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Adelphi Hospitality Group Names Ivan Tamayo as Director of Sales & Marketing for The Adelphi Hotel

SARATOGA SPRINGS, NY. May 9, 2017 – The Adelphi Hospitality Group (AHG) announced today it has hired hospitality veteran Ivan Tamayo as Director of Sales & Marketing. In this role, Tamayo will be overseeing AHG’s first two projects in Saratoga Springs, The Adelphi Hotel and its accompanying restaurant, modern American Steakhouse Salt & Char.

Drawing on more than 13 years of experience in the hospitality industry, Tamayo brings a wealth of sales and marketing knowledge to the group. In his previous position as Regional Director of Leisure & Entertainment Sales at the Gansevoort Hotel Group, Tamayo played a pivotal role in segmenting and managing the Gansevoort Hotel Group’s entertainment market and increasing production into both New York properties. Tamayo has worked for numerous luxury boutique hotels including The Quin in New York, where he served as Director of Sales, and The Betsy Hotel in Miami, where Tamayo worked as Director of Sales & Marketing. Tamayo also previously held roles at Soho Beach House, The Setai Hotel, Mandarin Oriental Miami, and Trump International Beach Resort in Sunny Isles Beach, Florida.

“We are thrilled to have Ivan Tamayo join our team at Adelphi Hotel Group,” says Toby Mildé, a partner of AHG. “Ivan will be an instrumental team player and will help The Adelphi Hotel Group increase our visibility both locally and globally. He will be a valuable asset to the success of our hospitality company.”

As the Director of Sales & Marketing at Adelphi, Tamayo plans to successfully launch Adelphi Hospitality Group's flagship property The Adelphi Hotel in Saratoga Springs (scheduled to reopen in July 2017) with goals to globally establish The Adelphi Hotel brand as a premier destination boutique resort.

“I am beyond excited to join the team at The Adelphi Hotel Group”, says Tamayo. “I’m looking forward to creating a sense of place for the local community, allowing The Adelphi Hotel to be a part of the ever-changing landscape of Saratoga Springs while embracing the rich history of the destination.”

For more information about the Adelphi Hospitality Group, please www.adelphi-hospitality.com.

About Adelphi Hospitality Group

Adelphi Hospitality Group (AHG) is a luxury hospitality company currently developing, and will operate and manage its’ luxury hotels, restaurants and hospitality properties. Its sister companies include Richbell Capital, Blue Skies Forever LLC and The Greenwich Group International, LLC, widely recognized as some of the most successful, prestigious and respected firms in broad-based domestic and international real estate financing, management, development and operations.

Contact:
Marisa Amador
mamador@rubensteinpr.com
212-805-3029

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.