Acquisitions & Hotel Openings

Owned and Managed by Heart of America Group, New Fairfield Inn & Suites Des Moines Altoona Set to Open

ALTOONA, IA. April 19, 2017 - The 107-room Fairfield Inn & Suites by Marriott in Altoona, Iowa is scheduled to open this Monday, April 24, 2017 with its smart, inventive public space and guest room design, and its bright and inviting d¨¦cor. Located at 460 Bass Pro Drive NW, the Fairfield Inn & Suites Des Moines Altoona will operate as a Marriott franchise, owned and managed by Heart of America Group of Moline, Illinois.

Located 19 miles from Des Moines International Airport and two minutes from downtown Altoona, the Fairfield Inn & Suites Des Moines Altoona offers guests convenient access to downtown Des Moines, Prairie Meadows Casino, Adventureland Park and the Outlets of Des Moines at Prairie Crossing.

¡°Delivering both function and comfort, our new design and d¨¦cor elevate the Fairfield brand, setting a new standard in the moderate tier category,¡± said Callette Nielsen, vice president and global brand manager, Fairfield Inn & Suites. ¡°At Fairfield Inn & Suites, we provide an easy, positive and productive travel experience, as well as the promise of consistent and reliable service at an exceptional value. The Fairfield Inn & Suites Des Moines Altoona is a truly stunning example of the brand¡¯s contemporary look and feel, and we are pleased to introduce Fairfield Inn & Suites hotels in the Altoona area.¡±

From the moment they arrive, guests are welcomed by the hotel¡¯s modern, bright new design features, including an updated exterior with a signature tower, a curved porte-cochere and an inviting glass entrance that ushers them into the hotel. Once inside, guests experience the hotel¡¯s open public space featuring natural light and views throughout the lobby to connect the indoors with the outdoors. Consistent with the Fairfield brand¡¯s heritage of great service and a warm welcome, guests are greeted by associates who can easily move from behind the angled front desk to interact and answer questions.

In the lobby area, guests can choose to be productive, relax or enjoy breakfast or a snack in a modern and flexible environment featuring a vibrant, natural color palette of greens, blues and oranges. Guests can also unwind in the lobby¡¯s inviting living area ¨D whose focal points include a natural stone hearth, organic-shaped sofa and lounge chair, and unique local features ¡ª or they can grab a drink or snack item from the 24/7 Corner Market.

The breakfast area¡¯s signature farm table provides a central gathering place where guests can watch television, meet up with colleagues or get work done. In the morning, guests can enjoy complimentary hot breakfast, choosing from oatmeal, scrambled eggs, sausage, make-your-own waffles and other healthy items, such as fruit, yogurt, and whole grain cereals and breads.

The signature ¡°smart¡± room d¨¦cor warmly welcomes guests into a comfortable, productive and restful environment. Flexible and functional, the guest room includes a well-designed work area, an ergonomic chair, task lighting and electrical outlets where guests need them. A curved, mobile desk enables guests to create their own work space, while also optimizing their television viewing.

Inspired by nature, the hotel¡¯s thoughtfully designed rooms and suites place the living and working area near the window to allow for more natural light and views. Building on this natural design, the room d¨¦cor features organic patterns and fresh colors, blending wood tones with bright pops of color. The new design also places the sleeping area toward the middle of the room, helping to give guests a better night¡¯s sleep on plush mattresses, as well as easier access to the bathroom and wardrobe. The bright, spacious living area also offers a comfortable couch, refrigerator, coffeemaker and microwave.

Additional hotel amenities include an indoor swimming pool with a whirlpool spa, a fitness center with cardiovascular equipment and free weights, valet laundry service, complimentary Wi-Fi, as well as fax and copy services.

About Fairfield Inn & Suites

Fairfield Inn & Suites by Marriott is designed for today¡¯s traveler who is looking to be productive on the road, whether for business or leisure. In addition to complimentary Wi-Fi and hot breakfast, Fairfield Inn & Suites offers thoughtfully designed rooms and suites that provide separate living, working and sleeping areas. For more information visit

About Marriott International

Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,000 properties in 30 leading hotel brands spanning 122 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts. For more information, please visit our website at, and for the latest company news, visit

Jeff Smith
General Manager

Danielle Mileno

Coming Up In The July Online Hotel Business Review

Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.