Business & Finance

Prestige Hospitality Group & Drexelbrook Associates Break Ground on New Holiday Inn Hotel & Suites Philadelphia at Drexelbrook

DREXEL HILL, PA. April 17, 2017 – Drexelbrook Associates, owners of the award-winning Drexelbrook Residential Community and Drexelbrook Catering & Special Event Center held a groundbreaking event to celebrate the construction of a new 100-room Holiday Inn Hotel & Suites on Thursday, April 6, 2017.

Located at 5400 Ferne Boulevard in Drexel Hill, Pennsylvania, the Holiday Inn Hotel & Suites Philadelphia at Drexelbrook is scheduled to open in June 2018 and will operate as an InterContinental Hotels Group (IHG) franchise, owned by Drexelbrook Associates and managed by Prestige Hospitality Group of Albany, New York.

State Representative Jamie Santora, Mayor Thomas Micozzie of Upper Darby Township, and representatives of Delaware County Council, Destination Delco, and the Delaware County Commerce Center joined Drexelbrook Associates at the celebratory event.

The new onsite Holiday Inn Hotel & Suites is the latest expansion of the Drexelbrook brand, and the first of two major investments planned at the Drexelbrook Catering & Special Event Center. The hotel will feature the new Holiday Inn H4 design solution, representing Happiness, Hospitality, Home and Holiday Inn – four key elements reflective of the Holiday Inn’s distinctive experience. In early 2018, Drexelbrook also will embark on a major renovation program to introduce a new stylish décor and upgraded amenities at its premier special event venue.

Pictured above: (L to R): L. William Kay III, Drexelbrook Associates; Tore Fiore, Destination Delco; Thomas Micozzie, Mayor, Upper Darby Township; Henrik Werring, Drexelbrook Associates; L. William Kay II, Drexelbrook Associates; Mario Civera, Jr. Delaware County Council; Hon. Jamie Santora, PA State Representative; Patrick Killian, Delaware County Commerce Center; Les Crymes, Drexelbrook Associates; Justin Smith, Prestige Hospitality Group; and Jim Frenis, Prestige Hospitality Group break ground on the new Holiday Inn & Suites Philadelphia at Drexelbrook.

About Drexelbrook Catering & Special Events Center

Drexelbrook Catering & Special Event Center is a full-service hospitality facility nestled within the renowned Drexelbrook Residential Community in Drexel Hill. One of the most desirable special event venues in the Tri-State area, Drexelbrook can accommodate groups from eight to 1,200 guests. In addition, Drexelbrook offers full-service catering in residences, offices and other locations in Pennsylvania, New Jersey, and Delaware. Visit www.drexelbrookcatering.com.

About Holiday Inn Hotel & Suites

With 1,205 hotels worldwide, Holiday Inn® is the most widely recognized lodging brand in the world and has helped millions of travelers discover the joy of travel since its inception in 1952. Designed to meet the needs of both business and leisure travelers, Holiday Inn hotels deliver memorable experiences through warm and welcoming service, contemporary design that blends the familiar with the new, and a sense of comfort unique to the brand and its iconic green sign. At Holiday Inn hotels, guests can find amenities to help them work and play, including full-service restaurants where Kids Eat Free, meeting and business facilities, bright swimming pools and comfortable lounges all designed to help guests relax and refresh, making travel more enjoyable for all. Visit www.ihg.com.

About Prestige Hospitality Group

Prestige Hospitality Group (PHG) owns, develops and manages hotels and hospitality properties throughout the northeast. PHG is a full-service company providing hotel development and management services focused on people, product & performance. PHG provides operational, financial and strategic management services for a mixed portfolio of franchised and independent, full service and select service hotels. Headquartered in Albany, New York, PHG currently manages hotels in New York, Connecticut, New Jersey, Massachusetts and Illinois. Prestige Hospitality Group can be found on the web at www.prestigehospitality.com.

Contact:
Henrik Werring
Director of Development Drexelbrook Associates
484-257-1009

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.