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Patricia Rosentreter Appointed Corporate Director of Brand Communications for Rosewood Hotel Group

HONG KONG, CN. May 18, 2017 - Rosewood Hotel Group has appointed Patricia Rosentreter as corporate director of brand communications, Americas & Europe. In this role, Rosentreter will implement comprehensive public relations and marketing strategies for Rosewood Hotels & Resorts while guiding existing communications in the Americas & Europe. Additionally, she will manage brand communications and corporate public relations initiatives for Rosewood in the region, while overseeing the brand’s public relations and social media activities.

Rosentreter joins Rosewood Hotel Group with seventeen years of public relations and marketing experience, including a twelve year tenure at The Peninsula Hotels where she served as regional director of communications, US, and regional director of brand communications, Americas. In her most recent role as regional director of brand communications, Americas at The Peninsula Hotels, Rosentreter implemented the group’s global marketing strategy for the Americas across all functions, including brand, communications, public relations, digital, events, and partnerships. Additionally, she oversaw the communications strategy surrounding several significant initiatives for the brand, including the opening of The Peninsula Paris and the renovations of The Peninsula Chicago and The Peninsula Beijing. Prior to her time at The Peninsula Hotels, Rosentreter held various positions at prestigious public relations agencies, including Weber Shandwick Worldwide and Murphy O’Brien, servicing luxury clients.

“Tricia is a welcome addition to Rosewood Hotel Group, and we are looking forward to working with her as we continue our thoughtful expansion of the Rosewood brand worldwide,” said Radha Arora, president of Rosewood Hotels & Resorts. “With seven new properties opening this year and many more in development, Tricia’s extensive experience managing communications within the luxury hospitality industry makes her an invaluable asset to our team.”

Rosentreter is a graduate of Pepperdine University in Malibu, California, where she received her Bachelor of Arts degree in Organizational Communications with a concentration in Marketing. Having spent the last fourteen years in New York, Rosentreter’s appointment with Rosewood Hotel Group marks her return to California, where she is now based in Los Angeles.

About Rosewood Hotels & Resorts

Rosewood Hotels & Resorts® manages 18 one-of-a-kind luxury properties in 11 countries, with 17 new hotels under development. Each Rosewood hotel embraces the brand’s A Sense of Place® philosophy to reflect the individual location’s history, culture and sensibilities. The Rosewood collection includes some of the world’s most legendary hotels and resorts, including The Carlyle, A Rosewood Hotel in New York, Rosewood Mansion on Turtle Creek in Dallas and Hôtel de Crillon, A Rosewood Hotel in Paris, as well as new classics such as Rosewood Beijing. Rosewood Hotels & Resorts targets to double its number of hotels in operation by 2020.

Charlotte Goodman

Coming Up In The June Online Hotel Business Review

Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.