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Artyzen Hospitality Group Appoints General Managers for the First Generation of CitizenM, Artyzen Habitat and Artyzen Hotels in Asia

SHANGHAI, CN. May 18, 2017 - Artyzen Hospitality Group, an Asian-based international hotel management company, announced General Manager appointments for three of their new and innovative life style brands in Asia. The appointments include Bernard Lo as General Manager of Artyzen Sifang Nanjing; Lisa Li as General Manager of Artyzen Habitat and citizenM hotels in Hongqiao, Shanghai; Will Zhang as Hotel Manager of Artyzen Habitat Dongzhimen Beijing; and David Su as Hotel Manager of citizenM Taipei North Gate.

"I'm thrilled to have Bernard, Lisa, Will and David manage our very first Artyzen, Artyzen Habitat and citizenM hotels in Asia, all of which will be opened in the next 12 months," said Mr. Robbert van der Maas, President of Artyzen Hospitality Group. "All of our brands have an unique personality and spirit, we are gathering the elites into one team, which with the experience and passion, will bring our new hotels and brands to life in Nanjing, Shanghai, Beijing and Taipei."

Mr. Bernard Lo, General Manager of Artyzen Sifang Nanjing

Bernard Lo, who has more than 30 years of hospitality experience, has worked in numerous properties in the hospitality sector, including roles in Rooms, Food & Beverage, Corporate Office and hotel General Manager. Originally from Macau, Bernard lived and worked in many different countries, such as Switzerland, Germany, Portugal, Belgium and mainland China. He has been with InterContinental Hotels Group as General Manager since 2001. Prior to joining Artyzen Hospitality Group, Bernard was the General Manager of Langham Place Beijing Capital Airport. He will lead the team to open Artyzen Sifang Nanjing at the Sifang Collective site, known as an architectural wonderland featuring immense collaborative work between more than twenty world renowned architects who, over the course of ten years, designed a variety of functional spaces, as well as permanent and temporary art exhibition venues. The hotel is scheduled to open in 4th quarter 2017.

Ms. Lisa Li, General Manager of Artyzen Habitat Hongqiao Shanghai and citizenM Hongqiao Shanghai

Lisa Li has 20 years of experience in the hospitality industry. She held various senior positions in Chongqing, including the JW Marriott. Before joining Artyzen Hospitality Group, Lisa was the General Manager of Chongqing Yuelai International Conference Centre and Wyndham Chongqing Yuelai, where she was responsible for strategic planning, brand development and operations management of both properties since their pre-opening phase. Lisa will oversee the operation of two hotels in Shanghai Hongqiao area, a citizenM Shanghai Hongqiao and an Artyzen Habitat Hongqiao Shanghai, located in the MixC entertainment and commercial complex, featuring Grade A offices, world class retail and entertainment options, near the Shanghai National Exhibition and Convention Center in the heart of Shanghai's Hongqiao financial district, and atop Ziteng Road station of Metro line 10, both opening in the 2nd quarter of 2018.

Mr. Will Zhang, Hotel Manager of Artyzen Habitat Dongzhimen Beijing

Will Zhang, will be responsible for the successful opening and management of Artyzen Habitat Dongzhimen Beijing, a 138 room boutique hotel. Will has held various positions in the Rooms Division during his tenure with Mandarin Oriental, which included Housekeeping Assistant Manager, Front Office Manager and Director of Housekeeping Operations in the U.S.A.. Prior to joining us, Will was the Director of Rooms at Langham Place Beijing Capital Airport, where he was responsible for overseeing the Front Office, Housekeeping, Engineering and Security functions of the hotel. The Artyzen Habitat Dongzhimen Beijing is close to the Airport Express stations Sanyuanqiao and Dongzhimen, and located on the second Ring Road opposite Beijing MOMA, one of Beijing's famous commercial and cultural complexes. Featuring just a 30-minute drive from the Airport, the hotel will open in July 2017.

Mr. David Su, Hotel Manager of citizenM Taipei North Gate

David Su, who is from Taiwan, has been appointed as hotel Manager for citizenM Taipei North Gate, the first citizenM hotel in Asia, which is scheduled to open in July 2017. He brings with him extensive experience in the hospitality industry in both the US and Taiwan. Having worked in Hyatt and the Landis Group, David possesses both international perspective and a good understanding of the local Taiwan market. Prior to joining Artyzen Hospitality Group, David managed the Landis Taipei Hotel. The 267-room citizenM Taipei North Gate is centrally located in the CBD adjacent to Airport Express and Taipei Main Station, and only a 5-minute walk from popular Ximending Night Market and a 20-minute walk from Ningxia Night Market.

About Artyzen Hospitality Group

Artyzen Hospitality Group is an innovative hotel management company, embraces "Art, Culture and Emotional Wisdom" as an operating philosophy. Each hotel brand brings this philosophy to life in unique and contemporary ways. All share Artyzen Hospitality Group promise to provide a Culturally Rewarding guest experience. Its brands include Zitan, Artyzen Hotels & Resorts, Artyzen Habitat and citizenM. Artyzen Hospitality Group is a subsidiary of Shun Tak Holdings Ltd, a listed company in HKSE. It is expanding its portfolio of hotels in Asia Pacific. With regional headquarters in Hong Kong, it is supported by marketing & sales, operations and development offices in Singapore, Shanghai and Macau.

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Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.