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IIG Hires Betsy Kersting, a Dallas Hospitality Industry Leader, as VP of Design + Business Development

DYER, IN./DALLAS, TX. July 26, 2017 – IIG, a premier hospitality design studio, has hired Betsy Kersting, of Dallas, as the firm’s Vice President of Design + Business Development. Betsy joins IIG as the former Director of Design for Fourth Dimension Designs, a highly sought-after Texas design company. Kersting’s professional portfolio is both vast and impressive. Her twenty-five years of experience in the hospitality business has earned her multiple awards and an established list of trusted relationships industry-wide. Some of Betsy’s notable projects include the Embassy Suites in Miami, Dallas, and Mandalay Beach; as well as Southern California destination locales such as Wyndham on the Bay San Diego and Wyndham at the Pier Santa Monica.

As IIG continues to expand their portfolio of work and clientele, Betsy’s relationships in the southwest region, will provide a significant impact to the boutique firm’s growing presence nation-wide. Currently IIG has studios in Indiana, Florida, and Texas.

Betsy brings impressive executive credentials to IIG, such as full-service brand design and project management for a well-known Real Estate Investment Trust (REIT), as well as over two decades in the business. Ms. Kersting will be overseeing IIG’s large-scale hospitality projects as well as building business for the company, headquartered in Indiana. She will be based in Dallas, but traveling frequently to collaborate with IIG’s diverse project locations and their studio leadership teams.

When asked to comment on her new opportunity, Betsy replied, “I’m excited to be a part of such a young and progressive firm like IIG. Their talent for creating unique, modern spaces is a perfect balance with my expertise on client perspective and hotel operations. Together, we will give our projects a fresh and functional energy that is necessary for hospitality success”!

IIG is an award winning innovative force and one of the top interior architecture firms in the hospitality business. They house a powerful creative team with dedicated client service. Visit their website iigdesign.com to find out more.

Larissa Thompson
Assoc. AIA

Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.