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Matthew F. Closter, PGA Pro, Named Director of Golf at Woodstock Country Club

Golf Advisor Names Woodstock #1 Course in New England Golf Course Will Open April 28 for the Season

WOODSTOCK, VT. April 20, 2017 – Gary S. Thulander, president and general manager of the Woodstock Inn & Resort, announced the appointment of Matthew F. Closter as director of golf at the Woodstock Country Club.

A Class A PGA Professional, Closter will have complete oversight of the golf operations at the Woodstock Country Club. This includes management of the 18-hole championship course, including instructional programs and tournaments, as well as revitalization of the retail and revenue centers. He will work closely with the Golf Course Superintendent to ensure pristine maintenance and responsible development of the historic course. He will also collaborate with the food and beverage team to maximize opportunities for corporate and social events.

“Matt Closter has an ideal mix of high-touch, private golf club customer service expertise and luxury resort knowledge that will bring new energy to the Woodstock golf experience,” said Thulander. “We are delighted to have a professional of his caliber at the helm of our golf operations, and confident he will help maintain Woodstock’s reputation while ushering in a new era of excellence for both guests and members.”

Closter served as assistant PGA professional at a number of leading golf clubs and resorts, most recently at The Weston Golf Club, Weston, MA; CuisinArt Golf Resort & Spa in Anguilla, BWI, and the Vineyard Golf Club in Edgartown, MA. Additional experience includes The Black Hall Club in Old Lyme, CT, The Lost Tree Club, North Palm Beach, FL, and The Jupiter Hills Club, Tequesta, FL.

The Woodstock Country Club was recently ranked the #1 golf course in New England by Golf Advisor, the leading source of golf course ratings and reviews “by golfers, for golfers.” Woodstock is named one of the top 100 best golf courses by Golf Magazine, among other accolades.

The Woodstock Country Club’s classic 18-hole golf course will open for the season on April 28, 2017. Home to the oldest golf course in Vermont, a Robert Trent Jones, Sr. designed course, the Woodstock Country Club is where PGA champion Keegan Bradley learned his skills and hosts his annual charity golf classic.

Among New England’s most picturesque golf courses, the Woodstock Country Club is surrounded by panoramic views of the Kedron Valley from nearly every green. The par 70 course presents a challenging sequence of fairways and sand traps and more than a dozen water hazards. Golfers can make use of the full-service Woodstock Country Club which includes a practice range, putting green, fully equipped Pro Shop, and golf carts. Golf pros are onsite to help guests perfect their stroke, and provide guidance on club choices.

For additional information on the Woodstock Country Club and seasonal golf packages, visit www.woodstockinn.com or call 802-457-6632. Become a fan on Facebook at www.facebook.com/Woodstock-Inn-Resort,

About The Woodstock Inn & Resort

Located in idyllic Woodstock, Vermont, The Woodstock Inn & Resort defines country sophistication in one of New England’s most charming and popular year-round vacation destinations. The 142-room, AAA Four Diamond Resort and a member of the Preferred Hotels & Resorts LVX Collection, offers award-winning dining in two restaurants, ranked among the finest in New England. The Woodstock Inn & Resort is owned and operated by The Woodstock Foundation, Inc. Proceeds from Resort operations support The Woodstock Foundation and Billings Farm & Museum education and conservation programs.

About Preferred Hotels & Resorts

Preferred Hotels & Resorts℠ is the world’s largest independent hotel brand, representing more than 650 distinctive hotels, resorts, residences, and unique hotel groups across 85 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The iPrefer℠ guest loyalty program, Preferred Residences℠, Preferred Family℠, Preferred Pride℠, and Preferred Golf™ offer valuable benefits for travelers seeking a unique experience. For more information, visit PreferredHotels.com.

CONTACT:
Stephanie Strommer
Redpoint Marketing PR, Inc.
strommer@redpointpr.com
212.229.0119

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.