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IIG Hires Betsy Kersting, a Dallas Hospitality Industry Leader, as VP of Design + Business Development

DYER, IN./DALLAS, TX. July 26, 2017 – IIG, a premier hospitality design studio, has hired Betsy Kersting, of Dallas, as the firm’s Vice President of Design + Business Development. Betsy joins IIG as the former Director of Design for Fourth Dimension Designs, a highly sought-after Texas design company. Kersting’s professional portfolio is both vast and impressive. Her twenty-five years of experience in the hospitality business has earned her multiple awards and an established list of trusted relationships industry-wide. Some of Betsy’s notable projects include the Embassy Suites in Miami, Dallas, and Mandalay Beach; as well as Southern California destination locales such as Wyndham on the Bay San Diego and Wyndham at the Pier Santa Monica.

As IIG continues to expand their portfolio of work and clientele, Betsy’s relationships in the southwest region, will provide a significant impact to the boutique firm’s growing presence nation-wide. Currently IIG has studios in Indiana, Florida, and Texas.

Betsy brings impressive executive credentials to IIG, such as full-service brand design and project management for a well-known Real Estate Investment Trust (REIT), as well as over two decades in the business. Ms. Kersting will be overseeing IIG’s large-scale hospitality projects as well as building business for the company, headquartered in Indiana. She will be based in Dallas, but traveling frequently to collaborate with IIG’s diverse project locations and their studio leadership teams.

When asked to comment on her new opportunity, Betsy replied, “I’m excited to be a part of such a young and progressive firm like IIG. Their talent for creating unique, modern spaces is a perfect balance with my expertise on client perspective and hotel operations. Together, we will give our projects a fresh and functional energy that is necessary for hospitality success”!

IIG is an award winning innovative force and one of the top interior architecture firms in the hospitality business. They house a powerful creative team with dedicated client service. Visit their website to find out more.

Larissa Thompson
Assoc. AIA

Coming Up In The September Online Hotel Business Review

Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.