Appointments & Promotions

The Westin La Paloma Appoints Cerelle Gooding As the Director of Sales and Marketing

TUCSON, AZ. July 20, 2017 - The AAA, Four Diamond, luxury resort, the Westin La Paloma Resort, is pleased to announce the appointment of Cerelle Gooding to the position of Director of Sales and Marketing. General Manager, Jim Morrissey, welcomes Cerelle as she joins the Westin La Paloma Resort. "Cerelle is an energetic, passionate, and enthusiastic leader. These attributes have served her well in developing and leading several proven sales teams and their initiatives. Her proven track record and results produced in each of the luxury properties throughout her career speak for themselves, not to mention the wealth of experience, creativity and professionalism associated with each of these distinct properties and destinations," acknowledged General Manager, Jim Morrissey.

The luxury property, The Westin La Paloma Resort, is an exquisite Arizona property, nestled amidst the foothills of Tucson's Santa Catalina Mountains, and immerses their guests in an oasis of endless possibilities for health and wellness, from the luxurious Red Door Salon & Spa, to the Jack Nicklaus-designed Signature golf course. "I am thrilled to be joining the prestigious, warm, and highly dedicated team at the Westin La Paloma. I look forward to working with Jim and am delighted at the wonderful opportunity," Cerelle states graciously.

Cerelle moves to Tucson, AZ from the Big Island of Hawaii, where she was the Director of Sales, at the number one luxury property in the State of Hawaii, as well as, the number one luxury property of the Four Season's, The Four Seasons Hualalai. She successfully led the sales efforts there for the last four years and is thankful for the opportunity to have worked with such a strong, collaborative team.

During her tenure, she established the invaluable Women in Leadership initiative for the Four Seasons brand. Cerelle expressed, "The Women in Leadership initiative is a dream of mine that I am passionate about." She has also been highlighted in Smart Meetings Magazine for Women On The Move, all very tremendous accomplishments.

Cerelle's career achievements also include the Director of Group Sales at the beautiful Fairmont Orchid and the Director of West Coast Sales at the iconic and legendary Hotel Del Coronado, San Diego, an exclusive Curio Collection by Hilton.

With over 20 years of work experience engaged with a very versatile clientele, along with a winning and proven sales record, Cerelle knows and understands the anticipated experience, affluent guests expect from a world class resort, making her a perfect fit for The Westin La Paloma Resort and Spa.

Jeannie McLaughlin

Coming Up In The September Online Hotel Business Review

Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.