Business & Finance

HALL Group and Crescent Hotels & Resorts Break Ground on HALL Arts Hotel in Dallas Arts District

DALLAS, TX. May 4, 2017 – Dallas-based HALL Group broke ground last week on the development of the $250 million boutique HALL Arts Hotel and adjacent HALL Arts Residences in the Dallas Arts District. Crescent Hotels & Resorts has been selected to manage the HALL Arts Hotel. Crescent, based in Fairfax, Virginia, is a nationally recognized elite operator of hotels and resorts throughout the United States and Canada.

“The HALL Arts Hotel will be the epitome of a luxury lifestyle and will live within Crescent’s lifestyle collection, Latitudes,” said Michael George, Crescent’s CEO. “Crescent’s award-winning operating experience in managing luxury independent lifestyle properties will help to maximize the experience at this fabulous hotel.”

Developed by HALL Group and designed by architect HKS Inc., and interior design firm Bentel & Bentel, the 183-key HALL Arts Hotel will be located in the center of the Dallas Arts District and adjacent to the exclusive HALL Arts Residences. The spacious hotel rooms will range from 400 square feet to more than 1,750 square feet for the four-bay suite. The hotel will also feature a rooftop pool and sun deck; an expansive, light-filled fitness studio; beautiful ballroom, meeting rooms, sculpture garden and Crescent Culinary-activated restaurant, bar & terrace.

“The design of the hotel will complement the iconic architecture of the surrounding arts venues,” said Craig Hall, chairman and founder of HALL Group. “We are prioritizing luxury, comfort and extraordinary service to create a one-of-a-kind experience for visitors and guests.”

HALL Arts Residences will be a 25-story glass tower with a collection of 44 luxury homes.

HALL Arts Hotel and Residences are expected to be complete in fall 2019.

About Crescent Hotels & Resorts

Crescent Hotels & Resorts is an award winning, nationally recognized, top-3 operator of hotels and resorts. Crescent currently operates over 90 hotels, resorts & conference centers in the US and Canada. Crescent is one of the few elite management companies approved to operate upper-upscale and luxury hotels under the brand families of Marriott, Hilton, Hyatt and IHG. Crescent also operates a collection of legendary independent lifestyle hotels and resorts. Crescent’s clients are made up of hotel REITs, private equity firms and major developers. For more information, please visit www.chrco.com.

About HALL Group

Founded in 1968, HALL Group is owned by founder and chairman Craig Hall and family. Diversified holdings include active operations in commercial real estate development, ownership and management; structured financial lending for real estate and other areas; vineyards and wineries; and venture capitalism. For more information, visit hallgroup.com.

Contact:
Crystal DeStefano
Crystal@stratcomllc.com
315-463-2325

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Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.