Premier Hotel Properties Set to Open First Independent Boutique Hotel, the Gundersen Hotel & Suites in La Crosse, Wisconsin

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. April 18, 2017

LA CROSSE, WI. April 18, 2017 - Executives at Premier Hotel Properties announced today their new independent boutique lifestyle hotel, the 67 room Gundersen Hotel & Suites, will open this summer adjacent to the Gundersen Health System La Crosse campus. The hotel will be the company's first independent brand, and was developed in partnership via a licensing agreement with Gundersen Health System.

The company currently operates the Holiday Inn Express in Onalaska, and sees the positive future of the La Crosse market. “We wanted to expand the portfolio into the downtown La Crosse market, and determined the location and type of product we are creating aligned with a vision of the Gundersen Health System. The location, adjacent to the hospital campus, and an easy access to the core of downtown La Crosse give us a competitive edge in the market,” comments Spencer Schram, founder of Premier Hotel Properties. “The synergy of our vision for the hotel and the licensing agreement with the established Gundersen brand make this a unique hotel that will appeal to a wide array of guests visiting La Crosse.”

Site selection for the downtown area was carefully reviewed, and through the licensing arrangement, the hotel will be connected with an all-weather concourse connection to the Gundersen Health System campus. Only 1.5 miles from the downtown area, the hotel will accommodate a variety of business, leisure and group guests coming to La Crosse. “The hotel will appeal to guests not only coming into town for visits to the Gundersen Health System campus, but also for a variety of corporate, group and transient customers,” added Schram. “Our brand will be a hotel that enhances your well-being while on the road, providing a sense of connection, rejuvenation and convenience, and deliver a synergized high level experience for our guests.”

The Gundersen Hotel & Suites will have 67 guest studios, including 16 one bedroom suites with full kitchens. The spacious rooms will offer a fresh and modern design, and will feature complimentary high speed internet, roasted in room coffee, thoughtfully placed charging stations, work spaces and sitting areas to provide a home away from home level of comfort. The one bedroom suites have full kitchens, island style seating, and sitting areas with separate bedrooms.

Hotel amenities will include a free breakfast served daily with coffee and tea, fountain beverages, signature bakery items from local vendors, fresh fruits, healthy choices and traditional breakfast favorites. Guest will enjoy access to the indoor pool, fitness center, business center, and the Riverview Terrace room on the fourth floor, with views of the bluffs along the river, offering a gathering point for family and friends with X Box and Wii games for the kids. The Riverview Terrace and the Executive Board Room are available to book for groups, events and meetings.

For more information please visit the hotel website at www.gundersenhotel.com.

About Premier Hotel Properties

Premier Hotel Properties is a Midwest hospitality management firm that focuses on guest experience, a hands on approach to asset management and bottom line results. The company owns, operates, and develops projects in three states, including Missouri, Wisconsin and Illinois. The company experience has spanned three decades and has successful results with select service brands, regional independent chain properties and understand the balance of owner relationship, brand communication, and managing each property to maximize the return on investment. For more information, visit the company web site at www.premierhp.com.

Contact:
Spencer Schram
[email protected]
443-614-1625