Appointments & Promotions

The Set Hotels Appoints James Baker as Director of Sales & Marketing, the Americas

LONDON, U.K. July 26, 2017 - The Set, a collection of hotels which includes Hotel Café Royal in London, Conservatorium in Amsterdam, and the Lutetia in Paris, is pleased to announce the appointment of James Baker as the Director of Sales & Marketing, The Americas. The announcement comes at an exciting time for The Set as the group is preparing to debut the Lutetia, and James’ appointment is an important step towards strengthening the brand’s presence in the Americas, and furthering its position at the forefront of creating the most beautifully composed experiences and environments today.

James brings with him a wealth of experience in the hospitality arena, having worked with international hotels for over 12 years. Most recently, James served as the Global Director of Leisure Sales for Kempinski Hotels, where he was charged with overseeing the travel industry and leisure segment, leading the team in reaching their goals, coordinating multiple U.S. roadshows each year and increasing sales for the hotel group. Prior to his role with Kempinski, James was the Director of Travel Industry Sales for the Peninsula New York where he was responsible for overseeing the domestic travel industry and group business, managing key domestic accounts and increasing overall revenues across personal market segments. He additionally held roles at The Dorchester, Coworth Park & 45 Park Lane, where he was solely responsible for maximizing the hotel’s most important international markets, Brown’s Hotel in London and the Balmoral Hotel in Edinburgh, where he launched his career.

As Director for Sales & Marketing, The Americas, James will develop and implement strategic sales and marketing plans to achieve short and long-term objectives for each individual hotel in the collection. He will open the first US sales office for The Set in New York and build a team over the next 12 months as well as play a key role in the launch of a loyalty program for both guests and partners. His appointment exemplifies The Set’s commitment to growth and to establishing their properties as the modern grand hotels of the time at the most outstanding addresses in vibrant global destinations.

Matthias Kaesweber, VP, Sales and Marketing of The Set comments: “I am thrilled to welcome James to our growing team. His proven expertise and experience will be an invaluable asset as we work to support The Set in the Americas.”

About The Set

At the most outstanding addresses, within some of the world’s most vibrant destinations, The Set is creating the modern grand hotels of our time. Currently consisting of Hotel Café Royal in London, Conservatorium in Amsterdam and the Lutetia in Paris (due to open late 2017), each unique property has been re-imagined to display an exquisite harmony of unique heritage and contemporary spirit, wellbeing and indulgence as well as sanctuary and discovery. It is The Set’s discerning individuality and exceptional focus that create inspiring environments, beautifully composed for contemporary living where guests feel they belong and always wish to return.

Courtney Scioscia

212 505 8200

Coming Up In The September Online Hotel Business Review

Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.