Business & Finance

Hyatt Centric Times Square New York Debuts Reimagined Dining Experience at T45

Restaurant T45 unveils new look and globally inspired menu concept

NEW YORK, NY. April 12, 2017 – Hyatt Centric Times Square New York announces the grand reopening of its signature restaurant, T45, after an extensive redesign of its look, concept and menu. Located in the heart of New York City on the lobby level of the newly rebranded lifestyle hotel, the restaurant is now a spirited culinary adventure for guests and locals, offering a new globally inspired menu comprised mostly of shareable small plates. The new T45 is also complemented by an entirely refreshed design.

Hyatt Centric Times Square New York collaborated with Brooklyn-based design firm Hecho Inc. to completely transform the restaurant. The inspiration behind T45’s redesign was to create a sense of being in a traveler’s library. Known for its bold and exceptional blend of design to exude a singular style, Hecho Inc. thoughtfully outfitted T45 with a collection of reclaimed furniture and décor from around the world. The refreshed space is a warm and inviting environment that offers a convivial dining and bar experience.

As guests enter T45, they first encounter collages of vintage European maps adorning the walls. The maps span the globe eventually bringing the patron to local New York City maps as they walk further into the restaurant. One-of-a-kind vintage conversational pieces incorporated throughout include walls lined with over 8,000 antique hotel key tags, a 14-foot long communal table and an antique Harvard University card catalog filled with travel tips by the hotel’s team of “in the know” local explorers. On the floor, guests will find compasses that are not actually set to true north but rather at a 29-degree difference as Manhattan’s avenues deviate from true north by the same measurement.

The reimagined T45 is open for breakfast, lunch, and dinner, serving 115 patrons in the dining room with additional outdoor seating in the warmer months as well as an extensive bar area. The new menu of globally influenced shared plates is conceptualized and crafted by Executive Chef Nick Pellicione, featuring the best of what New York has to offer. New menu selections include small shareable plates such as Korean Fried Chicken with yuzu chili glaze; Italiano Toast with fresh whipped ricotta, honey, fig jam and prosciutto; and Mediterranean Dip Platter with caponata, hummus, and baba ganoush. New to T45 are wine, beer and whiskey pairing flights that feature four samples which change regularly to give guests an opportunity to taste something new. In addition to shared plates, guests enjoy larger-size classic entrées like Rigatoni with hearty tomato sauce and Parmigiano-Reggiano, NY Strip Steak with romesco, spinach, and balsamic glazed shallots, and Free Range Chicken in natural jus and root vegetables.

The lunch crowd at T45 can choose from a variety of soup, salads, sandwiches and other upscale bistro items including Smoked Salmon Toast with crème fraiche, smoked salmon, caviar and soft boiled egg on pain de mie; Seared Steak Rice Bowl with picked vegetables and soy vinaigrette; and a vegetarian Quinoa Burger with spinach, ranch, and tomato.

“We want our guests to experience, discover, taste something new every time they visit the new T45,” said Philip Stamm, general manager, Hyatt Centric Times Square New York. “Whether it’s a special on the menu or an undiscovered traveler’s tip in our card catalog, guests can explore the best of New York City while at T45.”

In addition to the refreshed T45 restaurant, the enhanced Hyatt Centric Times Square New York experience includes new in-room bath amenities from the hotel’s Timeless - Marilyn Monroe™ Spa and design enhancements to New York’s highest hotel rooftop lounge, Bar 54, as well as Drybar Buttercup Blow-Dryers, Keurig in-room coffee brewing systems and JBL Wireless speakers in every guest room.

The lifestyle hotel embraces its prime location among popular attractions and offers guests a more distinctive destination-focused approach with new collaborations with experiential brands such as the on-demand vacation photography service Flytographer and underground artisan market TurnStyle located at Columbus Circle. Hyatt Centric Times Square New York guests can receive 10% off their Flytographer experience by booking at flytographer.com/hyattcentrictsq. For the shopping aficionado, Hyatt Centric Times Square New York has partnered with Turnstyle and select premium retailers to curate exclusive shopping privileges for hotel guests simply by showing their room key. These alliances give Hyatt Centric Times Square New York guests the opportunity to discover and explore the best of New York City in an authentic, local manner.

Seasonal rates at Hyatt Centric Times Square New York start at $350 per night.

For more information on the enhanced Hyatt Centric Times Square New York experience and offerings or to book a reservation, please visit https://timessquare.centric.hyatt.com or call 646.6403.3790.

About Hyatt Centric Times Square New York

The rebranded 487-room Hyatt Centric Times Square New York provides an instinctive, simplified travel experience for the modern explorer. The hotel features guest hosts who show both coveted and covert local sights for an immersive take on Manhattan. The 54-story hotel is nestled in the heart of Manhattan and steps away from renowned attractions including Radio City Music Hall, Rockefeller Center and more. Spacious loft-like guest rooms average at 364 square feet with floor-to-ceiling windows with generous views of the city skyline. The property is a social hub for its neighborhood and has stylish food and beverage options for both pick-up or room delivery; Bar 54, the refreshed rooftop lounge, delights guests with river-to-river views and cozy indoor and outdoor seating. The hotel’s new redesigned T45 restaurant offers a new globally inspired menu of small plates that complement the new décor. Business and leisure guests can enjoy the hotel’s state-of-the-art fitness center with the indulgent 4,200-square-foot Marilyn Monroe™ Spa, the only hotel spa in the area, including blow-out bar stations, manicure and pedicure stations as well as couples treatment rooms. More than 4,000 square feet of functional space perfect for meetings and events to accommodate up to 200 guests. For more information, visit https://timessquare.centric.hyatt.com/ and follow the hotel on social media platforms Facebook, Twitter, Instagram, Google+, Pinterest and Snapchat: @HyattCentricTSQ.

The Hyatt Centric Experience

Hyatt Centric is a brand of full-service lifestyle hotels located in prime destinations. Created for millennial-minded travelers who want to be in the middle of the action, Hyatt Centric hotels are thoughtfully designed to enable exploration and discovery. The lobby lounge is a launch pad providing guests with information about the most sought after food, nightlife and activities the destination has to offer. The bar and restaurant are local hot spots where great conversations, locally inspired food and signature cocktails can be enjoyed. Streamlined modern rooms focus on delivering everything guests want and nothing they don’t, including Beekind’s environmentally conscious bath products, Bluetooth-enabled electronics and salon-grade blowdryers. A team of colleagues is always available to recommend local hidden gems to launch guests’ discovery of the destination. For more information please visit hyattcentric.com. Follow @HyattCentric on Facebook and Instagram, and tag photos with #HyattCentricExplorer.

CONTACT:
Yvonne Lo
Eleven Six PR
Yvonne@elevensixpr.com
646.685.8325

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.