Expansions & Renovations

DoubleTree by Hilton to Open In Lubbock, Texas

Work has begun on the extensive renovation of a 140-room hotel near downtown and Texas Tech University; Hotel to open during summer of 2018

LUBBOCK, TX. July 27, 2017 – An investment group led by Travis Stribling of Q-505 LLC, has announced that it is moving forward with the redevelopment of a 140-room hotel located at 505 Avenue Q in downtown Lubbock, Texas, which is slated to become DoubleTree by Hilton Lubbock – University Area. Steve Van, CEO and President of Dallas-based Prism Hotels & Resorts—who will serve in an advisory role during the project’s development, will provide pre-opening services and manage the hotel upon completion—made the announcement.

Formerly a Radisson, closed and vacant for five years, the new hotel will be extensively remodeled, inside and out with plans to open during the summer of 2018. Every exterior and interior surface will be completely redone. A feature of the hotel of particular note is its grand, original six story atrium with a large skylight serving as a focal point casting natural light over the hotel’s expansive bar and lounge. The hotel will also feature over 4,000 square feet of meeting space, a full-service restaurant and bar, a fitness center overlooking the pool with a retractable skylight, an open concept lobby and business center and a veranda lounge near the main entrance.

“This hotel is undergoing an exciting renovation with every detail being considered,” said Stribling. “The only things that will be familiar to folks that have been in the building over the years will be the tower’s beautiful atrium and the indoor pool – and those will be getting a makeover as well.”

Hilton branding brings the building full circle, as it was originally developed in the 1970s as a Hilton hotel to serve the new Lubbock Civic Center. Mr. Stribling noted the hotel’s proximity to a number of recognized event centers within the city and its prime location on Avenue Q, the main thoroughfare in and out of the city. “This project is across the street from Delbert McDougal’s ‘nationally acclaimed’ Overton Redevelopment. It is still within walking distance of the newly renovated Lubbock Civic Center and a block and a half from the proposed Buddy Holly Hall of Performing Arts and Sciences,” said Stribling.

“The prime location of this property presented an exciting opportunity for this redevelopment and for our best-in-class team to play a critical role in this hotel’s future through each step of the project,” Van said. Prism currently manages more than 25 hotels for multiple institutional and private, entrepreneurial owners in urban, suburban and resort destinations.

As specified in the project’s name, the hotel will focus its efforts on accommodating people visiting or doing business with Texas Tech University, the Lubbock Civic Center and Downtown Lubbock.

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.