Appointments & Promotions

Kimpton The Rowan Palm Springs Taps Top Talent for Fall 2017 Launch

Boutique Hospitality Brand Boldly Ventures into New Market with Seasoned Leadership Team

PALM SPRINGS, CA. May 18, 2017 – With its highly-anticipated fall 2017 debut, Kimpton The Rowan Palm Springs announces Abe Liao as General Manager and Christine Delgado as Director of Sales & Marketing. The 153-room property, anchoring the revitalized Downtown Palm Springs, marks a milestone as the first full-scale hotel built in the area in decades, Kimpton’s first project in the Palm Springs market and the company’s expanding footprint in Southern California.

In his role as General Manager, Liao leads all pre-opening and day-to-day operations for Kimpton The Rowan Palm Springs. An industry veteran with deep roots in Kimpton hospitality, Liao has successfully led several Kimpton hotels through renovations, transitions and rebranding. Liao’s 13 years of hotel management experience have taken him to Kimpton properties across the U.S., from Washington D.C., Alexandria, Va. and Palm Beach, Fla. to San Francisco and now Palm Springs, Calif.

Liao previously held the position of General Manager at the Kimpton George Hotel in Washington D.C. where the property – under his direction – achieved an all-time, record-high revenue performance. He was also an active member of the Hotel Association of Washington, D.C. and mentor in the Kimpton Mentor Program.

A longtime Palm Springs resident, Christine Delgado brings nearly two decades of leadership and Southern California hospitality sales experience to Kimpton The Rowan Palm Springs. In her new role as Director of Sales & Marketing, Delgado’s responsibilities include providing strategic direction to the hotel’s sales team, driving revenue to the property, and executing effective sales and marketing campaigns.

Delgado most recently served as of Director of Sales & Marketing at Riviera Palm Springs where she navigated and retained a team through a post-management company transition. She also oversaw the successful rebranding and reopening of Hard Rock Hotel Palm Springs, leading the sales, event and revenue management teams through hotel closure, renovation and the hiring of a pre-opening sales team.

About Kimpton The Rowan Palm Springs

Entering the Palm Springs hospitality scene fall 2017 is Kimpton The Rowan Palm Springs, a 153-room urban oasis that effortlessly blends laidback cool and rugged desert beauty with high style, culture and unrivaled Kimpton hospitality. Kimpton The Rowan Palm Springs boasts the city’s first and only rooftop pool complete with six luxury cabanas, two restaurants and two bars, idyllic views of the San Jacinto Mountains and desert landscape, and 5,108 square feet of multipurpose indoor and outdoor space for custom events & meetings. With its prime location anchoring the very center of the revitalized Downtown Palm Springs, Kimpton The Rowan Palm Springs puts guests just steps away from some of the city’s best dining, shopping, art and attractions. For additional information, visit www.rowanpalmsprings.com or call 800.532.7320.

About Kimpton Hotels & Restaurants

San Francisco-based Kimpton Hotels & Restaurants is a leading collection of boutique hotels and restaurants and the acknowledged industry pioneer that first introduced the boutique hotel concept to the United States. In 1981, Bill Kimpton founded the company that today is renowned for making travelers feel genuinely cared for through thoughtful perks and amenities, bold, playful design and a sincerely personal style of guest service. Out to help people live full, balanced lives, Kimpton aims to inspire with touches like yoga mats in every room, complimentary coffee and tea to start the day, hosted evening Wine Hour, in-room fitness programming and complimentary bike rentals. The award-winning restaurants and bars are led by talented chefs and bartenders who offer guests a chance to dine like a local. Kimpton is consistently ranked as one of the top companies in the Market Metrix Hospitality Index, Upper Upscale Segment, for Customer Satisfaction. The company is highly-regarded for its innovative employee culture and benefits and has been named a FORTUNE magazine “Best Place to Work” eight times since 2009. Kimpton is continuously growing and currently operates over 60 hotels and 70 plus restaurants, bars and lounges in 30 U.S. cities. In January 2015, Kimpton was welcomed into the InterContinental Hotels Group (IHG) family of hotel brands, bringing together two special cultures and sets of values to create the world's largest boutique hotel business. For more information, visit www.KimptonHotels.com.

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.