Business & Finance

Emerald Hospitality Associates Developing Dual Branded Home2 Suites & Tru by HIlton Williamsville Buffalo Airport, New York

WILLIAMSVILLE, NY. August 1, 2017 - Emerald Hospitality Associates, Inc. (EHA) announced today they will be developing the dual branded Home2 Suites & Tru by Hilton, Williamsville Buffalo Airport, New York. The property is currently under construction at 48 Freeman Road, Buildings A&B in Lancaster and scheduled to open in March 2018.

“We are so excited to bring this concept to the Buffalo area and be a part of this Home2 Suites / Tru by Hilton partnership” states Ed Pavente, Chief Operating Officer for Emerald. “It will combine two complementary Hilton brands in the midscale segment. Each Hotel offers travelers their signature amenities while sharing the commitment to customer service and hospitality that Hilton Worldwide and Emerald Hospitality Associates are known for.”

The 165 room, four-story hotel will feature the two brands each with their own front desk check in areas, two breakfast/lobby areas and one pool and fitness center. The two hotels will share common operations areas such as laundry, break room and housekeeping storage providing service and operational synergies.

The hotel will be Emerald Hospitality’s first dual branded hotel and adds to their already growing portfolio of 22 hotels of Hilton, Marriott and Hyatt Hotels Corporation.

About Emerald Hospitality Associates, Inc.

Founded in 1999, Emerald Hospitality Associates, Inc. is a Westlake-based, full-service hotel management and development company that provides a wide range of specialized hospitality industry services to hotel and restaurant investors. Emerald currently operates 24 properties in eight states (FL, MA, ME, MI, NY, OH, SC, TX), consisting primarily of Hilton, Marriott and Hyatt branded products. For more information, visit www.emeraldhospitality.com.

About Tru by Hilton

Tru by Hilton is a game-changing midscale hotel brand providing a simplified and spirited approach that is grounded in value for business and leisure travelers. The brand offers modern and functional guest rooms and social connectivity with reimagined public spaces, including an open lobby comprised of four areas where guests can work, play, lounge and eat. Designed to appeal cross-generationally, guests will enjoy complimentary amenities including a Build Your Own ‘Top It’ breakfast, coffee and tea; optional mobile check-in and Digital Key; a multifunctional fitness center; and high-speed Wi-Fi. Single-serve wine and beer, premium snacks and light meal options will be available for purchase at a 24/7 retail market. Tru by Hilton is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Learn more at http://www.trubyhilton.com.

About Home2 Suites by Hilton

Home2 Suites by Hilton, one of the fastest-growing brands in the history of Hilton, is a mid-tier, all-suite award-winning extended-stay hotel concept designed to offer stylish accommodations with flexible guest room configurations and inspired amenities for the cost-conscious guest. With a commitment to environmentally friendly products and hotel operations, Home2 Suites offers complimentary breakfast selections with hundreds of combinations; innovative and customizable guest room design; laundry and fitness area; complimentary Wi-Fi Internet access; multiple outdoor spaces; 24-hour business center; expansive community spaces; and a pet-friendly environment. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Visit www.home2suites.com for additional information.

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.