New Products & Services

Lodging Interactive Launches Social Influencer Marketing Services for Hotels

alt text
PARSIPPANY, NJ - April 19, 2017 - Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its Social Voices Influencer Marketing Services for the hospitality industry. Social Voices provides hotels with the ability to leverage the social influence of others to drive brand awareness and new revenue opportunities for their properties.

“Influencer marketing is an emerging branding strategy for the hospitality industry and one that enhances a hotel’s current social media marketing and engagement initiatives,” said DJ Vallauri, Lodging Interactive’s Founder and CEO. “Social Voices is a fully managed influencer marketing program providing hotels with complete campaign management from start to finish.”

alt text

Social Voices Influencer Marketing works with hotels to develop effective influencer campaigns centered around Instagram, Snapchat, Facebook, YouTube, Twitter and blogging. The company utilizes industry leading platform technologies to determine the best social influencer candidates for campaigns and manages the entire influencer bidding and contracting process for its hotel customers. Throughout the process hotels receive ongoing analytical KPI reports and engagement metrics to validate the effectiveness of the social influencer campaigns.

“Research shows that 92% of people say they trust word-of-mouth recommendations over ads. And user generated content (UGC) when part of an overall strategic social media marketing campaign, can drive tremendous branding reach and positive Earned Media Value (EMV),” stated Vallauri. “Until now, the challenge has been providing an affordable social influencer marketing program for individual properties. Our Social Voices Influencer Marketing service addresses this past challenge.”

Marriott Rewards Is Giving 4 Influencers Spectacles to Make Buzzy Snapchat Stories

alt text

As reported in Adweek, Marriott Hotels is working with social media influencers to create organic content by leveraging each influencers’ Snapchat channel to create 10-second vertical clips using Snap’s (parent company of Snapchat) video-enabled Spectacles glasses to capture the influencers’ Marriott travel adventures. Also, Marriott has hired four social influencers—Jen Levinson, Tom Jauncey, Sara Hopkins and Diipa Khosla—to take over the brand’s Snapchat account roughly once a month. Click to watch YouTube Video.

“Authenticity is a trait that customers value, especially millennials, and with influencer marketing that is not compromised. It is difficult to achieve that credibility with traditional advertising especially when a campaign is eventually over. Influencer marketing is like a gift that keeps giving because the influencer posts stay active, the brand stays engaged and the results can translate to higher EMV as those engaged become customers,” stated Rosella Virdo, Managing Director, CoMMingle.

Social Voices Influencer Marketing services are powered by Lodging Interactive’s CoMMingle Social Media Engagement operational division. Since launching in 2009 CoMMingle has grown to become the largest social media and reputation management firm exclusively serving the hospitality industry, handling over 200,000 guest review responses for hundreds of hotels and resorts.

To learn more about Lodging Interactive’s Social Voices Influencer Marketing visit SocialVoices.com.

About Lodging Interactive:

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing and social media engagement agency exclusively servicing the hospitality industry. Through its web design and search optimization division as well as its CoMMingle Social Media Division, Lodging Interactive provides effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas. CoMMingle has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses. The company also offers fully managed Live Chat agents for hotel websites through its LiveChatForHotels.com division. Lodging Interactive is an HSMAI Adrian Award winner, and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader. Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and the company’s president, DJ Vallauri, currently serves on the Board of Directors of HSMAI’s New York Chapter. For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

Media Contact:
DJ Vallauri
Lodging Interactive
877-291-4411
pressreleases@lodginginteractive.com

Coming Up In The July Online Hotel Business Review




{300x250.media}
Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.