Expansions & Renovations

DoubleTree by Hilton to Open In Lubbock, Texas

Work has begun on the extensive renovation of a 140-room hotel near downtown and Texas Tech University; Hotel to open during summer of 2018

LUBBOCK, TX. July 27, 2017 – An investment group led by Travis Stribling of Q-505 LLC, has announced that it is moving forward with the redevelopment of a 140-room hotel located at 505 Avenue Q in downtown Lubbock, Texas, which is slated to become DoubleTree by Hilton Lubbock – University Area. Steve Van, CEO and President of Dallas-based Prism Hotels & Resorts—who will serve in an advisory role during the project’s development, will provide pre-opening services and manage the hotel upon completion—made the announcement.

Formerly a Radisson, closed and vacant for five years, the new hotel will be extensively remodeled, inside and out with plans to open during the summer of 2018. Every exterior and interior surface will be completely redone. A feature of the hotel of particular note is its grand, original six story atrium with a large skylight serving as a focal point casting natural light over the hotel’s expansive bar and lounge. The hotel will also feature over 4,000 square feet of meeting space, a full-service restaurant and bar, a fitness center overlooking the pool with a retractable skylight, an open concept lobby and business center and a veranda lounge near the main entrance.

“This hotel is undergoing an exciting renovation with every detail being considered,” said Stribling. “The only things that will be familiar to folks that have been in the building over the years will be the tower’s beautiful atrium and the indoor pool – and those will be getting a makeover as well.”

Hilton branding brings the building full circle, as it was originally developed in the 1970s as a Hilton hotel to serve the new Lubbock Civic Center. Mr. Stribling noted the hotel’s proximity to a number of recognized event centers within the city and its prime location on Avenue Q, the main thoroughfare in and out of the city. “This project is across the street from Delbert McDougal’s ‘nationally acclaimed’ Overton Redevelopment. It is still within walking distance of the newly renovated Lubbock Civic Center and a block and a half from the proposed Buddy Holly Hall of Performing Arts and Sciences,” said Stribling.

“The prime location of this property presented an exciting opportunity for this redevelopment and for our best-in-class team to play a critical role in this hotel’s future through each step of the project,” Van said. Prism currently manages more than 25 hotels for multiple institutional and private, entrepreneurial owners in urban, suburban and resort destinations.

As specified in the project’s name, the hotel will focus its efforts on accommodating people visiting or doing business with Texas Tech University, the Lubbock Civic Center and Downtown Lubbock.

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.