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Patricia Rosentreter Appointed Corporate Director of Brand Communications for Rosewood Hotel Group

HONG KONG, CN. May 18, 2017 - Rosewood Hotel Group has appointed Patricia Rosentreter as corporate director of brand communications, Americas & Europe. In this role, Rosentreter will implement comprehensive public relations and marketing strategies for Rosewood Hotels & Resorts while guiding existing communications in the Americas & Europe. Additionally, she will manage brand communications and corporate public relations initiatives for Rosewood in the region, while overseeing the brand’s public relations and social media activities.

Rosentreter joins Rosewood Hotel Group with seventeen years of public relations and marketing experience, including a twelve year tenure at The Peninsula Hotels where she served as regional director of communications, US, and regional director of brand communications, Americas. In her most recent role as regional director of brand communications, Americas at The Peninsula Hotels, Rosentreter implemented the group’s global marketing strategy for the Americas across all functions, including brand, communications, public relations, digital, events, and partnerships. Additionally, she oversaw the communications strategy surrounding several significant initiatives for the brand, including the opening of The Peninsula Paris and the renovations of The Peninsula Chicago and The Peninsula Beijing. Prior to her time at The Peninsula Hotels, Rosentreter held various positions at prestigious public relations agencies, including Weber Shandwick Worldwide and Murphy O’Brien, servicing luxury clients.

“Tricia is a welcome addition to Rosewood Hotel Group, and we are looking forward to working with her as we continue our thoughtful expansion of the Rosewood brand worldwide,” said Radha Arora, president of Rosewood Hotels & Resorts. “With seven new properties opening this year and many more in development, Tricia’s extensive experience managing communications within the luxury hospitality industry makes her an invaluable asset to our team.”

Rosentreter is a graduate of Pepperdine University in Malibu, California, where she received her Bachelor of Arts degree in Organizational Communications with a concentration in Marketing. Having spent the last fourteen years in New York, Rosentreter’s appointment with Rosewood Hotel Group marks her return to California, where she is now based in Los Angeles.

About Rosewood Hotels & Resorts

Rosewood Hotels & Resorts® manages 18 one-of-a-kind luxury properties in 11 countries, with 17 new hotels under development. Each Rosewood hotel embraces the brand’s A Sense of Place® philosophy to reflect the individual location’s history, culture and sensibilities. The Rosewood collection includes some of the world’s most legendary hotels and resorts, including The Carlyle, A Rosewood Hotel in New York, Rosewood Mansion on Turtle Creek in Dallas and Hôtel de Crillon, A Rosewood Hotel in Paris, as well as new classics such as Rosewood Beijing. Rosewood Hotels & Resorts targets to double its number of hotels in operation by 2020.

Charlotte Goodman

Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.