Business & Finance

Hyatt Centric Times Square New York Debuts Reimagined Dining Experience at T45

Restaurant T45 unveils new look and globally inspired menu concept

NEW YORK, NY. April 12, 2017 – Hyatt Centric Times Square New York announces the grand reopening of its signature restaurant, T45, after an extensive redesign of its look, concept and menu. Located in the heart of New York City on the lobby level of the newly rebranded lifestyle hotel, the restaurant is now a spirited culinary adventure for guests and locals, offering a new globally inspired menu comprised mostly of shareable small plates. The new T45 is also complemented by an entirely refreshed design.

Hyatt Centric Times Square New York collaborated with Brooklyn-based design firm Hecho Inc. to completely transform the restaurant. The inspiration behind T45’s redesign was to create a sense of being in a traveler’s library. Known for its bold and exceptional blend of design to exude a singular style, Hecho Inc. thoughtfully outfitted T45 with a collection of reclaimed furniture and décor from around the world. The refreshed space is a warm and inviting environment that offers a convivial dining and bar experience.

As guests enter T45, they first encounter collages of vintage European maps adorning the walls. The maps span the globe eventually bringing the patron to local New York City maps as they walk further into the restaurant. One-of-a-kind vintage conversational pieces incorporated throughout include walls lined with over 8,000 antique hotel key tags, a 14-foot long communal table and an antique Harvard University card catalog filled with travel tips by the hotel’s team of “in the know” local explorers. On the floor, guests will find compasses that are not actually set to true north but rather at a 29-degree difference as Manhattan’s avenues deviate from true north by the same measurement.

The reimagined T45 is open for breakfast, lunch, and dinner, serving 115 patrons in the dining room with additional outdoor seating in the warmer months as well as an extensive bar area. The new menu of globally influenced shared plates is conceptualized and crafted by Executive Chef Nick Pellicione, featuring the best of what New York has to offer. New menu selections include small shareable plates such as Korean Fried Chicken with yuzu chili glaze; Italiano Toast with fresh whipped ricotta, honey, fig jam and prosciutto; and Mediterranean Dip Platter with caponata, hummus, and baba ganoush. New to T45 are wine, beer and whiskey pairing flights that feature four samples which change regularly to give guests an opportunity to taste something new. In addition to shared plates, guests enjoy larger-size classic entrées like Rigatoni with hearty tomato sauce and Parmigiano-Reggiano, NY Strip Steak with romesco, spinach, and balsamic glazed shallots, and Free Range Chicken in natural jus and root vegetables.

The lunch crowd at T45 can choose from a variety of soup, salads, sandwiches and other upscale bistro items including Smoked Salmon Toast with crème fraiche, smoked salmon, caviar and soft boiled egg on pain de mie; Seared Steak Rice Bowl with picked vegetables and soy vinaigrette; and a vegetarian Quinoa Burger with spinach, ranch, and tomato.

“We want our guests to experience, discover, taste something new every time they visit the new T45,” said Philip Stamm, general manager, Hyatt Centric Times Square New York. “Whether it’s a special on the menu or an undiscovered traveler’s tip in our card catalog, guests can explore the best of New York City while at T45.”

In addition to the refreshed T45 restaurant, the enhanced Hyatt Centric Times Square New York experience includes new in-room bath amenities from the hotel’s Timeless - Marilyn Monroe™ Spa and design enhancements to New York’s highest hotel rooftop lounge, Bar 54, as well as Drybar Buttercup Blow-Dryers, Keurig in-room coffee brewing systems and JBL Wireless speakers in every guest room.

The lifestyle hotel embraces its prime location among popular attractions and offers guests a more distinctive destination-focused approach with new collaborations with experiential brands such as the on-demand vacation photography service Flytographer and underground artisan market TurnStyle located at Columbus Circle. Hyatt Centric Times Square New York guests can receive 10% off their Flytographer experience by booking at For the shopping aficionado, Hyatt Centric Times Square New York has partnered with Turnstyle and select premium retailers to curate exclusive shopping privileges for hotel guests simply by showing their room key. These alliances give Hyatt Centric Times Square New York guests the opportunity to discover and explore the best of New York City in an authentic, local manner.

Seasonal rates at Hyatt Centric Times Square New York start at $350 per night.

For more information on the enhanced Hyatt Centric Times Square New York experience and offerings or to book a reservation, please visit or call 646.6403.3790.

About Hyatt Centric Times Square New York

The rebranded 487-room Hyatt Centric Times Square New York provides an instinctive, simplified travel experience for the modern explorer. The hotel features guest hosts who show both coveted and covert local sights for an immersive take on Manhattan. The 54-story hotel is nestled in the heart of Manhattan and steps away from renowned attractions including Radio City Music Hall, Rockefeller Center and more. Spacious loft-like guest rooms average at 364 square feet with floor-to-ceiling windows with generous views of the city skyline. The property is a social hub for its neighborhood and has stylish food and beverage options for both pick-up or room delivery; Bar 54, the refreshed rooftop lounge, delights guests with river-to-river views and cozy indoor and outdoor seating. The hotel’s new redesigned T45 restaurant offers a new globally inspired menu of small plates that complement the new décor. Business and leisure guests can enjoy the hotel’s state-of-the-art fitness center with the indulgent 4,200-square-foot Marilyn Monroe™ Spa, the only hotel spa in the area, including blow-out bar stations, manicure and pedicure stations as well as couples treatment rooms. More than 4,000 square feet of functional space perfect for meetings and events to accommodate up to 200 guests. For more information, visit and follow the hotel on social media platforms Facebook, Twitter, Instagram, Google+, Pinterest and Snapchat: @HyattCentricTSQ.

The Hyatt Centric Experience

Hyatt Centric is a brand of full-service lifestyle hotels located in prime destinations. Created for millennial-minded travelers who want to be in the middle of the action, Hyatt Centric hotels are thoughtfully designed to enable exploration and discovery. The lobby lounge is a launch pad providing guests with information about the most sought after food, nightlife and activities the destination has to offer. The bar and restaurant are local hot spots where great conversations, locally inspired food and signature cocktails can be enjoyed. Streamlined modern rooms focus on delivering everything guests want and nothing they don’t, including Beekind’s environmentally conscious bath products, Bluetooth-enabled electronics and salon-grade blowdryers. A team of colleagues is always available to recommend local hidden gems to launch guests’ discovery of the destination. For more information please visit Follow @HyattCentric on Facebook and Instagram, and tag photos with #HyattCentricExplorer.

Yvonne Lo
Eleven Six PR

Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.