Appointments & Promotions

Grace Hotels Appoints Alison Styles as Group Commercial Director

NEW YORK, NY. July 20, 2017 - Grace Hotels has announced the appointment of Alison Styles as Group Commercial Director.

Alison Styles will take up the newly-created global role, based in Grace Hotels London office, to oversee all sales, marketing, revenue and brand activity of the luxury boutique hotel group. A dual British Australian national, Styles is a business leader having developed a successful career in sales and marketing across the luxury hospitality sector over 30 years, spanning three continents.

Joining from the AccorHotels luxury brands, Alison was Vice President of Sales and Marketing for Europe for FRHI Hotels & Resorts, based in Zurich, and responsible for the strategic guidance and leadership of 22 hotels across 11 countries up to and during AccorHotels’ acquisition. Beforehand Alison was Vice President of Sales and Marketing EMEA for Mandarin Oriental Hotel Group, from 2011 to 2016, and Vice President of Sales for Langham Hospitality Group in Hong Kong for six years prior to that.

Alison will report to the CEO, Robert Swade, as well as contribute as an Executive Committee member to the overall strategy of the group. Commenting on the appointment, Robert Swade said: “We are delighted to welcome such an accomplished senior executive with a proven track record in delivering financial performance within luxury hospitality. Alison’s role will be pivotal in optimising the performance of our existing portfolio of hotels and supporting the global expansion of Grace Hotels and I look forward to working closely with her.”

The appointment marks the latest investment in leadership at privately-owned Grace Hotels, supporting the significant growth programme, which currently has twelve luxury boutique hotels open, or under development, across four continents. It follows Robert Swade joining as Chief Executive Officer in September 2016, and in December 2016, Tim Williams as Group HR Director and Gary Schweikert as Head of Americas.

About Grace Hotels

Grace Hotels ( is an award-winning luxury hotel group that offers sanctuary and quality for discerning guests in the world’s most sought after resorts and cities. The company’s hotels have attracted critical acclaim since the first opened in Greece’s Cyclades Islands in 2007. Each hotel is a wholly authentic expression of its locality, allowing guests to enjoy a true immersion in local culture with an experience incorporating both tradition and modernity. The desire to deliver intuitive and generous service underpins Grace Hotels’ philosophy where all staff take pride in creating memorable guest experiences which are cherished and recounted for a lifetime. Gastronomy is an integral part of all hotels, with menus showcasing the finest local ingredients combined with international touches. The group is undergoing a period of significant expansion and will soon be present on five continents. Grace Hotels is part of the Libra Group, an international business group owned by the Logothetis family.

Jordan Owashi

Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.