Appointments & Promotions

Grace Hotels Appoints Alison Styles as Group Commercial Director

NEW YORK, NY. July 20, 2017 - Grace Hotels has announced the appointment of Alison Styles as Group Commercial Director.

Alison Styles will take up the newly-created global role, based in Grace Hotels London office, to oversee all sales, marketing, revenue and brand activity of the luxury boutique hotel group. A dual British Australian national, Styles is a business leader having developed a successful career in sales and marketing across the luxury hospitality sector over 30 years, spanning three continents.

Joining from the AccorHotels luxury brands, Alison was Vice President of Sales and Marketing for Europe for FRHI Hotels & Resorts, based in Zurich, and responsible for the strategic guidance and leadership of 22 hotels across 11 countries up to and during AccorHotels’ acquisition. Beforehand Alison was Vice President of Sales and Marketing EMEA for Mandarin Oriental Hotel Group, from 2011 to 2016, and Vice President of Sales for Langham Hospitality Group in Hong Kong for six years prior to that.

Alison will report to the CEO, Robert Swade, as well as contribute as an Executive Committee member to the overall strategy of the group. Commenting on the appointment, Robert Swade said: “We are delighted to welcome such an accomplished senior executive with a proven track record in delivering financial performance within luxury hospitality. Alison’s role will be pivotal in optimising the performance of our existing portfolio of hotels and supporting the global expansion of Grace Hotels and I look forward to working closely with her.”

The appointment marks the latest investment in leadership at privately-owned Grace Hotels, supporting the significant growth programme, which currently has twelve luxury boutique hotels open, or under development, across four continents. It follows Robert Swade joining as Chief Executive Officer in September 2016, and in December 2016, Tim Williams as Group HR Director and Gary Schweikert as Head of Americas.

About Grace Hotels

Grace Hotels ( is an award-winning luxury hotel group that offers sanctuary and quality for discerning guests in the world’s most sought after resorts and cities. The company’s hotels have attracted critical acclaim since the first opened in Greece’s Cyclades Islands in 2007. Each hotel is a wholly authentic expression of its locality, allowing guests to enjoy a true immersion in local culture with an experience incorporating both tradition and modernity. The desire to deliver intuitive and generous service underpins Grace Hotels’ philosophy where all staff take pride in creating memorable guest experiences which are cherished and recounted for a lifetime. Gastronomy is an integral part of all hotels, with menus showcasing the finest local ingredients combined with international touches. The group is undergoing a period of significant expansion and will soon be present on five continents. Grace Hotels is part of the Libra Group, an international business group owned by the Logothetis family.

Jordan Owashi

Coming Up In The September Online Hotel Business Review

Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.