Appointments & Promotions

Davidson Hotels & Resorts Serves Up Michelle Engstrom as Corporate Director of Venue Marketing & Programming for Pivot

LOS ANGELES, CA. July 27, 2017 – Davidson Hotels & Resorts is delighted to introduce Michelle Engstrom as the new corporate director of venue marketing and programming for its lifestyle and luxury division, Pivot Hotels & Resorts. With dual reporting to Patricia Davis, vice president of sales, marketing and revenue management and Caroline Dyal, vice president of operations, Engstrom will drive venue marketing and activation efforts for all Pivot hotel venues, while providing a consistent brand voice amping up venue marketing objectives to support overall venue strategy.

Engstrom joins Pivot with more than 10 years of venue marketing experience, most recently from SLS Las Vegas, where, during her tenure, she was the opening director of nightlife marketing before taking on the role of director of business affairs for nightlife, with venues including the The Foundry, Foxtail Nightclub & Pool and The Sayers Club. Following her start in the entertainment industry, Michelle developed an interest in event marketing, kicking off her career with Bolthouse Productions/SBE.  Occupying a utility role at Bolthouse allowed Engstrom to gain extensive experience in venue marketing and promotions, entertainment relations and corporate red carpet events, which led to her next marketing role with the TAO Group in Las Vegas, overseeing efforts for TAO, LAVO, TAO Beach, and Marquee Nightclub and Dayclub. Engstrom sees her new role as one that will not only impact brand awareness and community engagement but truly increase growth opportunities for Pivot Hotels & Resorts by creating partnerships that elevate and maximize potential of each venue from a branding and revenue perspective.

“We welcome Michelle’s passion and drive to help create and promote our venues’ unforgettable food and beverage experiences,” said Albert Smith. “The Pivot team believes inspiring food & beverage programming gives credibility and cache to travelers looking for unique experiences while staying at our hotels. Fresh, local ingredients in engaging settings is one of our signatures and our venue marketing role was created to help bring that to life by driving awareness, ensuring on-going programming to keep our venues relevant and help us establish partnerships we can leverage across the portfolio.”

Davidson Hotels & Resorts, and its lifestyle and luxury operating division, Pivot Hotels & Resorts, is one of the industry’s preeminent hotel operators, specializing in branded and lifestyle full-service and upscale urban select-service hotels. For more information about Davidson Hotels & Resorts and Pivot Hotels & Resorts, visit www.davidsonhotels.com or www.pivothotels.com.

About Davidson Hotels & Resorts

Davidson Hotels & Resorts is an award-winning, full-service hotel management company providing management, development/renovation, acquisition, consulting and accounting expertise for the hospitality industry. Amassing one of the purest full-service hotel portfolios in the industry, Davidson, along with its lifestyle and luxury operating division, Pivot Hotels & Resorts, specializes in independent and branded assets in the upper-upscale to near-luxury segments including 43 hotels, nearly 13,000 rooms and 1.4 million square feet of meeting space across the United States. A trusted partner and preferred operator of Marriott, Hilton, Hyatt and Starwood hotels, Davidson delivers hospitality and creates value for owners with every single hotel. More information can be found at www.davidsonhotels.com.

About Pivot Hotels l Resorts

Pivot Hotels & Resorts, the lifestyle and luxury division of Davidson Hotels & Resorts, operates with a deep-rooted passion for continuous innovation, exceptional service delivery, revenue generation, inspired marketing and financial responsibility. Constituted by some of the most accomplished leaders in lifestyle hospitality, Pivot Hotels & Resorts caters to today’s experience-seeking, adventure-minded traveler through inspiring design, thoughtful service, and one-of-a-kind experiences at each of its hotels and resorts. Pivot Hotels & Resorts operates eight hotels and resorts across the US with two more in development in Chicago and Nashville. More information may be found at www.pivothotels.com.

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.