Appointments & Promotions

ReviewPro Appoints Sales Director for North America as Part of Continued Expansion Plan

DALLAS, TX. July 18, 2017 - ReviewPro, the world leader in Guest Intelligence solutions for the hospitality industry, announces the appointment of Dean Schmit as Sales Director for North America based in Omaha, Nebraska.

Schmit’s appointment adds to the growing team in the US, and he will focus not only on increasing the number of clients but also developing strategic partnerships and providing new services to current customers.

With over 20 years experience in senior roles within hospitality technology, including at TrustYou, ReviewAnalyst, Pegasus Solutions and most recently DerbySoft, Schmit brings extensive industry knowledge to ReviewPro. He was one of the first to understand the importance of reputation management for hotels and his areas of expertise also include digital marketing and metasearch optimization programs.

On his appointment, Schmit said, “I’m extremely excited to be joining such a prominent brand in the Guest Intelligence arena. ReviewPro’s latest product developments provide hotels with the operational tools they need to truly improve the guest experience. I’m looking forward to helping drive further growth in North America and building on the already impressive portfolio of clients.”

RJ Friedlander, CEO of ReviewPro also commented on the appointment, “The appointment of Dean Schmit as Sales Director of North America is another important part of our development strategy in the region. I am confident that with his broad hospitality technology knowledge, Dean will bring further success for the company and our clients.“

For more information, or to arrange an interview, please contact

About ReviewPro

ReviewPro is the leading provider of Guest Intelligence solutions to hotels worldwide. The company’s suite of cloud-based solutions consists of Online Reputation Management (ORM) and Guest Satisfaction Surveys (GSS), which enable clients to obtain a deeper understanding of reputation performance as well as operational/service strengths and weaknesses. They also offer Auto Case Management and the Guest Messaging Hub to help automate internal processes to ensure guest feedback is acted on quickly and efficiently. Leveraging Guest Intelligence effectively allows clients to increase guest satisfaction, rankings on review sites/OTAs and revenue. The company offers the industry-standard Global Review Index™ (GRI), an online reputation score, which is used by thousands of hotels worldwide as a benchmark for reputation management efforts, based on review data collected from 175 OTAs and review sites in more than 45 languages. More than 30,000 hotels worldwide leverage ReviewPro’s solutions to deliver better guest experiences. For more information about ReviewPro, please visit

Roisin McGrath

Coming Up In The September Online Hotel Business Review

Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.