Acquisitions & Hotel Openings

Crestline Hotels & Resorts Opens New Hyatt House Virginia Beach/Oceanfront

FAIRFAX, VA. April 18, 2017 - Crestline Hotels & Resorts, LLC (“Crestline”) today announced the opening of Hyatt House Virginia Beach/Oceanfront. The new 19-story, 156-room hotel is the first Hyatt-branded hotel in Virginia Beach. Located on the oceanfront at 2705 Atlantic Avenue, Virginia Beach, Va. 23451, the hotel is perfectly situated for leisure and business travelers. Only steps from the beach, the hotel offer panoramic ocean views and guest-rooms with balconies. The property lies in close proximity to the Virginia Beach Convention Center, Virginia Beach and Norfolk military installations, and Virginia Beach Town Center with plentiful entertainment and dining experiences.

“We are excited to serve this beautiful, vibrant beachfront community with excellent service and a warm welcome,” said Meredith Bottenfield, general manager Hyatt House Virginia Beach/Oceanfront. “Visitors will enjoy a wide selection of convenient services including comfortable family-style accommodations for leisure travelers with large suites that include full kitchens. In addition, spacious guest rooms are perfect for the many business and military travelers who frequent Virginia Beach.”

“We are delighted to introduce the Hyatt brand to the Virginia Beach market with this beautiful new Hyatt House hotel on the oceanfront. We look forward to having both hotel guests and locals enjoy the outdoor dining and oceanfront bar offerings,” said Russ Kirk, managing partner with 27th Street Hotel, LLC. “We are confident that Crestline Hotels & Resorts will provide Hyatt House guests with exemplary guest service and a memorable experience during their stay in our city,” added Kirk.

“Hyatt House Virginia Beach/Oceanfront is a wonderful addition to our managed portfolio,” said James Carroll, president and chief executive officer of Crestline Hotels & Resorts. “It is the 14th property we manage in Virginia and the first Hyatt-branded hotel in Virginia Beach. Our experience in the market will enable us to successfully position this new hotel to exceed customer expectations and ‘wow’ them with the Hyatt House brand amenities and facilities.”

Hyatt House Virginia Beach/Oceanfront offers:

•156 Kitchen Suites and guest-rooms that offer stylish bathrooms with complimentary skin and hair care amenities from KenetMD™

•Free Wi-Fi throughout the hotel and guestrooms

•The Commons, a comfy lounge and welcoming space for guests to relax, gather and socialize

•Complimentary Morning Spread, a full hot breakfast served daily for guests, featuring a build-your-own Omelet Bar and assorted Breakfast Breads + Bowl Bar with steel-cut oatmeal, fresh fruit and more, along with vegetarian and gluten free options

•H BAR, which features the Sip + Savor Menu, a delicious menu of home-cooked comforts with items including Snacks + Shareables, soups and sandwiches, plus premium beers and wines, offered seven days a week

•The hotel features a restaurant that will mix the H Bar “Sip + Savor” menu with locally inspired offerings

•Borrows Menu with often forgotten items from phone charges to razors

•Indoor swimming pool and fitness center to keep fitness routines going

•Gathering Rooms with 2,000 square feet of flexible meeting spaces, a tasty food and beverage menu, audiovisual equipment and a House Host to make sure events are a real crowd pleaser.

•On-site laundry facilities available to hotel guests

Hyatt House Virginia Beach/Oceanfront is easily accessible from Interstate 264 and is just 14 miles from Norfolk International Airport. For more information call (757) 428-4200 or visit

About Hyatt House

Hyatt House, a brand of Hyatt Hotels Corporation, launched in 2012 and offers 68 locations throughout the United States, China and Puerto Rico. Inspired by extensive research into guest experiences, Hyatt House hotels offer services, amenities, upscale spaces and a casual, comfortable environment that reminds guests of home. For more information, please visit Join the conversation on Facebook, and tag photos with #HyattHouse and #WhySettle.

About Crestline Hotels & Resorts, LLC

Crestline Hotels & Resorts, LLC is one of the nation’s largest independent hospitality management companies. Founded in 2000, the company presently manages 112 hotels, resorts and conference centers with more than 16,400 rooms in 29 states and the District of Columbia. Crestline manages properties under such well-regarded brands as Marriott, Hilton, Intercontinental, and Hyatt, as well as independent, private label hotels and conference centers throughout the United States. For more information, visit:

Vicki Denfeld

Important Notice: The statements in this press release that are not historical facts may be forward-looking statements. These forward-looking statements involve risks and uncertainties that could cause the outcome to be materially different. In addition, words such as “anticipate”, “believe”, and “intend” indicate a forward-looking statement; however, not all forward-looking statements include these words.

Coming Up In The September Online Hotel Business Review

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Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.