Appointments & Promotions

The Westin La Paloma Appoints Cerelle Gooding As the Director of Sales and Marketing

TUCSON, AZ. July 20, 2017 - The AAA, Four Diamond, luxury resort, the Westin La Paloma Resort, is pleased to announce the appointment of Cerelle Gooding to the position of Director of Sales and Marketing. General Manager, Jim Morrissey, welcomes Cerelle as she joins the Westin La Paloma Resort. "Cerelle is an energetic, passionate, and enthusiastic leader. These attributes have served her well in developing and leading several proven sales teams and their initiatives. Her proven track record and results produced in each of the luxury properties throughout her career speak for themselves, not to mention the wealth of experience, creativity and professionalism associated with each of these distinct properties and destinations," acknowledged General Manager, Jim Morrissey.

The luxury property, The Westin La Paloma Resort, is an exquisite Arizona property, nestled amidst the foothills of Tucson's Santa Catalina Mountains, and immerses their guests in an oasis of endless possibilities for health and wellness, from the luxurious Red Door Salon & Spa, to the Jack Nicklaus-designed Signature golf course. "I am thrilled to be joining the prestigious, warm, and highly dedicated team at the Westin La Paloma. I look forward to working with Jim and am delighted at the wonderful opportunity," Cerelle states graciously.

Cerelle moves to Tucson, AZ from the Big Island of Hawaii, where she was the Director of Sales, at the number one luxury property in the State of Hawaii, as well as, the number one luxury property of the Four Season's, The Four Seasons Hualalai. She successfully led the sales efforts there for the last four years and is thankful for the opportunity to have worked with such a strong, collaborative team.

During her tenure, she established the invaluable Women in Leadership initiative for the Four Seasons brand. Cerelle expressed, "The Women in Leadership initiative is a dream of mine that I am passionate about." She has also been highlighted in Smart Meetings Magazine for Women On The Move, all very tremendous accomplishments.

Cerelle's career achievements also include the Director of Group Sales at the beautiful Fairmont Orchid and the Director of West Coast Sales at the iconic and legendary Hotel Del Coronado, San Diego, an exclusive Curio Collection by Hilton.

With over 20 years of work experience engaged with a very versatile clientele, along with a winning and proven sales record, Cerelle knows and understands the anticipated experience, affluent guests expect from a world class resort, making her a perfect fit for The Westin La Paloma Resort and Spa.

Jeannie McLaughlin

Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.