Appointments & Promotions

ME by Meliá's ME Miami Appoints Ernesto Luna New General Manager

MIAMI, FL. April 13, 2017 – Meliá Hotels International (MHI) has officially appointed Ernesto Luna as the new General Manager of ME Miami of the ME by Meliá brand. ME Miami, which opened its doors in July 2016 as the first ME by Meliá hotel in the United States. A 15-year veteran in the Meliá family, Luna has extensive knowledge of the brand ethos and will bring years of hospitality industry expertise to this bustling downtown Miami property.

“We are thrilled to announce Ernesto Luna as our new General Manager of ME Miami,” said Alvaro Tejeda, Regional VP The Americas, Meliá Hotels International. “With so many years within the brand, we are confident that he will bring effective and successful management tactics and strategies to the new Miami location. We look forward to successfully continuing the growth of this exciting new property.”

Serving as General Manager for both ME Cancun and ME Cabo for the past 10 years, Luna will bring the years of success he found within those properties to ME Miami. In addition to experience with the ME by Melia brand, Luna also held several management positions within Gran Meliá – MHI’s most luxurious resort brand.

Aside from his decade of experience with MHI, Luna has also worked with a variety of other hotel properties including Paramount New York and Camino Real in Mexico, bringing an array of different hospitality backgrounds to his new role at ME Miami.

ME Miami burst onto the scene summer 2016 with 129 luxury-appointed rooms and more than 1,000 square feet of prime meeting space. Guests can enjoy brand signature ME+ suites, an outdoor deck on the 14th floor featuring a main swimming pool, infinity-edge lap pool with views of the bay and Bella's Bar, a poolside bar and lounge set to open spring 2017 and SKIN C spa set to open summer 2017. The property also introduced STK Miami, a fresh extension of The ONE Group’s popular restaurant. ME Miami’s opening represents an exciting new chapter for the innovative ME by Meliá lifestyle brand, which also boasts destinations in London, Madrid, Milan, Ibiza, Mallorca, Cabo, and Cancún.

For more information, please visit: www.MEbyMelia.com

About ME by Meliá

ME by Meliá is a contemporary interpretation of the Meliá Hotels International experience. It is a brand which seeks to fuse innovative style with local flavors in order to captivate travelers of a common psychographic – those with a decisive taste for cutting-edge art and design, international cuisine and world music – rather than a common demographic. By capturing these elements in urban and resort destinations, this new philosophy ignites a passion in each guest while appealing to their senses and emotions. The experience is unforgettable. There are currently ME hotels in London, Madrid, Milan, Ibiza, Mallorca, Cancún, Cabo and Miami, with openings slated for 2017 in Caracas and 2018 in Dubai. For more information about ME by Meliá, visit us at www.mebymelia.com, or visit follow us on Facebook, Twitter (@MEbyMelia) or Instagram (@me_by_melia).

About Meliá Hotels International

Founded in 1956 in Palma de Mallorca (Spain), Meliá Hotels International is one of the largest hotel companies worldwide and a leader in the Spanish market, with more than 350 hotels and 90,000 rooms in 40 countries and four continents under the brands: Gran Meliá Hotels & Resorts, Meliá Hotels & Resorts, ME by Meliá, Paradisus Resorts, Innside by Meliá, Sol Hotels and TRYP by Wyndham. Its product and service portfolio is complemented by Club Meliá, the only vacation club operated by a Spanish company. The strategic focus on international growth has allowed Meliá Hotels International to be the first Spanish hotel company with presence in key markets such as China, the Arabian Gulf and the US, while maintaining leadership in traditional markets such as Europe, Latin America and the Caribbean. Its high degree of globalization, a diversified business model, the consistent growth plan supported by strategic alliances with major investors and its commitment to responsible tourism are the major strengths of Meliá Hotels International. The company leads the Spanish market in number of hotels and resorts and greatest corporate reputation (Merco Ranking), remaining among the most attractive companies to work for worldwide. For more information about Meliá Hotels International, visit www.melia.com, or follow us on Facebook and Twitter (@MeliaHotelsInt).

Contact:
MEbyMelia@dkcnews.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.