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Appointments & Promotions

Two Roads Hospitality Appoints Sherri Gilligan as Chief Marketing Officer

DENVER, CO. July 12, 2017 – International lifestyle company Two Roads Hospitality, comprised of Joie de Vivre Hotels, Thompson Hotels, Destination Hotels, tommie and Alila Hotels & Resorts, has appointed Sherri Gilligan as Chief Marketing Officer. Gilligan brings to the company an array of expertise in the hospitality industry and beyond with a proven track record in driving strategic marketing efforts and customer loyalty initiatives and enhancing and redefining brands. In her new role, Gilligan will focus on Two Roads Hospitality’s global brand architecture and customer relationship management, as well as oversee global marketing strategy, branding, e-commerce, public relations and social media for the company’s unrivaled collection of individual hotels, resorts and vacation residences.

“Sherri’s widespread industry knowledge and experience managing dynamic, consumer-driven marketing campaigns makes her the ideal candidate to oversee our marketing division,” states Jamie Sabatier, Chief Executive Officer at Two Roads Hospitality. “Poised to position our marketing team for continued success with her passion and effective leadership skills, we are thrilled to welcome Sherri to Two Roads Hospitality.”

Previously, Gilligan redefined credit card marketing for Capital One, where she oversaw acquisition, strategy, retention and partnerships as Senior Vice President. Prior to joining Capital One, Gilligan held the role of Senior Vice President of Marketing & Advertising at MGM Resorts International, where she drove marketing strategy and developed the ground-breaking customer loyalty initiative M Life. In this role, Gilligan worked on brands such as Bellagio, ARIA, Mandalay Bay, and MGM Grand, leading teams in areas including partnerships, internet marketing, program development, advertising, media & promotions, digital design, and more.

Gilligan formerly spent more than 18 years at Sprint Nextel Corporation, where she held several key management positions in marketing, including Vice President of Marketing Strategy and Operations. Before joining Sprint Nextel, she worked for General Electric and is a graduate of GE’s Financial Management Program.

Gilligan earned her bachelor’s degree in finance from the University of Nebraska and her master’s degree in business administration from the University of Missouri - Kansas City. She will be based out of Two Roads Hospitality’s headquarters in Denver, Colorado.

About Two Roads Hospitality

Created in September 2016, Two Roads Hospitality is an international lifestyle company encompassing an unrivaled collection of distinctive properties, passionate people, and remarkable experiences around the globe. The company is named for the newly-merged Commune and Destination Hotels, bringing together over 40 years of combined expertise exclusively dedicated to the boutique and lifestyle space. Comprised of Joie de Vivre Hotels, Thompson Hotels, Destination Hotels, tommie and Alila Hotels & Resorts, the company is the leading operator of independent hotels with more than 95 properties in eight countries and growing, also boasting an extensive roster of award-winning restaurants and bars, stunning vacation residences, world-class golf courses, and indigenous spa and wellness offerings. For more information on Two Roads Hospitality, visit www.TwoRoadsHotels.com, follow us on Twitter @TwoRoadsHotels, or like us on Facebook.

Contact:
Amanda Schinder
212 202 6506

Coming Up In The December Online Hotel Business Review




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Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.