Expansions & Renovations

North Point Hospitality Completes $50K Per Key Renovation of the DoubleTree by Hilton Atlanta/Alpharetta

ALPHARETTA, GA. April 10, 2017 — North Point Hospitality, an award-winning Atlanta based hotel development and operations company, is pleased to announce the completion of an extensive $4 million hotel transformation for their DoubleTree by Hilton Atlanta/Alpharetta this week.

The 80-unit hotel is conveniently located in the Windward Business District at Exit 11 off GA 400. The hotel is excited to offer guests an entirely brand new lodging experience, as well as advanced technology to enhance their stay. From the ease of check-in with digital key to the ability to text the front desk with requests or concerns, the Doubletree by Hilton Atlanta/Alpharetta offers its guests a 21st century stay.

“We’re pleased to reopen our award-winning DoubleTree by Hilton Atlanta/Alpharetta to the Alpharetta community,” said S. Jay Patel, President and CEO of North Point Hospitality. "The property will continue to provide our guests with the hospitality and service they have come to expect from us while highlighting our hotel's new features and furnishings."

Upon arriving at the DoubleTree by Hilton Atlanta/Alpharetta, guests will find themselves surrounded by the brand new, stylish lobby which features a pod-style front desk, eight-seat communal table, business center, market, and complimentary Wi-Fi. The hotel features a full-service restaurant and bar where guests can enjoy a daily breakfast buffet or evening cocktails Monday-Thursday. The Doubletree by Hilton Atlanta/Alpharetta is also a proud participant of Clean the World. With this program, the hotel sends used guest soaps, shampoo, and conditioner bottles to a facility in Orlando, FL to be sterilized and sent to homeless shelters, domestic abuse shelters, and to third world countries.

Guests will also experience brand new guest rooms and suites with modern furnishings, including the Sweet Dreams® by DoubleTree mattresses in all guest rooms. For those looking to stay fit while travelling, guests can visit our renovated fitness center featuring Precor fitness equipment.

The Doubletree by Hilton Atlanta/Alpharetta offers personalized service and can accommodate small to mid-size meetings. The hotel offers on-site catering, as well as a dedicated sales team to ensure every detail is handled.

The hotel is also part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels save time and money and gain instant access to the benefits they care about most, such as an exclusive member discount, free Wi-Fi and a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay. Members can also redeem their Points for free nights, to gain access to unique events through the Hilton Honors auction platform or to make purchases with Amazon Shop With Points.

The DoubleTree by Hilton Atlanta/Alpharetta is a two-time Connie Award winner. The Connie Award recognizes Hilton Hotels & Resorts with the perfect balance of exceptional product and outstanding service. As the highest hotel award across all Hilton Hotels & Resorts brands, the Connie is presented to properties that are "the best of the best" around the world. Each brand selects an elite few based on their exemplary performance.

The hotel is located at 2925 Jordon Court, Alpharetta, GA 30004. For reservations, call 678.347.0022.

About North Point Hospitality Group, Inc.

Based in Atlanta, GA, North Point Hospitality Group is an award-winning hotel development and operations company. North Point Hospitality and its affiliate companies have developed 35 hotels from the ground up with a total investment of over $400 million. The company currently owns and operates nine hotels in the southeast, including eight Hilton and Marriott branded products. An additional six hotels are either under construction or in active development at a total project development cost of over $230 million. For more information on North Point Hospitality Group, visit www.NorthPointHospitality.com or contact Jackie.Schott@northpointhospitality.com.

About DoubleTree by Hilton

DoubleTree by Hilton is a fast-growing, global portfolio of nearly 500 upscale hotels with more than 117,000 rooms in gateway cities, metropolitan areas and vacation destinations across six continents. DoubleTree by Hilton prides itself on paying attention to the little details that have a big impact, from welcoming guests with its beloved warm DoubleTree Cookie to serving the communities around them. DoubleTree by Hilton hotels offer unique, contemporary accommodations and full-service facilities, including restaurants and lounges, room service, health clubs, business centers and meeting and banquet space. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. To make reservations, travelers may visit doubletree.com. Journalists may visit news.doubletree.com.

Jackie Schott

Coming Up In The May Online Hotel Business Review

Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.