Business & Finance

Red Lion Hotel-Bellevue Named a Top Preferred Corporate Hotel

SPOKANE, WA. May 18, 2017 — The Red Lion Hotel in Bellevue, WA is proud to announce its inclusion in the prestigious 2017 Egencia Top 100 Preferred Corporate Hotels list.

Egencia, the business travel company of Expedia, Inc., recognizes hotel partners each year who go above and beyond to offer outstanding experiences to Egencia clients and business travelers from the moment they check in. The award recognizes the best hotels in the global Egencia marketplace (which spans 65 countries), as judged by popularity, pricing, amenities attractive to corporate travelers, customer service and overall guest experience.

“We are truly honored to be one of 100 hotels worldwide that has been deemed to consistently deliver superior service, an exceptional guest experience and outstanding overall value. Each staff member at our hotel is committed to putting the customer first at all times, so it’s extremely rewarding to hear that Egencia business travelers feel we are exceeding their expectations,” said Red Lion Hotel Bellevue General Manager Danny Rogers.

A part of RLHC (Red Lion Hotels Corporation) (NYSE:RLH), the Red Lion Hotel boasts small town charm and hospitality in a big city setting. Amenities include free Wi-Fi, complimentary transportation services to any attraction within a three-mile radius of the hotel, over 5,750 square feet of flexible meeting and event space, dedicated event planners, delicious catering services, an onsite restaurant, state-of-the-art fitness center, outdoor pool, and laundry and valet service.

The hotel is located off Interstate 405, just minutes from Bellevue Square's 200 stores and boutiques and the Meydenbauer Convention Center.

About RLHC

Red Lion Hotels Corporation, established in 1959, is an international hospitality company primarily engaged in the franchising, management and ownership of upscale, midscale and economy hotels under the Hotel RL, Red Lion Hotels, Red Lion Inn & Suites, Settle Inn Extended Stay, Signature Inn, GuestHouse, Americas Best Value Inn, Canadas Best Value Inn and Country Hearth Inn & Suites brands. The company also owns and operates an entertainment and event ticket distribution business under the brand name TicketsWest. For more information, please visit the company's website at www.rlhco.com.

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.