Market & Trends Reports

Global Wellness Summit Presents 5 Trends for the Thriving Florida Wellness Market

From leading the world in wellness communities and lifestyle real estate to a focus on the "science of happiness," Florida is an innovator

MIAMI, FL. May 4, 2017 – The Global Wellness Summit (GWS), the premier conference for the $3.7 trillion global wellness industry, today released five key trends shaping the future of Florida’s wellness market at a press conference held at The Breakers, Palm Beach, the site of the 11th annual Global Wellness Summit.

The 2017 Summit theme, “Living a Well Life,” will put a spotlight on how the future of wellness will impact every aspect of an individual’s life. The GWS, which takes place October 9-11, will include keynotes from dozens of high-profile experts, including Dr. Richard Carmona, former U.S. Surgeon General, Dr. Andrew Weil and Dr. Mehmet Oz, and draw 500+ delegates from over 45 nations to South Florida.

“Florida is a booming wellness market, and a real pioneer: for instance, it’s the uncontested world leader in developing new wellness communities and real estate concepts,” said Susie Ellis, GWS chairman & CEO. “Having the Summit back in the U.S. opens up unique opportunities for a dynamic, future-focused agenda - as we will hear from so many visionaries and entrepreneurs from the largest and most innovative wellness economy in the world.”

“Without a doubt, GWS delegates will walk away from this year’s Summit with a deep understanding and appreciation of how businesses can holistically embrace wellness and thrive,” said Paul Leone, CEO of The Breakers.

5 Wellness Trends in Florida Note: a longer analysis of each trend, with Florida examples, can be found here.

At today’s press conference introducing Florida media to the upcoming Summit, five experts presented five wellness trends now unfolding in Florida: Maggie Hsu, Summit Co-Chair and Adviser at; Clare Martorana, GWS Co-Chair and Member of the United States Digital Service at the White House; Denise Bober, VP of Human Resources at The Breakers; Susie Ellis, Summit Chairman and CEO; and Nancy Davis, Executive Director of the GWS. Each of the following global trends with special significance for Florida will be key topics at the Summit.

1) Florida: World Leader in Wellness Communities & Lifestyle Real Estate

Homes and communities designed for residents’ physical, mental, social and environmental health represent one of the fastest growing wellness markets: growing globally from $100 billion in 2013 to $119 billion in 2015 – and projected to jump to $153 billion by 2020. And Florida is the hands-down world leader: an experimental hotbed for wellness real estate concepts. One reason: Florida is the birthplace of New Urbanism (i.e., Seaside and Celebration), which emphasize design features like mixed use, walkability, traditional neighborhoods and transit-oriented development, paving the way for the broader concept of “wellness communities”. Another: the state experiences powerful population growth (from retirees to working people with families), driving constant creativity in new housing concepts. Florida has had shining examples of wellness communities for years, like “smart” wellness city, Lake Nona (Orlando), the most sophisticated example in the world of what master planning for wellness can accomplish. And Florida’s development pipeline is packed: from The District: A Life Well Lived (Jacksonville) to “farm and garden” wellness living developments like The Grow (Orlando). Read more on GWS website.

2) “Conscious Travel”: A Destination’s Values to Increasingly Impact Consumer Choice

The environmental values of businesses and hospitality properties have been impacting consumer choice for years. But a future trend – for Florida and the world – is how the human values of a business/property will matter more. The concept of “wellness travel” will no longer be confined to healthy guest programs, it will increasingly include how well the employees are treated or how much a property gives back. For instance, if it’s a disturbing paradox that most wellness resorts have not made worker wellbeing a priority, The Breakers, Palm Beach is a star counter-example: putting the wellness of their 2,000-strong workforce at the heart of everything they do – from an on-site green market to super-affordable child and elderly care on demand. Read more on GWS website.

3) A Coming Wave of DNA, Personal Biomarker & Epigenetic Testing

Over the next 5 years a flood of individual genetic tests, and more sophisticated personal biomarker and epigenetic tests, will hit Florida, rewriting how healthcare and wellness get done. The first wave of genetic tests, like 23andMe, returns pure probability data: you have X% more risk of developing certain health conditions. Critical info, but limited by nature, because it’s not our genes that most powerfully determine what diseases we get, but lifestyle factors like diet, exercise, stress and our environment. Enter the science of epigenetics: the analysis of how we turn our genes “on” and “off”, and the basis for a second wave of tests that measure dozens of personal biomarkers to identify what’s genetically modifiable. For instance, a new three-part test coming this year called Wellness FX combines a genetic test; comprehensive blood, body and biomarker diagnostics testing; and an intestinal biome test to deliver a 365-degree personal health profile. This coming tsunami of genetic/epigenetic tests are especially relevant, and a unique business opportunity, for Florida, because of the state’s largely aging population. New medical-wellness business models will arise around these tests, because the interpretation of results and subsequent “prescriptions” need to be overseen by medical professionals. Read more on GWS website

4) New Directions in Mental Wellness

For decades, a physical health focus has dominated in the wellness industry, far overshadowing mental wellness. That ubiquitous industry term “mind-body” hasn’t been an equal marriage, and perhaps significantly less so in Florida with its “body beautiful” culture. But with a serious mental wellness crisis skyrocketing in Florida and globally (driven by everything from always-on work to social media fueling a loneliness epidemic), wellness resorts, spas, and fitness/wellness centers are suddenly ramping up “healthy mind” programming. And Florida’s new mental wellness offerings are so diverse: from new “integrative mental wellness” programs, like spas bringing in neuroscientists to the rise of “drop-in” meditation studios to a much more powerful focus on brain-boosting sleep; arts, creativity and dance; breathwork; and silence and unplugging. Read more on GWS website.

5) The Science of Happiness

New studies, like the World Happiness Report, are helping governments to dramatically expand the concept of wellbeing beyond GDP (“money”), including factors like healthy years of life expectancy, social support, trust and generosity. Each year, the studies indicate that beyond financial and physical health, a perception of “fairness” and mental wellness, are paramount for human happiness. Which is why poorer, unhealthier nations can rank happier than rich, healthy ones – and Northern European nations always hit it out of the park.

The science of happiness has real momentum (the UAE has even recently appointed the world’s first Minister for Happiness), and the happiness movement has landed squarely in Florida: in March, the first World Happiness Summit was held in Miami. Already, Miami’s Mayor has set a goal to make Miami the happiest large city in the U.S. And according to Gallup-Healthways Wellbeing Index, several Florida metro regions are national leaders: Naples-Immokalee-Marco Island leads the entire nation in reported wellbeing for the second straight year, while North Port-Sarasota-Bradenton ranked sixth out of 189 American cities. The “science of happiness” will impact Florida’s wellness culture in diverse ways: from a bigger focus on social connection, positive psychology, mindfulness and building healthy communities to adding happiness workshops to employee wellness programs. Read more on GWS website.

For information about attending the 2017 Summit, visit:

About the Global Wellness Summit: The Global Wellness Summit (GWS) is an invitation-only international gathering that brings together leaders and visionaries to positively shape the future of the $3.7 trillion global wellness economy. Held in a different location each year, Summits have taken place in the U.S., Switzerland, Turkey, Bali, India, Morocco, Mexico and Austria. The next one will be held at The Breakers, Palm Beach, Florida from Oct. 9-11, 2017. 1Global Wellness Institute, “2017 Global Wellness Economy Monitor”

For more info on the press conference or trends, contact:
Beth McGroarty

Coming Up In The October Online Hotel Business Review

Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.