Appointments & Promotions

The Spa at Four Seasons Hotel New York Downtown Appoints Tara Cruz New Director of Spa

NEW YORK, NY. May 8, 2017 - Four Seasons Hotel New York Downtown, the latest property in the Four Seasons portfolio in Manhattan, is pleased to announce the official appointment of Tara Cruz as Director of Spa. In her position, Tara oversees the day to day operations of The Spa which includes seven treatment rooms (including a couple’s Spa Suite), a nail room, an indoor relaxation room, boutique, outdoor terrace, 24 hour fitness center and a 75-foot indoor lap pool. Tara also oversees the partnership with the two European Brands that are exclusively stocked with Four Seasons Hotel New York Downtown - Dr Burgener from Switzerland and Omorovicza from Budapest, Hungary. The Spa is the ultimate sanctuary of wellness and pampering in the heart of the city with results-driven therapies featuring European Brands.

“I am thrilled to be joining the world-class team at Four Seasons Hotel New York Downtown. The team here has already set the stage for success with the existing partnerships and wellness offerings in place. Together, we will make The Spa at Four Seasons Hotel New York Downtown the skin care authority in New York City,” says Cruz. “Our guests are extremely sophisticated and well versed in health and wellness. The Spa must remain classic yet be innovative in our offerings with a special focus on luxurious natural products which are enhanced with results driven technology. Our bespoke menu is tailored to our guests’ personal needs, meaning all skincare goals are achievable. That's the true beauty of The Spa at Four Seasons Hotel New York Downtown,” continues Cruz.

Before joining The Spa at Four Seasons Hotel New York Downtown, Tara was most recently Director of Spa at Cornelia Spa, located within the Surrey Hotel on the Upper East Side. Prior to her time at The Surrey, Tara was the Assistant Director of Spa at Tribeca’s Greenwich Hotel. There, Tara was in charge of developing and implementing Public Relations and Marketing initiatives that engaged actively with the neighborhood’s exclusive clientele. Additionally, she also oversaw the Pool, Fitness Centre, Retail Space and Reception Desk.

Before moving back to Manhattan in 2014, Tara was based in Scottsdale, Arizona where she served as Director of Spa at the luxurious Dolce Salon & Spa.

Tara graduated from the Cortiva Institute as an official Licensed Massage Therapist (LMT) and simultaneously became an LMT Educational trainer. She is also a licensed Arbitrations Manager and holds a degree in Business and Communication from Suffolk County Community College.

The Spa at Four Seasons Hotel New York Downtown is open from 9:00 AM – 7:00 PM daily and is available for a complete range of treatments featuring all natural products. For more information please visit:

Four Seasons Hotel New York Downtown opened on September 19, 2016 and is the second Four Seasons Hotel in New York City. Boasting 189 rooms, 157 residences, 7,000 square feet of event space and Wolfgang Puck’s first New York outpost, CUT, the Hotel serves as the new cornerstone of Downtown Manhattan.

About Four Seasons Hotel New York Downtown

As the world’s leading operator of luxury hotels, Four Seasons Hotels and Resorts currently manages 104 properties in 43 countries. Open since September 19, 2016, Four Seasons Hotel New York Downtown provides a preferred address for both business and leisure travelers, and the highly personalized, anticipatory service that Four Seasons guests expect and value around the world. For more information on Four Seasons Hotel New York Downtown, visit

About Four Seasons Hotels & Resorts

Founded in 1960, Four Seasons continues to define the future of luxury hospitality with extraordinary imagination, unwavering commitment to the highest standards of quality, and the most genuine and customised service. Currently operating 104 hotels, resorts and residences in major city centres and resort destinations in 43 countries, and with more than 50 projects under planning or development, Four Seasons consistently ranks among the world’s best hotels and most prestigious brands in reader polls, traveller reviews and industry awards. For more information and reservations, visit For the latest news, visit and follow @FourSeasonsPR on Twitter.

Kristi Blake

Coming Up In The October Online Hotel Business Review

Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.