Appointments & Promotions

Sun Valley Resort Appoints Tracy Harper as New Spa Director of The Spa at Sun Valley

SUN VALLELY, ID. May 2 , 2017 ¨D Today Sun Valley Resort, America¡¯s first destination ski resort, announced the appointment of Tracy Harper as the new director of The Spa at Sun Valley. Harper assumes responsibility for management and program development for the 20,000 square foot destination spa, full-service salon, and state-of-the art fitness center, which opened in 2015 as part of the complete renovation of the Sun Valley Lodge.

Harper brings over a decade of management experience in the spa and wellness industry to her new position. Most recently, she was the Director of Spa & Recreation at the Horseshoe Bay Resort in Texas where she managed daily spa, fitness, and overall recreation operations and was instrumental in increasing year-over-year revenue growth up to 20 percent. Prior to that, Harper was Director of Spa & Fitness at Hotel Park City in Park City, Utah.

¡°Tracy¡¯s wealth of knowledge and experience in the spa industry is invaluable for our guests at The Spa at Sun Valley,¡± said Tim Silva, Sun Valley Resort¡¯s vice president and general manager. ¡°We are thrilled to welcome her to the team and look forward to seeing her thrive.¡±

In her role with The Spa at Sun Valley, Harper seeks to enhance the guest experience while leading by example. She oversees a menu of services that offer the best in spa standards, with carefully selected ingredients and services that indulge the senses, boost the spirit, and showcase the area¡¯s natural bounty.

"I am delighted to join the Wood River Valley community and to work alongside such a supportive and passionate team at Sun Valley Resort,¡± said Harper. ¡°I look forward to creating a one-of-a-kind wellness experience for both locals and guests to ensure they return to The Spa at Sun Valley time and time again.¡±

The Spa at Sun Valley offers 15 treatment rooms, a world-class fitness center, yoga studio, and a selection of wellness treatments. A full-service salon offers nail, hair, and beauty services ©¤ perfect for brides and bridal parties. Located adjacent to the outdoor heated saline pool, hot tub, and poolside caf¨¦, The Spa at Sun Valley features soaring views of Bald Mountain and luxurious amenities including steam rooms, saunas, and men¡¯s and women¡¯s lounge areas, offering a serene oasis amid all the exciting activities the iconic valley has delivered for decades.

For more information on Sun Valley Resort, or to make a reservation, please visit

About Sun Valley Resort

Founded in 1936 as America¡¯s first destination ski resort, Sun Valley Resort in the Idaho mountains is a four-season resort. Outdoor adventure enthusiasts enjoy championship-level skiing, snowboarding, skating, hiking, biking, golfing, fishing, shooting, concerts, shopping, world-class restaurants, and conference and special event space. Sun Valley is consistently ranked above other destination resorts for its array of active pursuits. Sun Valley is a member of the Grand America Hotels and Resorts family. Sister properties include Snowbasin Ski Resort, Grand America Hotel, Little America Hotel (all Salt Lake City, Utah); The Westgate Hotel, San Diego, Calif.; Little America Flagstaff, Ariz.; Little America, Wyo., and Little America, Cheyenne, Wyo. Sun Valley is served by Friedman Memorial Airport (SUN), located just 14 miles from the resort and is easily accessed from the gateway cities of San Francisco (SFO), Seattle (SEA), Los Angeles (LAX), Salt Lake City (SLC), Denver (DEN), and Portland (PDX). All Sun Valley Resort guests receive complimentary roundtrip airport transportation. For more information about Sun Valley Resort:, 800.786.8259.

Kelli Lusk
208.622.2155 / 208.309.3793

Coming Up In The June Online Hotel Business Review

Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.