Expansions & Renovations

St. Kitts Marriott Resort Undergoing Renovations

ST. KITTS, KN. May 1, 2017 - St. Kitts Marriott Resort & The Royal Beach Casino in the Caribbean is currently undergoing multi-million dollar renovations, including all 389 guest rooms and suites (to be complete by August 2017), and a brand new lobby experience with a Marriott Great Room (slated for late 2017).

On the island of St. Kitts, “lime" is defined as "relaxing and hanging out". The word is associated with sitting under a lime tree, or having nothing more demanding to do than squeezing limes. For the design, the team took the idea of "liming" and infused the space with a relaxed simplicity, encouraging guests to embrace the ways of the island. Textures, colors and subtle patterns reflect the surrounding natural beauty.

The new design is also in line with Marriott’s branding, encouraging guests to “Travel Brilliantly” with sophisticated style that captivates and well-crafted details that delight. Changes include the elimination of the standard dresser, desk and chair in the rooms, replacing them with functional spaces designed with comfort in mind - ideal for lounging, doing some work or simply taking in the view. All rooms will have a relaxing seating area with a comfortable couch and chair, and the bathrooms will get simple, yet elegant touch-ups with quality materials like polished nickel, dark wood, white quartz counter tops and backlit mirrors.

The features that have made the Marriott rooms synonymous with comfort will remain, such as Marriott’s Revive bedding with luxurious linens and down comforters. The new color palette is made up of rich woods, ocean air blues, off-whites and splashes of sun-glow yellow.

St. Kitts Marriott Resort & The Royal Beach Casino is located in the Frigate Bay area of the island, just a 10-minute drive from the airport and capital city Basseterre. The resort, offering 389 guest rooms and luxurious suites, comes packed with Kittitian hospitality and is an ideal jumping off point for island exploration. The golden sands of North Frigate Bay Beach, a championship golf course and the largest Vegas-style casino in the Caribbean help to provide an ideal island escape. The resort also features a revitalizing spa, eight restaurants and two lounges that make it a great destination for families, couples and solo travelers. For more information on the resort, visit www.stkittsmarriott.com.

Coming Up In The June Online Hotel Business Review

Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.