama

BIRMINGHAM, AL. AUGUST 2, 2017 — LBA Hospitality prepares to debut downtown Birmingham’s highly anticipated dual-branded hotel in the heart of the Parkside District this September. The Hilton Garden Inn & Home2 Suites by Hilton project will strike the perfect balance between sophisticated design and affordability. Adding more than 100 local jobs and 210 well-appointed guest rooms, the hotels boast close proximity to popular downtown attractions including Regions Field, Railroad Park and The University of Alabama at Birmingham; fantastic, one-of-a-kind restaurants; and a stock of year ’round entertainment.

Designed to meet the demands of today’s modern traveler, the dual-brand project will offer thoughtful private spaces, innovative technology, well-designed communal areas, and on-site networking opportunities under one roof in The Magic City. The Hilton Garden Inn & Home2 Suites Birmingham Downtown duo will offer 3700 square-feet of meeting and event space inclusive of a boardroom, pre-function space, and meeting space with easy access to an outdoor, open-air terrace, each space outfitted with leading edge A/V equipment.

“We are thrilled to be opening the first-ever Hilton Garden Inn & Home2 Suites dual-pairing in Hilton’s portfolio,” said LBA President Beau Benton. “As evidence of Birmingham’s continued growth, we are delighted to be a part of downtown’s exciting resurgence. We look forward to being a community partner and preferred option for Birmingham’s many leisure and corporate travelers.”

To support the growth of these two properties, LBA Hospitality has named Jason DeLuca as general manager and Lindsey Setzer as director of sales. DeLuca has spent much of his 14 year career at LBA-managed properties in Alabama and served on LBA Hospitality’s General Manager Advisory Council in 2014. DeLuca has an extensive background with both Hilton and Marriott branded properties and has experience in management, guest relations, sales and food and beverage.

Setzer joins the LBA team with prior experience in the Birmingham hospitality market. In her previous role as area director of sales, she strategically led the sales and marketing team and promoted growth of the hotel. Additionally, Setzer has a lengthy background in food and beverage, having served in the catering department of several properties in Alabama. She brings 15 years of hospitality experience to her role at Hilton Garden Inn & Home2 Suites Birmingham Downtown.

The hotels include the Garden Grille restaurant and bar with in-room dining, complimentary continental breakfast, Spin2Cycle laundry, a fitness center and an outdoor pool. Hilton Garden Inn will have 104 guest rooms, and Home2 Suites will have 106 guest rooms on 5 floors.

Developer, Sunbelt - G2BA, LLC., alongside Bradley, Schmidt & Carn Architects, and Designer Peggy Dye & Associates, designed the hotel with a fresh and modern style guests will love. The Hilton Garden Inn & Home2 Suites by Hilton look forward to welcoming guests starting September 2017.

About LBA Hospitality

Founded in 1973, LBA Hospitality is a full-scale hotel management, development and consulting firm. With more than 70 properties in 10 states, LBA Hospitality is the premier hotel developer for the South- east. For more information, visit

Michelle Labovitz

Coming Up In The September Online Hotel Business Review

Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.