Business & Finance

NH Hotel Group to Assume Management of the Palm Beach Hotel in Marseille Under its nhow Brand

MADRID, SP. April 6, 2017 - NH Hotel Group announced that starting May 1, 2017 the Company will begin managing the Palm Beach Hotel in Marseille under its nhow brand; set to open in the second quarter of 2018. The property, which was formerly operated by SHPB (Société Hôtelière du Palm Beach), will be closed as of October 2017 to begin a complete refurbishment project.

With 150 rooms and 15 meeting rooms, the largest of which can accommodate up to 300 people, the future nhow will exceed guests’ expectations for both business and leisure. The property is located on the Prado Beaches, one of the most beautiful bays of the Mediterranean, and close to the Vieux Port, the MUCEM, the Corniche and the Parc Chanot. It sits facing Calanques National Park, with an outstanding view of the sea and the Château d’If. The destination, paired with the hotel’s quality infrastructure, unique swimming pool, large terrace, bar, and Mediterranean restaurant, makes the Palm Beach Hotel Marseille a destination in itself.

Under the nhow brand, the Palm Beach Hotel Marseille will deploy the standards of the most chameleonic NH Hotel Group brand, nhow. Taking its inspiration from the most avant-garde cities in the world, nhow hotels are designed by the most creative minds of the moment: nhow is both a hotel and an explosion of inventiveness occupying one single space.

nhow hotels are iconic, inspiring, and surprising from the hotel entrance to the rooms, lobby, restaurants, corridors, meeting rooms, and creative spaces; the experience is different for every guest while maintaining a shared “wow” factor.

The nhow brand is already present in Milan (Italy), Berlin (Germany) and Rotterdam (The Netherlands), and is expected to reach four additional destinations by 2019, including Marseille (France).

About NH Hotel Group

NH Hotel Group (www.nhhotelgroup.com) is a world-leading urban hotel operator and a consolidated multinational player. It operates close to 400 hotels and almost 60,000 rooms in 30 markets across Europe, the Americas, Africa and Asia, including top city destinations such as Amsterdam, Barcelona, Berlin, Bogota, Brussels, Buenos Aires, Düsseldorf, Frankfurt, London, Madrid, Mexico City, Milan, Munich, New York, Rome and Vienna.

About The Architects

Claire Fatosme et Christian Lefèvre, in Marseille, share their work lives since the beginning of the 1980’s and the same vision for architecture that is to them contemporary, strict and emotional. Their studio is made up of a team of 8 people sharing their views and allowing the sustainable quality of the projects. Their work includes in particular the C2 Hotel in Marseille, the refurbishment of the Palm Beach Hotel Marseille in 2002, the Mercure Prado Hotel in Marseille, as well as other hotels and many collective housings.

About Teresa Sapey

Teresa Sapey is an Italian architect and designer born in Turin in 1963. She studied architecture at Turin Polytechnic University where she graduated with honors in 1985. She also studied Fine Arts at the Parson School of Design in Paris and a Master at the Ecole Nationale Supérieure d'Architecture of La Villette. In 1990 she moved to Madrid where she opened an architecture studio with her name. Nowadays, she develops national and international projects, printing in all of them her personal signature. Her leitmotif is clear: design spaces that provoke emotions. Her career has been recognized with numerous awards among them, Wallpaper in 2007, Women Together award by United Nations, "Cavaliere della Repubblica Italiana" title by the Italian Republic or "Interior designer of the year" by AD Spain magazine.

Contact:
Elyse Eisen
eeisen@njfpr.com

Nathalie Herrera
nherrera@njfpr.com

Coming Up In The June Online Hotel Business Review




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Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.