Expansions & Renovations

North Point Hospitality Completes $50K Per Key Renovation of the DoubleTree by Hilton Atlanta/Alpharetta

ALPHARETTA, GA. April 10, 2017 — North Point Hospitality, an award-winning Atlanta based hotel development and operations company, is pleased to announce the completion of an extensive $4 million hotel transformation for their DoubleTree by Hilton Atlanta/Alpharetta this week.

The 80-unit hotel is conveniently located in the Windward Business District at Exit 11 off GA 400. The hotel is excited to offer guests an entirely brand new lodging experience, as well as advanced technology to enhance their stay. From the ease of check-in with digital key to the ability to text the front desk with requests or concerns, the Doubletree by Hilton Atlanta/Alpharetta offers its guests a 21st century stay.

“We’re pleased to reopen our award-winning DoubleTree by Hilton Atlanta/Alpharetta to the Alpharetta community,” said S. Jay Patel, President and CEO of North Point Hospitality. "The property will continue to provide our guests with the hospitality and service they have come to expect from us while highlighting our hotel's new features and furnishings."

Upon arriving at the DoubleTree by Hilton Atlanta/Alpharetta, guests will find themselves surrounded by the brand new, stylish lobby which features a pod-style front desk, eight-seat communal table, business center, market, and complimentary Wi-Fi. The hotel features a full-service restaurant and bar where guests can enjoy a daily breakfast buffet or evening cocktails Monday-Thursday. The Doubletree by Hilton Atlanta/Alpharetta is also a proud participant of Clean the World. With this program, the hotel sends used guest soaps, shampoo, and conditioner bottles to a facility in Orlando, FL to be sterilized and sent to homeless shelters, domestic abuse shelters, and to third world countries.

Guests will also experience brand new guest rooms and suites with modern furnishings, including the Sweet Dreams® by DoubleTree mattresses in all guest rooms. For those looking to stay fit while travelling, guests can visit our renovated fitness center featuring Precor fitness equipment.

The Doubletree by Hilton Atlanta/Alpharetta offers personalized service and can accommodate small to mid-size meetings. The hotel offers on-site catering, as well as a dedicated sales team to ensure every detail is handled.

The hotel is also part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels save time and money and gain instant access to the benefits they care about most, such as an exclusive member discount, free Wi-Fi and a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay. Members can also redeem their Points for free nights, to gain access to unique events through the Hilton Honors auction platform or to make purchases with Amazon Shop With Points.

The DoubleTree by Hilton Atlanta/Alpharetta is a two-time Connie Award winner. The Connie Award recognizes Hilton Hotels & Resorts with the perfect balance of exceptional product and outstanding service. As the highest hotel award across all Hilton Hotels & Resorts brands, the Connie is presented to properties that are "the best of the best" around the world. Each brand selects an elite few based on their exemplary performance.

The hotel is located at 2925 Jordon Court, Alpharetta, GA 30004. For reservations, call 678.347.0022.

About North Point Hospitality Group, Inc.

Based in Atlanta, GA, North Point Hospitality Group is an award-winning hotel development and operations company. North Point Hospitality and its affiliate companies have developed 35 hotels from the ground up with a total investment of over $400 million. The company currently owns and operates nine hotels in the southeast, including eight Hilton and Marriott branded products. An additional six hotels are either under construction or in active development at a total project development cost of over $230 million. For more information on North Point Hospitality Group, visit www.NorthPointHospitality.com or contact Jackie.Schott@northpointhospitality.com.

About DoubleTree by Hilton

DoubleTree by Hilton is a fast-growing, global portfolio of nearly 500 upscale hotels with more than 117,000 rooms in gateway cities, metropolitan areas and vacation destinations across six continents. DoubleTree by Hilton prides itself on paying attention to the little details that have a big impact, from welcoming guests with its beloved warm DoubleTree Cookie to serving the communities around them. DoubleTree by Hilton hotels offer unique, contemporary accommodations and full-service facilities, including restaurants and lounges, room service, health clubs, business centers and meeting and banquet space. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. To make reservations, travelers may visit doubletree.com. Journalists may visit news.doubletree.com.

Jackie Schott

Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.