Acquisitions & Hotel Openings

Ion Delemen Hospitality Opens Best Western Premier Ion Delemen in Malaysia's Genting Highlands

BANGKOK, TH. May 18, 2017 - Best Western Hotels & Resorts has unveiled a stunning new upscale hotel in Malaysia’s popular and scenic Genting Highlands.

The brand new Best Western Premier Ion Delemen opened on April 26, 2017 and is nestled in the lush jungle-clad hills of Pahang state, the center of the Malay Peninsula. In addition to providing the perfect natural retreat for both Malaysian and international visitors, the new hotel is on the doorstep of Genting’s Resorts World, which features a large theme park, casino and Malaysia’s longest cable car ride. The world’s first 20th Century Fox World theme park is also a nearby attraction and is scheduled to welcome visitors later this year.

Best Western Premier Ion Delemen is operated by Ion Delemen Hospitality Sdn Bhd, a subsidiary of the NCT Group of Companies. It forms part of the Ion Delemen development, which is expected to fully open in 2018 and will include an international wellness center.

“The Genting Highlands is becoming a must-visit destination, not only for Malaysian travelers wanting a break from the city, but also for a rising number of international guests,” said Olivier Berrivin, Best Western Hotels & Resorts’ Managing Director of International Operations - Asia. “With beautiful natural scenery, an array of world-class attractions and the 20th Century Fox World on track to open this year, there are now multiple reasons to visit.

“Our impressive new hotel, Best Western Premier Ion Delemen, provides contemporary and stylish upscale accommodation for visitors. And with its outstanding collection of premium facilities and incredible setting, this property is likely to become a destination in its own right,” Olivier added.

Best Western Premier Ion Delemen offers a collection of 246 rooms, ranging from studios to one-, two- and three-bedroom suites, featuring separate living areas, bedrooms and kitchenettes. All rooms will offer modern amenities including flat-screen TVs, international power outlets and complimentary Wi-Fi, spacious bathrooms and large windows that overlook the lush mountains.

This brand new hotel also incorporates a vast array of amenities, including multiple restaurants and bars, many of which offer floor-to-ceiling windows and al fresco seating areas that merge seamlessly with the natural surroundings. There is also a sky garden, a heated infinity-edged swimming pool, luxurious spa, fully-equipped fitness center, children’s play area, and extensive space for conferences and events.

Guests will also be able to access the Genting Highlands’ many other attractions – including Resorts World – using the hotel’s complimentary shuttle bus service.

Following the launch of the new hotel, Best Western Hotels & Resorts now operates three properties in Malaysia, located in Shah Alam, Petaling Jaya and the Genting Highlands. This exciting new hotel also marks the return of the upscale Best Western Premier® hotel brand to Malaysia.

About Best Western® Hotels & Resorts

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vîb®, BW Premier Collection® and GLô®. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including nearly sixty percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2016, Business Travel News® ranking Best Western Plus and Best Western in the top three upper-mid-price and mid-price hotel brands for three years in a row, and Best Western receiving five consecutive Dynatrace® Best of the Web gold awards for best hotel website. Best Western has also won eight AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA’s 56 million members in the U.S. and Canada. Nearly 30 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels. * Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

Contact:
Sirimanas Maungrod
sirimanas.maungrod@bestwestern.com
+66 2 656 1260

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.