Expansions & Renovations

First Hospitality Group Celebrates Grand Reopening of Doubletree by Hilton Pleasant Prairie Kenosha

ROSEMONT, IL. May 11, 2017 — Rosemont, Illinois-based First Hospitality Group, Inc. (FHG), a leading hotel management, acquisition and development company, announced it celebrated the grand reopening of its Doubletree By Hilton Pleasant Prairie Kenosha hotel—the only full-service hotel in the Kenosha area—on Thursday, May 4 with a ribbon cutting event after the completion of its $3.5 million renovation. FHG President & CEO Bob Habeeb made the announcement.

Renovations of the 6-story, 120-room hotel, which opened to the public on February 16, included upgrades to the guest rooms, meeting spaces and public spaces, including the lobby, market, business center, fitness center and pool area, with modern architecture within a warm atmosphere incorporated throughout. The property is owned by Varin Realty, LLC.

“The only full-service hotel in the Kenosha area, we’ve received a great response from the community and our guests since we opened to the public,” said Habeeb. “The convenient location of the DoubleTree by Hilton Pleasant Prairie Kenosha, coupled with its new upgrades is sure to make it the perfect place for our guests no matter if they’re in town for business or pleasure. We are pleased to reintroduce this property to the community.”

The grand opening event included tours of the guest rooms, meeting space, and all the public areas, and hors d'oeuvres and complimentary cocktails were served. A 60” Smart TV and other great prizes were given away throughout the event.

With an American on-site restaurant and bar—The Chancery Bar & Grill, the hotel also includes a convenient onsite 24-hour Made Market Pantry, 5,500 square feet of meeting and banquet space, a state-of-the-art sound system and A/V equipment, a fully-equipped 24-hour business center, an indoor swimming pool and a 24-hour fitness center.

Located at 11800 108th Street, the DoubleTree by Hilton Pleasant Prairie Kenosha is within walking distance to the over 90 high-end stores located at the Premium Outlet Mall. Conveniently located just off I-94, the hotel is within close proximity of Six Flags Great America, the Jelly Belly Factory, Mars Cheese Castle and a number of corporate headquarters, including Uline, Snap-On and Jockey, as well as the Lakeview Business Park.

For more information, visit www.pleasantprairiekenosha.doubletreebyhilton.com or call 262-857-3377.

First Hospitality Group, Inc. (FHG) was recognized as #1 in Travel in Forbes America’s Best Midsize Employers 2016. FHG received a #28 ranking out of the 250 best midsize employers in the country and #3 amongst all of America’s best travel companies. For more information about FHG, visit www.fhginc.com or follow them on Facebook at @FHGinc and Twitter at @FHGroup_Inc.

About First Hospitality Group

First Hospitality Group, Inc. (FHG) is a leading hotel management, acquisition and development company with more than 30 years of award-winning experience. FHG’s unique people-driven professional culture fosters a team of highly skilled and motivated hospitality experts who consistently deliver outstanding property level performance, as well as memorable and engaging guest experiences. Headquartered in Chicago, FHG’s portfolio features 19 brands and 46 properties throughout the Midwest. Recognized in Forbes America’s Best Midsize Employers 2016, FHG received a #28 ranking out of the 250 best midsize employers in the country, #1 in the travel category, and #3 amongst all of America’s best travel companies. For more information, visit, www.fhginc.com.

Morgan Mark

Coming Up In The June Online Hotel Business Review

Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.