Recently Renovated and Rebranded Sheraton Bay Point Resort Earns AAA Four Diamond Rating

. April 06, 2017

PANAMA CITY, FL. April 6, 2017 - Hello! We're excited to share this news from Sheraton Bay Point Resort, particularly because the property is now the only Resort within the Panama City Beach destination to currently hold this acclaim.

After a dramatic $30 million transformation, the newly unveiled Sheraton Bay Point Resort - Northwest Florida's newest resort destination nestled along the historic St. Andrews Bay - proudly announces its attainment of the prestigious AAA Four Diamond distinction. AAA Diamond hotel ratings represent a combination of the overall quality, range of facilities and level of services offered by the property. Among the less than six percent of the nearly 28,000 hotels approved by AAA to make the Four Diamond list, Sheraton Bay Point Resort is proud to be designated as an upscale, full-service resort offering a refined experience for leisure, meetings and corporate guests to the destination.

“This designation is the result of the incredible hard work of so many people in recent years,” says Michael George, president & ceo, Crescent Hotels & Resorts. “The vision of the Crescent Hotels & Resorts management team, the investment in this fantastic renovation by our ownership, the support of our brand partnership with Marriott and the passion of the property team all combined to make this achievement happen.”

For establishments designated as AAA/CAA Approved, inspectors visit properties unannounced to provide an unbiased assessment and assign a rating of One to Five Diamonds based on the extensiveness of services, facilities and amenities typical of each rating level, indicating the type of experience travelers should expect when visiting the property. The descriptive ratings are assigned exclusively to properties that meet and uphold AAA's rigorous approval standards. Four diamond rated properties are designated as 'refined, stylish with upscale physical attributes, extensive amenities and a high degree of hospitality, service and attention to detail.'

“Our team is elated to be the only full-service, branded hotel on the Emerald Coast to earn this prestigious designation,” says Jess Johnson, director of sales and marketing, Sheraton Bay Point Resort. “The engagement of our associates, the upscale resort offerings and genuine hospitality extended to our guests is what makes us worthy of this recognition. We look forward to impressing countless travelers with the Sheraton Bay Point Resort experience.”

Sheraton Bay Point Resort is nestled along the historic St. Andrews Bay in Panama City Beach, FL. Anchored by 36 holes of golf, including the only Nicklaus Design course in Northwest Florida, Sheraton Bay Point Resort creates a personalized coastal experience with the highest standard of hospitality. With a modern new design, five distinctive resort dining options, more than 60,000 sq. ft. of group space, and a full service spa, the 320-room re-imagined, wellness-focused resort is rich with amenities, including a private bay beach, three pools, watersports, boating and tennis. The first Starwood Hotels & Resorts property in the region, Sheraton Bay Point Resort is managed by nationally recognized operator Crescent Hotels & Resorts.

For more information on the AAA Four Diamond Rated Sheraton Bay Point Resort, call 866.912.1042 or visit SheratonBayPoint.com.

About Crescent Hotels & Resorts

Crescent Hotels & Resorts is an award winning, nationally recognized, top-3 operator of hotels and resorts. Crescent currently operates over 100 hotels, resorts & conference centers in the US and Canada. Crescent is one of the few elite management companies approved to operate upper-upscale and luxury hotels under the brand families of Marriott, Hilton, Hyatt and IHG. Crescent also operates a collection of legendary independent lifestyle hotels and resorts. Crescent's clients are made up of hotel REITs, private equity firms and major developers. For more information, please visit www.chrco.com or connect with Crescent on LinkedIn.

About AAA Diamond Ratings

For more than 80 years, AAA has used professional inspectors to conduct anonymous, in-person property evaluations. AAA offers the only rating system using comprehensive, on-site professional hotel and restaurant evaluations using published guidelines weighted by member priorities. With a far greater inventory than any other rating entity, AAA's rating system covers the United States, Canada, Mexico and the Caribbean. Travelers can find Diamond Rated establishments and inspector insight in AAA's trip planning products: the AAA Mobile app, the online TripTik Travel Planner mapping and routing tool, searchable online AAA Travel Guides and AAA TourBook guides available to members at AAA offices. As North America's largest motoring and leisure travel organization, AAA provides more than 57 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. Motorists can map a route, identify gas prices, find discounts, book a hotel and access AAA roadside assistance with the AAA Mobile app for iPhone, iPad and Android. Learn more at AAA.com/mobile. AAA clubs can be visited on the Internet at AAA.com.

Business Contact:

Aubrey Robertson
T: 8636341038
E: [email protected]

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