New Products & Services

Andaz Mayakoba Resort Riviera Maya Debuts Naum Spa

Local Ingredients and Indigenous Mayan Methods Refresh Guests at Mexican Property

RIVIERA MAYA, MX. April 24, 2017 – The brand new Andaz Mayakoba Resort Riviera Maya is proud to officially debut their on-property Naum Spa. The 10,000-square-foot hideaway in the center of the resort is home to six open and airy treatment cabins and two hydrotherapy areas, offering a complete, customized menu of refreshing and rejuvenating services, many of which incorporate indigenous Mayan methods. The décor is uncomplicated and intended to connect the guests with the jungle setting and envelope visitors in a verdant and lush environment. The treatments, coined ‘Naum Rituals’, were developed based on native Mayan traditions known as rituals, which are reflective of the mind, body and spirit. The spa’s namesake, Naum, is the Mayan God of consciousness and mind.

The Naum Rituals were created to pay homage to oneself and the Mayan Gods, and to find harmony based on the guest’s selected area of wellness intention – whether that be Clarity (Tsoolik), Rest (He’lel), Strength (Muuk’) or Connection (Molcintah). Each Ritual is a three-part experience, alluding to the balancing nature of the number three with a beginning, middle and end. The Ritual begins with a Mayan Time of Reflection, followed by the treatment experience itself, and concludes with a Mayan Celebration to help guests balance and reconnect with themselves and the universe.

The spa hosts and wellness therapists work with guests to customize every aspect of the treatment, including the hand-selected products – many of which have been created with natural, locally inspired ingredients. Upon arrival at the spa, therapists work with guests to identify wellness intention, treatment focus and ingredients of choice, and from there, a Ritual will be selected. Guests can also choose to take part in an interactive aromatherapy bar where they can design their own custom products and scents.

Rituals include Naum Ritual of the Body, a three-part wellness experience with exfoliation, deep hydration and a nurturing massage or body balancing treatment; Naum Ritual of the Face, a deep cleansing experience, personalized treatment plan and personalized protection for the individual’s skin type including a facial massage and treatment mask; and Naum Ritual of Massage, a customized spa experience with options such as hot stones, bespoke aromatherapy blends, Swedish or deep tissue. Many of the rituals are based upon a different tradition in the Mayan culture – Body Rituals were commonly used for preparation of marriage, battle or to celebrate the changing seasons, while Massage Rituals were considered healing arts. Guests can choose from a 75-minute, 90-minute or 120-minute ritual experiences in each realm starting at $190; as length of treatment session grows, the deeper the spa experience becomes and the more elements are added.

The spa will also offer an array of additional services ranging from hairstyling, waxing, skincare, nail care and cosmetic services to lifestyle options including yoga and meditation. The facility also includes a 24-hour state-of-the-art gym and three outdoor pools.

“Naum Spa is a beautiful addition to the Andaz Mayakoba property and the Andaz experience as a whole, blending into the natural surrounds and truly encapsulating the Mayan culture with unique, locally-inspired treatments,” said Spa Manager Daniel Escalante. “Personalization is key, and Naum Spa invites guests to create their own, fully customized rituals to wellness. We are confident guests will leave with a true sense of harmony, balance and tranquility.”

For more information, visit: https://mayakoba.andaz.hyatt.com/en/hotel/home.html.

About Andaz Mayakoba Resort Rivera Maya

The newest addition to idyllic Mayakoba, Andaz Mayakoba Resort in Rivera Maya, Mexico invites guests to a hidden paradise – a place where style meets nature in an innovative hospitality experience. The resort’s breathtaking design reflects the native Mayan culture and features 214 guestrooms, including 41 luxury suites. Stimulating upscale experiences entertain guests, whether immersing in a lushly preserved mangrove environment, sunbathing in one of three outdoor pools, relaxing in the 10,000 square-foot Naum spa or unwinding on the pristine white sanded Caribbean beach. Additionally, four unique restaurants and bars offer the distinguished culinary experiences for which Andaz® hotels are known for, and all with stunning views of the pools, lagoon, and ocean. Andaz Mayakoba Resort will bring to life locally inspired and indigenous experiences and authentic Mexican hospitality. For more information, please visit andazmayakoba.com and follow at facebook.com/andazmayakoba, twitter.com/andazmayakoba, and instagram.com/andazmayaoba.mx.

About Andaz

Global in scale while local in perspective, Andaz hotels weave the sights, sounds and tastes of their surroundings into each property for an experience that truly immerses guests in the eclectic culture of each local destination. Through personalized, unscripted service, Andaz creates a barrier-free environment where guests are encouraged to explore their personal sense of style and become inspired by the spirit of the culture around them. Sixteen Andaz hotels are currently open: Andaz 5th Avenue and Andaz Wall Street in New York, Andaz San Diego, Andaz West Hollywood, Andaz Napa, Andaz Scottsdale Resort and Spa, Andaz Savannah, Andaz Maui at Wailea, Andaz Ottawa Byward Market, Andaz Mayakoba Resort Riviera Maya, Andaz Peninsula Papagayo in Costa Rica, Andaz London Liverpool Street, Andaz Amsterdam Prinsengracht, Andaz Delhi, Andaz Xintiandi in Shanghai, and Andaz Tokyo Toranomon Hills. For more information, please visit andaz.com. Follow @Andaz on Facebook, Twitter and Instagram, and tag photos with #WhenInAndaz.

CONTACT:
Fiona Paladino
Eleven Six PR
fiona@elevensixpr.com
646-586-5474

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.