Acquisitions & Hotel Openings

RD Management Announces Opening of Hampton Inn & Suites in Bridgewater, NJ

NEW YORK, NY. May 15, 2017 — RD Management LLC, one of the nation’s largest privately held real-estate development and management organizations, announced today the opening of Hampton Inn & Suites Bridgewater in Bridgewater, New Jersey. Owned by RD Management and developed in partnership with XSS Hotels, the 133-room, newly-constructed hotel offers guests quality accommodations with value-added amenities. The hotel with be managed by Colwen Hotels.

Hampton Inn & Suites Bridgewater is part of Hilton's Hampton by Hilton brand, the global mid-priced hotel known for providing travelers with superior customer service. Located at 1277 Route 22 West, the hotel is conveniently situated off I-287, one mile west of Bridgewater Commons Mall in a Class A office environment that is densely populated with major pharmaceutical companies. Guests can get to and from the Newark Airport in 40 minutes and use the hotel’s shuttle service to visit local points of interest.

“At RD Management, we’re very invested in our five hospitality assets across the country, and this recently opened Hampton Inn & Suites is no exception,” said Richard Birdoff, principal and president of RD Management. “We’re proud of our partnerships and efforts alongside Hilton, XSS Hotels, and Colwen Hotels to debut a brand new, amenity-filled hotel that will provide residents, business travelers, and visitors with a comfortable lodging option in Bridgewater.”

The hotel offers amenities such as an indoor heated pool, fitness center, dynamic meeting space, a 24-hour business center, free hot breakfast, an on-site lounge and bar, a 24-hour snack shop, and complimentary Wi-Fi. Each guestroom includes a 50-inch HDTV, free in-room movie channels, a coffeemaker, microwave, mini-refrigerator, work desk, and plenty of charging spots for devices. Larger guest rooms provide sofa sleepers, and the suites feature a living area with a wet bar.

Hampton Inn & Suites Bridgewater is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 14 distinct hotel brands. Hilton Honors’ members who book directly through preferred Hilton channels save time and money and gain instant access to benefits, such as an exclusive member discount and a flexible payment slider that allows members to choose nearly any combination of points and money to book a stay.

Hampton Inn & Suites Bridgewater is one of 21 properties owned by RD Management in New Jersey. The company’s national portfolio consists of more than 150 properties spanning the hospitality, mixed-use, retail, office, residential, self-storage, senior/student housing, industrial, and government sectors.

Those interested in learning more about RD Management’s hospitality assets can contact Susan Griffin at (860) 670-1131 or griffins8@comcast.net.

About RD Management

Consistently ranked among the nation’s largest, privately held real-estate development and management organizations, RD Management owns and operates a portfolio of 150+ assets throughout the United States and Puerto Rico, with properties spanning the mixed-use, retail, office, residential, hospitality, self-storage, senior/student housing, industrial, and government sectors. RD Management specializes in development, redevelopment, and acquisitions in key markets and maintains in-house expertise in leasing, property management, construction, accounting and finance, legal, and information technology services. With more than 40 years of experience, RD Management has a proven track record of enhancing the value of its properties through hands-on management, renovation, and expansion. For more information visit www.rdmanagement.com.

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.